The Leidos Live Technology Showcase rolled into Huntsville this week for a three-day interactive demonstration of the company’s wide-ranging technological capabilities. The purple 53-foot double-wide semi-truck expanded into a full mobile technology exhibit with augmented reality experiences, virtual reality demonstrations and interactive modules that bring Leidos technology to life. The exhibit arrived Tuesday at the […]
About Kimberly Ballard
Kimberly Ballard has been writing in one professional form or another for over 35 years. She has a BA in Communications and a minor in World Literature from the University of Alabama. She started out selling radio advertising for an FM radio station in Biloxi, MS, writing her own radio spots.
Kimberly worked as an account manager, copywriter, and media planner/buyer for two ad agencies in Miami, FL, and moonlighted at the ABC affiliate (WPLG) as a floor director and production assistant for a Top 10 media market news station. She freelanced TV and video production gigs, working behind the scenes on locally-produced Miami TV shows like the Don Shula Show. She also spent a great deal of time in the newsroom where she learned how decisions were made about the news and how it got on the air. This would later play an important role in her career as a writer.
She moved back to Alabama where she worked as the managing editor for a local business and lifestyle magazine and went on to work as a commercial producer for Huntsville’s WAAY (ABC) where she learned to edit video and produce TV commercials and PSAs.
She moved back to Florida in 1997. With a well-rounded background in broadcast production, news, print, ad agencies, magazine editorial, copywriting, and sales – she worked as the marketing director for a window film manufacturer in St. Petersburg, FL with an automotive, commercial and residential product line.
She was able to use diverse background to be involved in all aspects of advertising and marketing for the company, including writing and producing marketing videos, and supporting the sales teams with content and marketing literature. It was during this time that Kimberly landed a permanent editorial writing gig for the Detailers Digest and Mobile Tech News. She would go on to write for them for 14 years.
In 2006, Kimberly moved back to Huntsville for family reasons. After doing a variety of project work to test her ability to start her own business, in 2008, she took the leap to go out on her own with KimberlyWritesCreative.
Specializing in straight editorial at first, she wrote consistently for publications like the Chamber of Commerce Annual Guides and Initiatives magazine, the R&D Report owned by the Huntsville Times, Pulse published by Crestwood Hospital, EVENT Huntsville, and many others.
Still writing for the Detailers Digest and Mobile Tech News, a Boston-area detailer contacted her in 2010 about a project known as the Air Force One Detailing Team at Seattle’s Museum of Flight, led by Master detailer and detailing trainer, Renny Doyle. Doyle was well-known in the high-end automotive detailing industry and he asked Kimberly to write some press releases for detailers on the team in their local markets.
The response was overwhelming. Today, Doyle’s Detailing Success Network of hundreds of high-end, automotive detailers and paint correction specialists make up 50 percent of Kimberly’s writing work in the form of newsletters, PR, websites, and magazine articles in the automotive industry. She has also been building Wordpress websites and writing them since 2015.
Having written for the Huntsville Business Journal’s sister publication EVENT Huntsville for about ten years, Kimberly, who has felt for some time that Huntsville needed a small business-oriented magazine, was one of the first to jump onboard when the Huntsville Business Journal launched its maiden issue in June 2018.
Kimberly is best known for her editorial and copywriting versatility.
Entries by Kimberly Ballard
With the opening of its new facility, Kutta Technologies plans to implement what they and the Sierra Nevada Corp. call their first integration model here in Huntsville. When Sierra Nevada acquired Kutta Technologies in 2015, Kutta was a small avionics consulting company that develops controller software for Unmanned Aerial Vehicles for the United States military. […]
MADISON — The 2019 Madison Chamber of Commerce Best in Business Awards may have been the most romantic awards presentation ever. It is tradition that the winner of the previous year’s Best in Business Award in each category present the trophy to the winner of the current year’s award. However, when Stephanie Johnson, owner of […]
Nothing inspires a business community like a clear-cut mission and a high return on investment. In a celebration at Burritt on the Mountain, the Huntsville Committee of 100 and more than 200 area business owners, elected officials, local school boards and superintendents, and state representatives, celebrated raising more than $180,000 to fund new National Board […]
MADISON — Tuesday night was sheer gala for members of the Madison business community as the Madison Chamber of Commerce and Good Samaritan Hospice of Madison awarded Best in Business 2019 awards. More than a dozen businesses were recognized at the annual dinner and awards presentation at the Insanity Complex Entertainment Center. The evening was […]
Launch 2035 and city leaders from Madison, Limestone and Morgan counties blasted off their first major initiative – a collaborative assessment study of the area’s regional workforce and labor market. The announcement comes less than 90 days after six mayors from across Madison, Limestone and Morgan counties, formally signed an historic three-county regional agreement of […]
A leading Huntsville business advocacy organization is seeing its investments paying off. Though, the group did not invest in financial markets, it invested in education. Last May, the Huntsville Committee of 100 launched an exclusive initiative in May to fund 100 nationally board-certified teachers throughout the Huntsville City Schools, Madison City Schools and Madison County […]
There were a lot of headlines in 1969. The Beatles played their last public concert on the roof of Apple Records and 350,000 young people gathered at Woodstock to protest the Vietnam War. But while Boeing was debuting its 747 “Jumbo Jet” to the American public, NASA engineers had landed Neil Armstrong and Buzz Aldrin […]
There is nothing new about restaurants and retailers using a little pizzazz to entice customers to buy or experience their products and services. Mexican restaurants have Mariachi bands; traditional pizza parlors entertain customers twirling pizza crusts; New Orleans chefs shuck oysters and suck crawfish heads for their customers; and retailers have BOGOs and Midnight Madness […]
MADISON — Soon … very soon, Town Madison will be a lighted beacon along I-565, a welcoming 530-acre gateway into the Rocket City for visitors from the east and west. The shear enormity of the sprawling mixed-use development is on full display amidst the “preponderance of red soil” that gave Redstone Arsenal its name. Town Madison […]