The Covery: A New Concept in Restoration and Wellness
In a high-paced world fraught with seemingly endless to-do lists, assorted personal challenges, and topped off a global pandemic, attaining inner peace and serenity might seem far out of reach for many.
If one thing is certain, COVID-19 has made many people better attuned to their health. The last two years have strongly emphasized the importance of boosting one’s immunity, not only our own individual well-being but for the health of those around us.
To help those on the path of health and wellness is The Covery, a new concept focused on total wellbeing that is coming to the Times Plaza.
After the established success of Regymen Fitness, Jason and Anu Haynes have expanded on their business model with the spring rollout of The Covery Huntsville.
The concept behind The Covery is to bring overall wellness, athletic recovery and injury prevention, and aesthetic services together, all under one roof. In this way, guests can focus on their individual needs, using a holistic approach.
“You only have one life and one body,” said Anu Haynes, co-owner of The Covery. “There’s nothing more important than taking care of it.”
The Covery offers personal restorative therapies within an environment where guests can recharge their body and mind. Guests will leave feeling and looking better, thanks to proven therapeutics that address various aspects of wellness.
Featuring a wide assortment of popular cutting-edge therapies, The Covery features Hyperbaric Oxygen Therapy, NormaTec Compression, IV Infusions, Whole Body Cryotherapy, Ballancer Pro Lymphatic Drainage, Hydrafacials, medical-grade skincare products, and much more. What’s more, all services are medically supervised by licensed professionals.
“Huntsville is a high-achieving, fast-growing, and high-tech city, which makes it the ideal location for a wellness facility,” said Haynes. “We’re making many forms of therapeutic treatments more accessible and affordable to those who need it. There are therapies that combat vitamin deficiencies, aid in muscle recovery, target cellulite, improve mental clarity, and enhance the skin’s overall health and glow.”
The Covery opened its first location in Baton Rouge this past March; the concept came into fruition at an ideal time.
“The Covery is something we have been working on in the background for the past few years,” said EK Navan, co-founder of The Covery and Regymen Fitness. “When the pandemic hit, I had the opportunity to research the science behind the services we offer and the amazing benefits that these treatments contribute to increasing an individual’s overall well-being. Self-care isn’t selfish; rather, it is essential to get the maximum benefit out of the life you live and lift the others up around you. To accomplish this, we all need to unplug to recharge; to take a little time for yourself.”
“People can take better charge of their health, and The Covery is here to make it easier and more effective,” added Jason Haynes, co-owner. “After you put in the sweat equity of a workout, it’s time for recovery. The body is a complex mechanism. Physical and mental health are closely connected. We hope to make the journey toward better health a little easier and more enjoyable.”
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