Town Madison is Scoring with Residential and Hotel Construction

MADISON — Soon … very soon, Town Madison will be a lighted beacon along I-565, a welcoming 530-acre gateway into the Rocket City for visitors from the east and west.

Town Madison is a sprawling multi-use development extending along I-565 from Wall Triana Highway to Zierdt Road. (Courtesy The Breland Companies)

The shear enormity of the sprawling mixed-use development is on full display amidst the “preponderance of red soil” that gave Redstone Arsenal its name.

Town Madison has already inspired a boom of construction and activity in downtown Madison. It is changing forever the skyline along I-565 between Wall Triana Highway and the intersection of Madison Boulevard at Zierdt Road.

The new stadium with its red roof is now clearly visible amidst the towering LED stadium floodlights and churned red dirt and rocks. Fans of the Rocket City Trash Pandas, the tenants of the new ballpark, are already decked out and geared up for the team’s first pitch at their new home stadium on April 15, 2020.

While the energy is moving toward a April 15, 2020 Opening Day, there is a lot more going on at Town Madison than just baseball!

Phase I Residential

Described as having a “Village of Providence feel”, the first phase of Town Madison’s residential community consists of 216 single-family homes and townhouses, currently under construction.

Townhouses are rising from the red dirt to the north of the baseball stadium. (Photo/Kimberly Ballard)

The Village of Providence was one of Huntsville’s first mixed-use communities built off U.S. 72 in 2003. It has been a shining example of how popular pedestrian-friendly neighborhoods and the amenity-filled lifestyle have become.

Single-family home lots are already selling out while a sales model of the townhouses graces the main drag a block from the stadium itself. Soon, potential buyers will be able to tour the layout and make preconstruction customizations to fit their lifestyle.

Currently the most visible residential component to rise from the red clay is The Station at Town Madison, a four-story, 274-unit luxury apartment complex, also within walking distance of restaurants, retail stores, the sports complex, and a slew of boutique hotels and destination resort hotels like Margaritaville that will be opening there.

“The Station is opening a leasing office within the next 45 days and will be moving new tenants in by the end of the year,” said Joey Ceci, president of the Breland Cos., which is developing the project. “I believe they already have plenty of interest and even some commitments from potential tenants who are interested in moving into such an exciting environment.”

500 Hotel Rooms

Rendering shows the 170-room Hotel Margaritaville which will be just beyond the centerfield wall of the Rocket City Trash Pandas baseball stadium.

Ceci said hotels have always been an important component of Town Madison and progress on that front has been explosive. Convenient to Huntsville International Airport and I-565 and I-65, the new 97-room Home2Suites is open at 135 Graphics Drive, a block off Wall Triana at the westernmost edge of the development.

On the corner, a new Twice Daily convenience store and White Bison Coffee have also opened. Next to it, the 87-room avid Hotel is 50 percent complete, while a Hilton Garden Inn has broken ground a block up the street.

“The Town Madison target is 500 rooms,” said Ceci. “We will hit that number when the 170-room Margaritaville resort hotel breaks ground by the end of the year or very early next year.”

Announced back in 2018, the groundbreaking for Hotel Margaritaville has been delayed, putting into question whether Margaritaville with its tropical beach atmosphere, attached restaurant and lazy, winding river said to flow along the backside of the Trash Pandas centerfield wall, is still a go.

Ceci however is reassuring that Margaritaville will be in full swing by the Trash Pandas’ second season.

Pro Player Park

Other exciting venues such as Pro Players Park are committed to Town Madison, although construction has not yet begun.

The $12 million venue for travel softball and baseball will consist of 12 synthetic baseball/softball fields; a 65,000 square-foot sports facility with batting cages; a pro shop; a small café and vending area; and an indoor soccer field.

Pro Player Park will be situated west of the Trash Pandas’ stadium in what is known as the old Intergraph campus. No dates have been set for that groundbreaking, but it is expected to generate 300,000 visitors a year and, according to Madison Mayor Paul Finley, will yield about 40,000 room nights per year.

Restaurants and Retail

Finally, Ceci believes several restaurant concepts will be making announcements soon about their plans to open at Town Madison on the Zierdt Road side.

“Negotiations and discussions are happening every day with several restaurant and retail vendors and I believe we are very close to some solid commitments, but nothing I can announce today,” said Ceci.

Along with several national commercial tenants who are currently doing their due diligence, several announcements are expected in the coming weeks.