One of the city’s marquee events on the spring sports calendar, the Korn Ferry Tour’s Huntsville Championship, is getting a new title sponsor for its third edition.

The golf tournament is also getting a new name and will now be called the – HomeTown Lenders Championship. The company signed a five-year partnership deal.

The weeklong event that features four days of 72-hole play returns to The Ledges for the third straight year and will be held April 24-30, 2023.

“We are thrilled to welcome HomeTown Lenders as a title sponsor on the Korn Ferry Tour,” Korn Ferry Tour President Alex Baldwin said. “Over the last two years, The Ledges has proven to be a phenomenal host for our players, fans, partners and staff.

“HomeTown Lenders is a staple in the city of Huntsville, and we are so excited to work alongside Billy Taylor and his team to put on a world-class golf tournament – and more importantly, to make a positive impact in this community.”

Australian Harrison Endiycott won this year’s Huntsville Championship en route to finishing 21st in the points standings and earning his PGA TOUR card. The PGA owns the Korn Ferry Tour and awards cards to 30 players each year.

The newly-minted HomeTown Championship will feature 156 of the top players worldwide in the 72-hole format.

“HomeTown Lenders is thrilled to partner with the Korn Ferry Tour and the PGA TOUR,” HomeTown Lenders CEO Billy Taylor said “We have personally experienced the first-class tournaments hosted on the PGA TOUR and Korn Ferry Tour and the overwhelmingly positive community response.

“In kinship with the high standard set by the Korn Ferry Tour, HomeTown Lenders built our business around community involvement, both to provide best in business and as a way to give back to the communities we serve. We recognize the parallels with the Korn Ferry Tour and are eager to walk side by side in excellence as a business and as people. We see this as a great opportunity to say thank you and to continue building the relationships that we have to date.”

The marketing agency of Birmingham-based Knight Eady coordinates the tournament and spearheads donations given to local charities..

The Ledges COO Jim Ausley said the title sponsorship “exemplifies Knight Eady and the Korn Ferry Tour’s unwavering commitment to this tournament and the city of Huntsville. HomeTown Lenders’ support will continue to build on the tournament’s success, bringing more opportunities for people to enjoy a high level of professional golf being played on our course while highlighting the wonderful city of Huntsville. The Ledges is grateful to both Knight Eady and HomeTown Lenders for their positive impact on this event, and we look forward to an exciting year ahead.”

For more information about the HomeTown Lenders Championship, visit the HomeTown Lenders Championship website here.