Hoping to fill a void in South Huntsville, Electronic Express recently opened its first store in the city in Jones Valley.

“Our philosophy is ‘We Make it Happen’,” said operations manager Haley Harville. “We have had a store in Decatur for five years, but we are currently expanding into Huntsville and Florence.

“We opened this store in Huntsville because it is a prime market for home and auto electronics on the south side of town. You no longer have to drive across town to find a large selection and best prices.”

The Nashville-based electronics and home furnishings retailer is next to Target on Carl T. Jones Drive.

According to Harville, the company sets itself apart from popular big-box electronics stores by putting a strong focus on the home, mobility and lifestyle.

She said Electronic Express fills the void between merchandise in a big-box electronics stores; car stereo stores; a home and office furnishings store; and national home improvement chains.

In addition to computers, TV and home theatre, cellphones, gaming devices, and security systems, Electronic Express also carries home exercise equipment; Yetis and Orcas; outdoor grills, smokers and fryers; car stereo systems and GPS devices; furniture and brand name mattresses; and major household appliances.

HBJElecExpressInteriorTV — Electronic Express has opened its first store in Huntsville. (Photos by Steve Babin)

“We are not a discount store, but customers will find our prices 10 to 20 percent less than most competitors, and we will price-match any well-known competitor’s prices,” Harville said. “So, if you’re at another store and want to see if you can find it at a better price, you can call us to compare, then swing by to pick it up.”

She said, as a regional retailer, the company’s goal is being able to provide the community with the best prices possible on name brand merchandise by Frigidaire, LG, Samsung, Whirlpool, Ashley and Sealy, to name a few.

Visit electronicexpress.com.