Dave & Buster’s: Not just restaurant or game room – it’s ‘a full experience’

There are some 125 games ready to play at Dave & Buster’s. (Photo/Eric Schultz)

Even the old school games have new age twists.

Starting Aug. 19, the grand opening of Huntsville’s Dave & Buster’s Sports Bar — or restaurant and adult/family entertainment venue — patrons could play the iconic 1980s video game “Pac-Man” in the “Million Dollar Midway” at the newest business to open at MidCity District in Huntsville.

But this is not your father’s version of the classic arcade staple.

This century’s “Pac-Man” features a four-person Battle Royale where contestants eliminate others by eating them on a state-of-the-art big screen.

“Pac-man” is one of 125 games in D&B’s entertainment section.

“The technology involved really is the latest and greatest in terms of modernization,” said Eric Drescher, the store’s general manager and a 20-year veteran of the restaurant scene in the region.

The high-tech stuff contines throughout the Midway. There are the classic standards such Pac-Man, Pop-A-Shot and Skee-Ball. Some games have virtual reality and others are based on themes surrounding “Jurassic Park,” “Star Wars” and “Men In Black.”

As some 200-plus new hires went through training days before the grand opening, a walk through the Midway had a feeling of the last quarter of the 20th century blending into the new millennium.

At the back of the Midway, ticket winners can shop for prizes ranging from candy to PlayStations in the Winner’s Circle.

General Manager Eric Drescher stands ready to welcome customers as the new Dave & Buster’s is ready to open at Mid City District in Huntsville. (Photo/Eric Schultz)

D&B’s next calling card is the restaurant/sports bar area. A full bar divides one eating section from a full dining room and dissects a room that features garage-style doors that close off a meeting room for around 50 people.

Drescher said the setting is perfect for any type of private function, even midday.

“At lunch, we can get them in and get them out,” he said. “They have a great lunch experience and come back at night with their family and have a great game experience.”

Among the televisions that can be seen from every angle around the restaurant and bar are four that measure at 169 inches. The decorative walls reflect a state and regional flavor when it comes to sports teams.

“We have the best sports viewing in town,” Drescher said. “If there’s a game, on the chances are we have it and, if we don’t, we can get it.”

Drescher said if certain games — Alabama and Auburn football, for example — are being televised, the sound will also be turned up.

After all, he said, his restaurant is seeking to provide ultimate entertainment.

“Dave and Buster’s is such a different entity because of the games and high-quality food and amazing drinks.” he said. “It’s not just a restaurant. It’s not a game room. It’s a full experience …”

For more information, visit daveandbusters.com.

 

Good Eatin’ Ahead as Huntsville Restaurant Week Kicks Off

Some tasty offerings during the Huntsville Restaurant Week press conference at Stovehouse. (Photo/Steve Babin)

Guests were met with the delicious aroma of roasting garlic and were served complimentary spicy veal meatballs and seafood Fritto Misto from Mozzara’s Italian Kitchen at the Stovehouse during the official kickoff for the eighth annual Huntsville Restaurant Week, Aug. 9-18.

Mayor Tommy Battle laughed that Restaurant Week is 52 weeks a year at the Battle house as he and Madison Mayor Paul Finley joined the Huntsville-Madison County Convention & Visitors Bureau in highlighting the culinary events ahead.

“As Huntsville grows, so does our local dining scene, and we’re excited to have so much to offer to visitors,” said Judy Ryals, president/CEO of the Convention & Visitors Bureau, “There are culinary experiences in Huntsville that can’t be found anywhere else: from dining under the National Historic Landmark Saturn V rocket at the U.S. Space & Rocket Center’s Biergarten, to the one-of-a-kind settings at venues such as Campus No. 805, Stovehouse, MidCity, and so many others.

Judy Ryals

“Huntsville is truly a destination that attracts visitors seeking unique dining and travel experiences.”

More than 50 local eateries and breweries will participate in “ten tasty days of deals” beginning Friday to encourage people to try some of the new cuisine that has come to Huntsville in the past couple of years. Straight to Ale, Old Black Bear, and InnerSpace breweries are also participating with specialty Restaurant Week craft beers.

“As the coordinator of Huntsville Restaurant Week, it has been my pleasure to see this promotion grow,” said Pam Williams, Tourism & Education sales manager for the CVB. “Each year it is surprising to see how many new places have joined the Madison County culinary scene, and 2019 is no different.

Pam Williams

“Ultimately, the CVB’s goal for Restaurant Week is to showcase the Madison County dining scene to visitors, and to remind locals to try something new.”

Patrons will find lunch specials featuring two courses at fixed prices of $10 and $15; with three-course dinner specials in the $10, $20, $30, and $40 range. Restaurants can choose one or any combination of those specials and offer other specials beyond these categories.

The event also features a special “Bonus Bites” category for establishments that do not offer a traditional lunch or dinner, but offer breakfast, desserts, appetizers, or small bites exclusively.

At Stovehouse in Huntsville, Madison Mayor Paul Finley, left, and Huntsville Mayor Tommy Battle encourage visitors to take in the best food the area has to offer during Restaurant Week. (Photo/Steve Babin)

The CVB has partnered with OpenTable, an online restaurant reservation platform and the official online reservations provider for Huntsville Restaurant Week. With just a few clicks, patrons can view all participating restaurants and secure a reservation.

The CVB’s #iHeartHsv blog will feature dedicated food and beverage content throughout the month in hopes of attracting “foodie” visitors from out of town.

For information on the events of Huntsville Restaurant Week, visit huntsville.org/events/restaurant-week/.

Bon appetit Madison County! There’s some good eatin’ ahead!

Dave & Buster’s Looking for Team Members for MidCity

Many employment opportunities are coming to town these days, and another one is happening now in Huntsville’s new MidCity.

The new development that has already seen the opening of TopGolf and High Point Climbing and Fitness is preparing for the opening of the unique adult entertainment venue Dave & Buster’s.

D&B’s bills itself as, “The only place to eat, drink, play and watch sports all under one roof!” The 26,500-square foot has targeted Aug. 19 for a grand opening.

“We’re looking for a little over 200 team members,’’ said General Manager Eric Drescher. “We’ve got all positions from front desk to kitchen to bartenders and servers.

“We also have technical positions.’’

Applications will be accepted at the restaurant in MidCity located at the old Madison Square Mall campus on University Drive.

Drescher said D&B’s offers the “latest and greatest” adult entertainment games as well as traditional games. There’s a full-service restaurant with what he called “amazing food’’ and a large bar that would “rival’’ any.

The venue also offers space for corporate events.

Drescher is a 20-year veteran of the Huntsville area food scene who “picked Huntsville,’’ he said, when given the opportunity open to D&B’s second location in Alabama.

Burgeoning Regional Economy Ensures Everyone a More Valuable Slice of the Pie

Envision Huntsville as an average size pie.

Standing at city center, look outward in all directions toward the far edges of the pie crust – north toward the state line where visitors from Tennessee get their first glimpse of the city. South where many Huntsville businesses draw daily commuters. East across the mountain, west from neighboring communities and all points in between.

For Huntsville and Madison city leaders, this vision of the pie’s edge does not represent boundaries but, instead, corridors of growth.

“That’s always been our vision for Huntsville’s future and the basis for our regional economic strategy,” said Huntsville Mayor Tommy Battle. “The first part of revitalizing your city is to take the center point, known as the living room of your city, and revitalize it to make it economically viable. Get one area going and stretch it out to other areas.

“Year after year, we have pinpointed growth corridors that help us grow both economically and residentially. The result is an economic revival like what you have been seeing in Huntsville and Madison the past 10 years.”

Private investment land developers have that vision too. During the 1990s, brothers Jim and John Hays and their nephew Jeff Enfinger of Enfinger Development opened a growth corridor to the southeast in Hampton Cove and the Hays Nature Preserve.

In 2000, that development led to the expansion of a residential growth corridor along Taylor Lane in Big Cove, and, by 2010, it had extended into the Goldsmith-Schiffman community.

Also during the 1990s, Huntsville opened a residential growth corridor off Zierdt Road in the Edgewater and Mountain Brook communities southwest of the city. In 2010, it expanded into the Williams community further south.

Battle said that by looking at the local economy like a pie, you will see their strategy unfolding.

“Instead of dividing the pie into fifteen different pieces that get smaller the more users you add, we made the whole pie bigger so we could divide it up differently with more restaurants, entertainment and activity venues, more places to spend retail dollars,” he said. “With a bigger pie, each slice is more valuable.”

The Western Corridor

The Town Madison development along I-565 between Zierdt Road and Wall-Triana Highway in Madison will open a gateway to the city.

Anchored by the new Rocket City Trash Pandas baseball stadium, the development is surrounded by residential, retail, commercial, and entertainment components that have thrown open a west side growth corridor that never existed.

“The location off I-565 is perfect catchment for a broad audience across the Southeast,” said Madison Mayor Paul Finley. “As the interchanges off the highway are completed, you can expect ease of traffic getting to and from the area.

“If people come for a game or event, we hope they stay and experience all that Madison has to offer, including our historic downtown that offers livability with local boutique shopping and dining.”

Finley also believes Madison’s central geography in North Alabama positions it perfectly to feel the positive impact from economic development in the whole state as well as southern Tennessee.

“Madison benefits from Huntsville’s growth with the FBI and other tech development workforce to our east, as well as from the Mazda-Toyota plant to our west. We look to collaborate with Limestone, Morgan and Marshall counties,” said Finley.

The development is envisioned to become a regional destination.

“Right on the interstate, convenient if you are coming from Cullman or Decatur, and where everybody who passes by can see it,” said Joey Ceci, president of The Breland Companies, which is developing Town Madison and the new Clift Farm project on U.S. 72 in Madison. “We are creating a regional destination with baseball, a food hall, and resort style hotels, similar to, but more diverse than Chattanooga.”

Open Southern Border

Recently, Enfinger and his uncles who are also developing McMullen Cove, announced the development of a multi-use Hays Farm development in South Huntsville that will replace the old Haysland Square and turn a 500-plus acre swath of undeveloped land into a new growth corridor to the south that will draw retailers and residents from Airport Road south to the river and beyond.

“There will be a commercial center all the way up to the Enfinger Building on South Parkway with a Village of Providence-type entertainment district surrounded by a city park, a ballfield, and 500-acre Hays Green with a passive walking park,” said Enfinger. “We’d like to maintain the natural green spaces. The Hays Nature Preserve in Hampton Cove has been a regional draw for a lot of people.”

In many ways, Ceci believes that with population growth and so many people commuting here to work every day from other counties, we already have an active regional economy at work.

“You see workers buying groceries, going out to eat and shopping during the workweek, even if they live outside the city,” he said. “I think there is some pent-up demand for some of the development that is occurring.”

Max Grelier, co-founder of RCP Companies who has developed the AC Hotel as part of CityCentre and developing MidCity on the old Madison Square Mall property, has been watching those employee migration patterns into Huntsville for more than a decade.

“We see the regional trade area as about 50 miles and incorporates the 14-county commuter hubs from which Redstone Arsenal and Cummings Research Park draw its employment,” said Grelier. “As a result, Huntsville has become the region’s primary center for healthcare, civic, cultural, shopping, and dining activity.”

Annexation of Morgan & Limestone counties

Add to all this, the annexation of a small portion of Morgan County to the southwest and a huge chunk of Limestone County due west of city center, and you can see the pie expanding!

“Yes, this annexation is a game-changer because it results in the ability to get infrastructure to certain areas and thus create major employment opportunities,” said Charlie Sealy of Sealy Realty. His company has developed several residential properties including The Belk Hudson Lofts and The Avenue in downtown Huntsville, and is building a sister community, The Avenue Madison. “These new jobs will be an economic driver for the economy and create an incredible multiplier effect.”

The annexation is a precursor to the economic development that follows it, said Grelier.

“Annexing was necessary for the economic development of the Mazda-Toyota plant and other larger manufacturers,” he said. “It’s also helpful in attracting investment into commercial real estate projects across the metro area.”

“We’ve only made a foray into Morgan County,” said Battle, “The annexation of Limestone County where Mazda Toyota made a $2 billion land investment has seriously expanded our metro and opened an industrial growth corridor that is a win-win for both parties.”

City funds, thanks to Huntsville’s AAA credit rating from the S&P and Moody’s Investment Services, have pulled their share of the weight. With the power to borrow $85 million for city and countywide projects, of that, Huntsville will allot $25 million for the Mazda Toyota project infrastructure; and another $55 million for capital plans and schools.

Northern Exposure

Included is the revitalization of North Memorial Parkway. Since widening the well-worn highway into a viable parkway traffic corridor, it has encroached on many properties there, making them less viable.

“They don’t have enough depth to sustain retail, so we’ve taken them out and we’re turning that area into a park with greenways and walking trails,” said Battle. “Perception becomes reality.

“Instead of seeing boarded-up buildings when you enter from the north, you see it more as an entryway into North Huntsville – an economically viable area to move into and to be a part of.”

Among the projects is the upgrading of parks that will be instrumental in bringing in sports teams from all over the Southeast, including recreational rugby fields and soccer fields that can also be used for lacrosse.

“We are putting money into the tennis center and into the golf course, which now has cross-country running and mountain bike trails. All of these things tie back to what we call ‘quality of life’ for our residents and activities for our guests,” said Battle. “Travel sports bring people and their families to our area from all over, where they compete, stay in hotels, eat in restaurants, and shop in our stores.”

Quality of Life

Town Madison’s $12 million Pro Player Park project with 12 synthetic baseball/softball fields, the $22 million Huntsville Aquatic Center, and the expanding Huntsville Tennis Center are already national attractions for travel sports competitions and events.

“To have a viable and growing economy, we have to offer a ‘quality-of-life’ that attracts people to the area, and quite frankly, we have a lot of jobs on the table too,” Battle said. “To recruit highly-skilled, higher income workers requires a quality of life that is equal to or higher than where they are moving from.”

Battle said “quality-of-life” is found in Lowe Mill, in craft beer, in a vast array of recreation facilities, disc golf, pickleball, art museums and public parks.

“But we still have work to do because people are coming from around the world to work for companies like Blue Origin, Facebook, Aerojet Rocketdyne, and Mazda Toyotas,” said Battle.

Finley is ready for whatever challenges lay ahead for Madison.

“As Madison grows our focus is making sure we are responsible with our citizen’s tax dollars by improving infrastructure and providing a good quality of life in every district of our community,” said Finley. “While areas to the West are experiencing booming growth and increased traffic, we need to not only keep pace with growth but foresee areas that will need improvements down the line.”

Huntsville is also adding hotels, apartments, and homesites as more people move into the city. With a goal of adding 1,000 hotel rooms within walking distance of the Von Braun Center, Battle said it will help draw larger conventions and business meetings.

“Part of the strategy for building smaller hotels instead of one big convention center hotel is to prevent people from living inside the hotel the whole time they are here,” said the mayor. “We want people to experience our city, eat in our restaurants, visit our museums, and shop in our stores.”

Enfinger believes that as we become a more affluent society, people’s wants, and expectations become more demanding.

“It looks like we are evolving in unison with the rest of the country as far as the type shopping we do and the kind of developments we build,” said Enfinger. “Our growth rate is higher than most cities, but I think we follow a national trend in the type developments we can sustain.”

Private Investment is Leading the Way

Private investment must still lead the way and developers such as Breland, RCP, Sealy, and Enfinger are leading the charge.

“When the City can support infrastructure needs or improvements, private investment can take those dollars further,” said Mayor Finley. “This is a win/win for both the City and for the investors. Ultimately, our citizens also reap the benefits of this growth and development.”

“Buy-in is good so far, but much harder than it may seem,” said Grelier. “Huntsville has a great story to tell, but many larger institutional investors are not aware of it or view the market as too small.

“Our team spends most of our time discussing and selling the regional market rather than the immediate project. A big part of Huntsville’s growth moving forward will be how the region is branded to compete for private investment and workforce internationally. It’s a regional story that should include our sister communities.”

He would also like to see the Gen Y & Z workforce move to the area because it’s a cool, fun place to live, and then find a job once they get here rather than moving here for the great job.

“Once this trend reverses, larger private investment and more economic development will follow quickly,” Grelier said.

From the city’s perspective though, Huntsville’s first mixed-use/multi-purpose development at Twickenham Square in 2014 has been a driver in enlarging the pie.

Join us for Part 2 of our series on Huntsville’s growing regional economy in the September issue of the Huntsville Business Journal as we investigate how multi-purpose/mixed-use developments are helping build Huntsville’s regional economy.

 

White Bison Coffee-Twice Daily Opening in Town Madison

MADISON – Combining convenience and coffee, the state’s first Twice Daily-White Bison Coffee store will open in Town Madison this fall.

The new concept store from Nashville-based Tri Star Energy merges Twice Daily’s convenience store and White Bison Coffee’s artisan coffee beverages and fresh, handcrafted café menu.

This will be the first brand-in-brand retail location for Tri Star Energy outside of Tennessee.

“We are thrilled to bring White Bison Coffee and Twice Daily to the people of Alabama,” said Steve Hostetter, CEO of Tri Star Energy. “Whether it’s enjoying coffee with friends, grabbing food on-the-go or fueling up, we’ve got you covered. We pair convenience with quality to accommodate our guests and their busy lives.”

The White Bison Coffee concept offers expertly roasted, handcrafted specialty coffee drinks –– featuring single origin pour-over coffees, cold brew, nitro coffee, espresso beverages and more. Guests can also enjoy freshly baked pastries and handmade breakfast and lunch items including sandwiches, salads and Bistro snack boxes.

In addition to traditional convenience items, Twice Daily’s premium offerings range from grab-and-go snacks, including organic brands, to a selection of staple groceries. There is also a fresh deli case with handmade and healthy options featuring fruits, sandwiches, salads and snacks. Additional offerings include donuts and pastries, freshly prepared breakfast & lunch sandwiches and an extensive beer cave featuring local and craft beers.

For information, visit whitebisonTN.com and twicedaily.com. They can also be followed on Facebook, Instagram and Twitter.

Huntsville Entrepreneurs Open Cicerone-Certified Brass Tap Beer Bar

The Brass Tap is set to open Monday. (Photo by Steve Babin)

Craft beer lovers will have a full-bodied experience awaiting them Monday when Huntsville entrepreneurs Chris Ray and Kurt Morganweck open the Brass Tap Beer Bar.

Located in the Shops at Merchant Square on Bob Wallace Avenue and South Memorial Parkway, the Brass Tap will offer more than 300 beers from around the world, 56 craft beer taps, four Nitro taps, a chef-designed menu, and expert cicerone-certified beer servers.

Half of the Brass Tap flavors will be dedicated to the 10 or so local Huntsville/Madison breweries to help promote their customer-favorite brews and to support community awareness about the local brands.

However, the Brass Tap promises more than a variety of hopsy-maltsy tastes. You will also enjoy a better understanding of why you love the yeasty brew so much!

First, the Brass Tap uses a unique direct draw keg-to-faucet dispensing process that stores all 60 kegs at a perfect 38-degree temperature, guaranteeing a more consistent, higher quality pour.

Customers can enjoy their favorite beverage outdoors.
(Photo by Steve Babin)

“Kurt and I are craft beer lovers, but we wanted to do something different that would keep it local by promoting local breweries, educate the beer drinker, and provide a high-end, quality experience for customers,” said Ray. “We wanted to become cicerone-certified beer experts and we wanted our manager and our servers to be Level 1 cicerone-certified servers. That way, with so many different brands available, they can answer questions and make the best recommendations to customers.”

A cicerone is the beer equivalent to a wine sommelier – experts in their profession.

“We distinguish ourselves as a high-end beer bar with a unique flair that is different from anyone else in town, but our goal is to become the ultimate craft beer bar in Huntsville,” he said.

Whether you are a long-time beer drinker, a beer aficionado, or a first-time beer-drinker, you are guaranteed a fun and tasty education from the Brass Tap who can help you explore different types of beer. You will always receive your beer in the proper glass designed specifically for that type of beer – a pilsner glass, pint, chalice, mug, stein, flute, etc.

The Brass Tap offers seating on two patios with garage doors that can be raised or lowered according to the weather; and a chef-inspired menu that complements the variety of beers offered including salads, tacos, burgers, flatbreads, wings, and steak.

The Brass Tap has a number of events planned for local businesses and workers including Medical Mondays, Taco Tuesdays, Wine Down Thursdays and Teachers Day Out on Fridays. On these days, The Brass Tap will offer extended Happy Hour specials for members of the business community as well as residents.

In addition to beer, the Brass Tap has a full spirits bar and wine selection including a Sangria. They partnered with Four Roses Kentucky bourbon for in-house Manhattans and Old Fashions.

“We also have Tap Out Margaritas … and boy do they go down well with tacos,” said Ray.

The pub also features 14 TV screens and a large accent wall with lighting and a projector to show large sporting events, as well as welcome local musical artists, trivia nights and bingo.

Clift Farm: Breland Companies Bought the Farm That Jack Built

MADISON — In 1850, the population of rural Madison was less than 500 residents. Alabama farmers were producing nearly 565,000 bales of cotton and nearly 29 million bushels of corn a year.

John Henry Clift bought a small piece of rural farmland in what was then called Madison Station.

Since then, six generations of the Clift family have farmed that land for cotton, corn, soybeans, fresh fruits, and vegetables, mostly for local consumption.

Construction is underway on the Clift Farm development.

It was Jack Clift, known as Pawpaw to his many children, grandchildren, and great-grandchildren, who moved home from Atlanta after World War II and took over the family farming business. Jack, who turned 100 years old in December, expanded the farm to more than 600 acres off U.S. 72 between Wall Triana Highway and Balch Road in Madison.

Several years ago, he sold off a sliver to developers who built the shopping plaza where Planet Fitness sits today.

Last fall, Jack officially sold the remaining 550 acres to The Breland Companies who, with his blessing, will develop it into a pedestrian-friendly residential community, park, and retail center.

The Breland development recently broke ground across the highway from the Target Shopping Center and Madison Hospital, but according to Joey Ceci, president of The Breland Companies, the development will in every way, honor and represent the Clift legacy.

“Jack has always been a conservationist at heart,” said Ceci. “His original vision for the land was to keep it agricultural, but he realized later in life that it was going to be sold. He wanted to be an active participant in the process and after much discussion with his family, he entrusted the development and preservation of his property to Louis Breland.”

“To understand this property, you need to understand the history of the Clift family and what faithful stewards Jack and Lillian Clift have been for this land,” said Breland. “I have ridden every inch of this property with Mr. Clift to understand its history and his vision for this wonderful piece of land.”

The goal is to create a community that will have a timeless feel, that will preserve many of the existing natural attributes, while providing retail, dining, residential, office space, multifamily homes, and medical opportunities.

“There is a lot of retail in that area already, but this one is different from those you are seeing at MidCity Huntsville and Town Madison, which will draw a regional audience,” said Ceci. “This one will be mostly residential and will have a relatively small, town center retail and restaurant component that supports the Clift Farm community.”

He said it will have a very real element of green space: a passive park area planted with wildflowers and fruit trees as opposed to soccer fields; a man-made pond surrounded by greenways, and a lot of walking trails. The residential component will consist of townhomes starting at $300,000 and homes ranging from $400,000 to $600,000.

In March, the Madison County Commission approved $8 million for Breland to spend on the development, to build roads and a utility infrastructure for the project.

“We have already done a little bit of groundbreaking, but we are currently building arterial roads and putting in that infrastructure,” said Ceci. “Breland is building a third lane into the property from (U.S.) 72 to alleviate the already heavy traffic in that area, and we have brought in traffic engineers to help us install a couple of red lights.”

An expanded farmers’ market is part of the Clift Farm development plan.

The front of the development along U.S. 72 will be retail and restaurants. The back will include three-story luxury apartments and townhomes with an overall pedestrian environment similar to Huntsville’s Village of Providence. Several out-parcels of land may be developed as medical office space, located conveniently across from Madison Hospital.

One of the most unique aspects of the project, according to Ceci, is that they carved out a modest plot of land on which Clift’s son and grandson will continue small-scale farming and they are building an enlarged farmers market where they will continue to sell fresh fruit and produce from the very land they continue to harvest.

“You have heard restaurants talk about farm-to-table ingredients? In this case, if you order a salad, you can almost sit there and watch the guys go pick it for you,” said Ceci.

Breland expects to begin selling residential lots possibly at the end of this year or early 2020. Some of the retail will likely open in April or May next year.

Hays Farm Development: ‘It’s Time; the Community Needs It’

Six to 10 years, that’s how long the Hays family expects the 850-acre, multifaceted development of Hays Farm to take.

Jim Hays, John Hays and Jeff Enfinger, the owners of the property, were on hand Thursday night to highlight the details of the project to a packed house in the Martha deFord Hays Auditorium at Grissom High School.

“For 49 years we’ve been developing communities for people in North Alabama, this is the first time we’ve ever put our name on one,” John Hays said.

John Hays talks about the importance
of the Hays Farm Development.

The development will eventually consist of about 1,000 residential units, three parks and see of new commercial spaces along with the redevelopment of Haysland Square, according to Enfinger.

The first part of the commercial aspect of the development is to raze Haysland Square and develop 175,000 to 200,000 square feet of new commercial space.

“It’s under contract now with a Florida developer who has developed here and we hope to have an announcement this Fall where that center would be redone next year and it would be upscale, walkable and pretty,” Enfinger said.

Enfinger added that they were working with Staples, the only retail store left in the current development.

“We’re providing space for Staples,” Enfinger said. “We have to cut a deal and they have to agree to it, but we’re going to make every effort to keep Staples.”

Jeff Enfinger gives an overview of the master plan for the Hays Farm development

It is expected to take five years before developers get back to the center housing Home Depot and a development north of Mike’s Merchandise, according to Enfinger.

“We’ve got three opportunities to develop and redevelop the high-volume, high-traffic commercial areas,” he said.

The first 500 units of residential development will consist of single-family detached units such as estate homes, patio homes and traditional housing sizes, which will span the $300,000 to $700,000 price points, according to Enfinger. Some of those are being developed now.

The next 500 units will consist of condominiums, townhouses, some lofts over the new retail establishments and possibly some age-restricted housing, according to Enfinger.

“The 1,000 units we’re going to build doesn’t do much for the commercial activity except create sort of a foundation,” Enfinger said. “The commercial activity is part of all of south Huntsville.

“So, if south Huntsville doesn’t become part of the commercial activity then it won’t be as successful.”

The development will have three parks: a 500-acre natural park, similar to the Hays Nature Preserve; a new ballpark with soccer and baseball/softball fields; and a city park, like Big Spring Park in downtown Huntsville.

“We have a park system that I believe will be unrivaled by any park system that I know of in my lifetime,” Enfinger said.

There are also plans to have an entertainment district set up in the new development, possibly around the city park, but Enfinger said most of the specifics were still yet to be determined.

“It was really a difficult decision for the family to decide to let the farm go,” Jim Hays said.

“…But, it’s time. The community needs it; so it was time.”

Jim Hays talks about the history behind the land
that will be used as greenspaces in the Hays Farm Development.

Rocket City Trash Pandas Announce Partnership with Pepsi

MADISON – If you want a soft drink while watching the Rocket City Trash Pandas, all you will have to do is say, “Pepsi, please.”

The Trash Pandas and Buffalo Rock Company-Pepsi announced a long- term strategic partnership to include non-alcoholic beverage exclusivity and stadium sponsorships. The Trash Pandas have Pepsi, as the exclusive non-alcoholic provider of beverages for their new stadium opening in April 2020.

“Buffalo Rock-Pepsi is a company that aligns perfectly with our values and approach to deliver a fun, affordable family experience,” said Ralph Nelson, Trash Pandas CEO/managing partner. “We have been so impressed with the entire leadership team at Buffalo Rock-Pepsi and they’ve been with us at every major BallCorps event, long before this partnership was formalized.

“With over 35 years serving North Alabama, Buffalo Rock has consistently demonstrated their commitment to this community, so we are so happy to be their partners.”

As part of the agreement, Buffalo Rock Company-Pepsi has been named a Founding Partner of the Trash Pandas and the new stadium. The Pepsi brand and logo will be prominently featured throughout the stadium, and the main entry gate where over 500,000 annual visitors will enter the venue will be known as Pepsi Gate.

“The community’s excitement as evidence in the Rocket City Trash Panda’s success in branding and merchandise sales, fuels our confidence in this being a great opportunity for both parties” said Matthew Dent, president/COO for Buffalo Rock Company-Pepsi. “Our company is known for keeping families and community its focus. And, by becoming a strategic partner with a team bringing baseball back to North Alabama, we will be able to continue fulfilling our mission in the community for years to come.”

For Trash Pandas season ticket information, visit www.trashpandasbaseball.com.

Tourism/Travel Creates Record-Setting $1.4B Economic Impact Here

The Huntsville-Madison County area continues to be a major tourism and travel attraction with 2018 setting another record.

According to figures released by the Huntsville/Madison Convention & Visitors Bureau and the Alabama Tourism Department, the economic impact of travel and tourism to Madison County reached its highest levels ever.

About 3.4 million people visited Madison County last year, supporting more than 17,200 jobs and creating an economic impact of $1.4 billion – a 7.6 percent increase in spending on hotels, restaurants, shopping and transportation.

“Travel and tourism in Madison County is thriving,” said CVB President/CEO Judy Ryals. “More people
than ever are coming to see all the amazing things we have to offer as a community; they’re experiencing our arts scene and our incredible dining options, they’re witnessing first-hand how Huntsville built the U.S. space program and sent man to the moon. One
thing is for sure – once people visit Huntsville, we know they’ll be back. We are proud of how the travel and tourism industry supports local jobs, and we are honored to create a better quality of life for locals and our visitors.”

This year is also expected to be record-setting with celebrations for the 50th anniversary of the Apollo moon landing and the state bicentennial on tap.

The moon landing anniversary has garnered international media attention for Huntsville, landing the city a spot in The New York Times’ coveted “52 Places to Go in 2019” list.