Huntsville’s smart growth strategy seems to underlie every aspect of the city’s regional approach to economic growth. Infrastructure, high quality of life, good jobs, and its strategic placement at all points of the city are significant components of that strategy.
Moderator Chip Cherry, president/CEO of the Huntsville-Madison County Chamber of Commerce, asked Battle about the role regional cooperation plays in the success of the local economy, and in advocating for Redstone Arsenal.
“Teamwork, but not your typical community teamwork. Cross jurisdictional teamwork and collaboration,” Battle said. “None of us are an island. We work together.
“Mazda Toyota came about because Huntsville was working with Limestone County and the City of Athens on utilities, and that had us working with the state Department of Transportation and the state Department of Commerce.
“We have a lot of servant leaders in our communities who learned how to put aside egos and work together to make good things happen without worry about who is getting the credit or the fame for it.”
He cited the leadership of the Chamber of Commerce, Huntsville Utilities, Huntsville Hospital and Crestwood Medical Center.
“We have great leadership across the board at upper levels, but that can’t sustain us,” Battle said. “You have to have leadership on the director’s level, and we have been developing leadership at that level for the past 15 years.
“Leadership is executing a plan.”
“Restore Roads was a vision back in 2014 to help sustain the growth we knew was coming,” Martin said. “Three of those projects are complete. Cecil Ashburn is the latest, and the Land Trust just opened their parking lot there – and by the way, the sunsets off Cecil Ashburn are quite amazing.”
She said Research Park Boulevard, Mastin Lake Road, and the northern bypass are all under construction or starting construction. Greenbriar Parkway adds seven miles of infrastructure to connect to I-565; and the reconstruction of old Highway 20 adds another five miles to the Mazda Toyota corridor.
Good weather has permitted a lot of progress on Martin Road just outside the arsenal’s Gate 7. Martin said now that the traffic has shifted lanes, the progress will be more noticeable as the City wants it completed by next fall.
Haysland Road on the south end of town is on schedule to open the end of this year, with the Edinburgh connector starting next spring.
“The south connector, previously called the Southern Bypass project, has been around for quite a while,” said Martin. “Currently, it is called the Arsenal East Connector and has been revived to get a direct interstate connection down to the Patton Road gate as quickly as possible. There’s been some federal funding that’s allowed Huntsville to do a corridor study and get the first phase of that East Arsenal Connector in the beginning design process.”
She said the city is working closely with the federal government, the state, and Redstone Arsenal to come up with an alignment that works for everyone.
“Currently, our staff is managing approximately 70 roadway projects,” Martin said. “That is about 300 lane miles of improvements in our city, equating to about $800 million in federal, state, and local funding infrastructure to accommodate the growth we see.”
Quality of Life
“When we talk about infrastructure, we think roads, sidewalks, utility expansion, and resiliency,” Hamilton said. “Those things are all extremely important, but there are other pieces of public infrastructure necessary to be part of workforce development.
“Companies work hard to make their businesses places where people want to work. The City has to make Huntsville a place where people want to live.”
John Hunt Park is part of Huntsville’s Central Park, which is laid out as a complex of parks at Huntsville’s heart. Building a wide diversity of recreational and athletic opportunities around it is a large part of improving Huntsville’s quality of life.
Quality of life to city leaders is hosting college-level sand volleyball tournaments such as the Junior National Championships this year, in a complex built so that the college tournaments are using the same facilities as the youths.
Hamilton said the same thing is happening in soccer, lacrosse, and cross-country infrastructure where the former municipal golf course was converted into a cross-country course.
“Local high schools hosted a cross-country meet that attracted teams from all over the state,” said Hamilton. “Next year we’re hosting one of the NCAA regionals on the same course. It reflects our strategy of making sure we’re meeting and identifying the daily demands of our community and for all their family’s recreational pursuits, but doing it in a way that really can attract business into our community and bring sports tourism in.”
“The Sandra Moon Complex is a great example of what will be a little town center in southeast Huntsville providing arts, a library for academic pursuits and reading, but also athletic events right there on that same location, so it becomes a hub, almost a little village down there,” said Hamilton. “Same thing across the mountain at the Mark Russell Recreation Center north of the Johnson Legacy Center with rock climbing and fitness facilities and nature preserve.
“We disperse it geographically across the city and … really expand the diversity of those opportunities. We all love football, baseball, basketball, and continue investing in that; we also have a rapidly growing lacrosse community and running and biking communities.”
He said by introducing sports such as skateboarding into Huntsville, it helps attract people from different parts of the country.
“We are investing in a way that’s high quality and meets the rolling demand,” he said.
Other quality of life projects include the Benton H. Wilcoxon Municipal Ice Complex. Hamilton said many people who move to Huntsville from up north are surprised at how robust the hockey, figure skating and curling community is here, and has been for decades. As a result, the aging Ice Complex got an $11 million renovation that will be finished in the middle of November with higher quality ice, better seating, and more amenities.
Davis joined the conversation to discuss the many revitalization projects and new investments projects ranging from multihousing to commercial space and retail development.
“Joe Davis stadium was designed to be a baseball stadium and, in its current configuration, that is all it can be, but we have the ability to transform it into a venue for high school football, soccer, lacrosse, and basically any sport that uses a rectangular field,” said Davis. “We will leverage the value that park brings in in hotels, restaurants, and whatever makes sense from a commercial perspective.”
There will be additional infrastructure through the middle of Brahan Spring Park to connect it to Lowe Mill as an arts center, and on into the downtown area. That project starts in 2021.
The Johnson Legacy Center project is in its first phase as part of the quality of life infrastructure. Davis said when the public safety training facility relocates to the former Johnson High School site, there’s a great of potential for large green spaces that will allow for festivals and events.
“And we continue to see a lot of desire for investment in the downtown area, so parking infrastructure will ultimately help drive the expansion of the Von Braun Center. Those improvements will provide more arts and entertainment to the area.”
There is always more to come, so they work in phases he said but for the next couple of years, they are focused on making sure Huntsville’s new corporate citizens are successful.
“We want to make sure our existing companies are expanding and staying focused on reinvestment in downtown, Research Park, workforce development, and making sure our communities are prepared for the opportunities we see coming.”
“Our ability to execute the plan is what we’re seeing today … being very deliberate in the placement of jobs, and it’s not just chasing the western corridor, putting companies in the right locations for them to be successful, but also brings leverage into our communities,” said Davis.
“I think you have to go back 10 to 12 years ago during what people call the Great Recession or a decade in the rearview mirror,” Davis said. “You’re trying to meet budget and provide community services. We sat down and came up with a vision, a plan; but your plan is only as good as its execution.
What we see throughout Huntsville, he said, is the placement of those jobs and major investments in areas where neighborhoods can come back and revitalize. Existing neighborhoods and commercial corridors usher in new neighborhoods, creating a new commercial lane that is not in any one part or section of the community but abroad. No part of the city is left out of the growth strategy.
“We looked at about 67 non-industrial projects that are active in the middle of COVID-19,” said Davis. “Huntsville is not only punching above their weight class as a secondary tier metro competing with major metros across the USA, but that is no longer the challenge. Huntsville has become a totally different market, and that’s good not only for the bottom line to provide more services and quality of life attributes to our communities, but to be able to pay for them, is good for our community, our citizens and our businesses.”
He said bringing more people into a community is the best way to help small business. “It is the placement of industrial growth at Research Park and in and around the Arsenal, but also placing it in the northeast and southeast part of town, and you can see the impact caused by it in the community,” Davis said.
The Secret to Huntsville’s Success
Cherry said Huntsville is the most optimistic community he has ever been around and that no one should be surprised leadership has executed the plan so well.
“This is a community that not that long ago said, ‘Sure, we can put a man on the moon and bring him home alive, no problem,” said Cherry. “It took a whole lot of local teamwork to do it, but when you’re in a place that is now saying, “No problem. We will go to Mars and we will make sure they stay alive and come back alive”. That’s a community that doesn’t see obstacles. It’s a community that wins every competition it enters, and I think that just permeates who we are as a community and drives that success.”
Battle said while people talk about Huntsville being number one, number one isn’t important – being the best, is.
“Many years ago we were updating our strategy, talking about where the voids were and whether things had to be able to realize our full potential, because Toyota at the time was advertising for 200 jobs and they had 10,000 people apply,” he said. “It showed us we had an under-employment issue.
“This led community leadership to focus on diversification and picking up more advanced manufacturing jobs. It was really kind of pulling people up from the bottom and a lot of people were questioning it, but we designed a mechanism to make sure investment is protected. Every one of the projects we’ve done, we look very closely at return on investment, at how much we’re going to invest, what the returns will be, how many jobs we are getting, and what is it going to do to our economy? What is the capital expenditure going to be coming back into it?”
Redstone Gateway is an example.
“We were going to invest a certain amount into infrastructure, but we wanted to make sure we would get paid back. So, we worked in a unique fashion, different than anybody had ever done before,” said Battle. “The company actually borrowed the money to come in, and they were paid back by the buildings they built and the property tax as it came back to them.
“As a city, we did not have exposure. There was no risk as long as they built the building. We felt very comfortable that the value of that building would continue to make money and continue to bring in property taxes that could pay off that infrastructure.”
He said the city always expects Huntsville to get a return on the investment with every project and that the citizens and people engaged in the community should know the appointment of resources is very strategic, designed to yield secondary impacts throughout the market like parking decks that allow for denser developments.
“I think we can look at every section of the city, every part of town and it is growing right now,” said Battle. “In Hampton Cove we’ve got a new community center and the Sandra Moon Complex and Hays Farm project are going to be magnificent developments,” said Battle.
“And don’t forget out to the west and all the property surrounding the Mazda Toyota plant and Polaris. It is going to have growth factors, as well as Research Park and the Arsenal. Research Park still has over 300 acres of undeveloped land and it is growing very fast.
“We still have about 2.5 million to 3 million square feet of land to be developed at Redstone Gateway, and on the Arsenal, the growth we are seeing out of the FBI and from internal or organic growth coming out of all the other agencies, makes it a great time to be in Huntsville.”
Can we get an “Amen?”