For many Huntsvillians, the harried pace of the holidays translates to long lists and the merriment of multi-tasking.
Family, full-time jobs, travel commitments, and social engagements crowd the calendar, and modern day “smart shopping” can typically translate to online shopping carts and expedited shipping.
Although big-box retailers such as Amazon and Target can offer a fast fix in the holiday crunch, community leaders advocate that in the long run supporting small business is synonymous with smart shopping.
“As a consumer, you have purchasing power,” said Bekah Schmidt, Executive Director of South Huntsville Business Association. “If you chose to purchase a product for cheaper at a big box retailer instead of shopping local, you send that purchasing power to support a different economy.
“And, while you may see a return in the short run, when you have a strong local economy, you have a strong quality of life.”
Small Business Saturday is Nov. 30 nationwide and, as the date approaches, Huntsville small business owners strive to remind locals that not only do small businesses offer unique finds, they also offer an experience that can’t be found from filling an online shopping cart.
Whether it’s for corporate clients, holiday host/hostesses, teachers, or just friends and family, gift giving can be tricky, and small stores can offer insight, ideas, and inspiration that is harder to come by at big box chains.
This vision of a more personalized purchasing experience was part of the inspiration when Stephanie Lowe and Emily Rogers, co-owners of Cured and Company, created their custom charcuterie board business.
“We know the holidays are a time for gift giving and many people like to gift food for corporate clients,” said Lowe. “We created this business around the idea that food brings people together, and when you are going to someone’s house to a party, instead of bringing wine or liquor, a box of charcuterie is a fabulous gift.
“It’s something special and unique and pretty. And it’s also delicious.”
Like many other small business owners, Lowe says they are creating special items just for the holidays, including wrapped gift boxes of artfully arranged meat and cheese that can serve up to six.
Gina Garrett, owner of South Huntsville gift shop Sweet Pineapple, said although they offer complimentary gift wrapping year-round, their holiday packaging is especially beautiful.
“It’s hard to order something online and it arrive beautifully wrapped,” she said. “And online shopping can be really overwhelming. Once you start scrolling online, you feel like you need to scroll thorough every single thing to see all of your options.
“It’s nice to be able to just walk into a shop where a lovely display has been curated for you.”
Sweet Pineapple offers cozy sweaters by Barefoot Dreams, Ronaldo Jewelry, and a huge selection of candles and other home goods at price points that Garrett says will fit any budget.
For little ones, The Toy Place in Five Points is another spot where in-store service is a key part of the shopping experience.
“There is no algorithm for the investment that a small business makes in its customers,” said owner Susan Blevins. “I take pride in being able to offer guidance to anyone who walks through my door, especially someone who is buying a gift for a child and needs help finding the right item.”
For art enthusiasts and foodies, Harrison Brothers Hardware on the downtown square has become a staple for seeking special and whimsical gifts like gourmet cookware, books, art, fine crafts, and children toys.
And much of Harrison Brother’s merchandise is by local artisans and authors.
Just blocks away from the square, OTBX (Olde Towne Beer Exchange) will offer crate gift bundles with craft beer selections, fun novelty t-shirts, Timbrook toys, and even custom leather goods by local artisan Thad Hooper.
With endless options for unique gifts, exceptional customer care, and the added bonus of supporting a strong local economy, shop owners insist that shopping small isn’t only smart, it’s also a chance to slow down and actually enjoy the season.
“People want an authentic experience,” said Schmidt. “They want to go to Clinton Row and get a cup of coffee at Honest Coffee and then browse the stores like Roosevelt & Co. and In Bloom and Elitaire. This isn’t a new phenomenon, but as a society we are going back to it.
“People crave that authentic find, and that’s exactly what you get when you shop local.”