The HudsonAlpha Institute for Biotechnology contributed a whopping $2.45 billion to Alabama’s statewide economy, according to a data analysis from the Center for Management & Economic Research at the University of Alabama in Huntsville. The data, taken from an analysis conducted between 2006 and 2018 said three factors had the most impact including employment, revenue and […]
About Kimberly Ballard
Kimberly Ballard has been writing in one professional form or another for over 35 years. She has a BA in Communications and a minor in World Literature from the University of Alabama. She started out selling radio advertising for an FM radio station in Biloxi, MS, writing her own radio spots.
Kimberly worked as an account manager, copywriter, and media planner/buyer for two ad agencies in Miami, FL, and moonlighted at the ABC affiliate (WPLG) as a floor director and production assistant for a Top 10 media market news station. She freelanced TV and video production gigs, working behind the scenes on locally-produced Miami TV shows like the Don Shula Show. She also spent a great deal of time in the newsroom where she learned how decisions were made about the news and how it got on the air. This would later play an important role in her career as a writer.
She moved back to Alabama where she worked as the managing editor for a local business and lifestyle magazine and went on to work as a commercial producer for Huntsville’s WAAY (ABC) where she learned to edit video and produce TV commercials and PSAs.
She moved back to Florida in 1997. With a well-rounded background in broadcast production, news, print, ad agencies, magazine editorial, copywriting, and sales – she worked as the marketing director for a window film manufacturer in St. Petersburg, FL with an automotive, commercial and residential product line.
She was able to use diverse background to be involved in all aspects of advertising and marketing for the company, including writing and producing marketing videos, and supporting the sales teams with content and marketing literature. It was during this time that Kimberly landed a permanent editorial writing gig for the Detailers Digest and Mobile Tech News. She would go on to write for them for 14 years.
In 2006, Kimberly moved back to Huntsville for family reasons. After doing a variety of project work to test her ability to start her own business, in 2008, she took the leap to go out on her own with KimberlyWritesCreative.
Specializing in straight editorial at first, she wrote consistently for publications like the Chamber of Commerce Annual Guides and Initiatives magazine, the R&D Report owned by the Huntsville Times, Pulse published by Crestwood Hospital, EVENT Huntsville, and many others.
Still writing for the Detailers Digest and Mobile Tech News, a Boston-area detailer contacted her in 2010 about a project known as the Air Force One Detailing Team at Seattle’s Museum of Flight, led by Master detailer and detailing trainer, Renny Doyle. Doyle was well-known in the high-end automotive detailing industry and he asked Kimberly to write some press releases for detailers on the team in their local markets.
The response was overwhelming. Today, Doyle’s Detailing Success Network of hundreds of high-end, automotive detailers and paint correction specialists make up 50 percent of Kimberly’s writing work in the form of newsletters, PR, websites, and magazine articles in the automotive industry. She has also been building Wordpress websites and writing them since 2015.
Having written for the Huntsville Business Journal’s sister publication EVENT Huntsville for about ten years, Kimberly, who has felt for some time that Huntsville needed a small business-oriented magazine, was one of the first to jump onboard when the Huntsville Business Journal launched its maiden issue in June 2018.
Kimberly is best known for her editorial and copywriting versatility.
Entries by Kimberly Ballard
Today, a delivery for Huntsville’s aerospace industry. Tomorrow, overly large, very heavy crucial parts and pieces for Alabama’s growing automotive manufacturing industry. As North Alabama’s automotive manufacturing industry takes off, so are heavy air freight cargo planes likely to soar in and out of the Port of Huntsville’s intermodal cargo center – and we mean […]
MADISON – A luxury apartment complex will begin to grow from former farmland across from the Target shopping center on U.S. 72. Birmingham-based residential developer Tynes Development broke ground this week on The Station at Clift Farm, its second multi-family development in Madison. The development is in the 550-acre Clift Farm community on U.S. 72 […]
MADISON — Duluth Trading Co., known for its durable, high-quality apparel and iconic TV commercials, opened its first Alabama store in weather befitting the company’s products. Despite the rain, local dignitaries and excited patrons gathered in front of the store for the cutting of a flannel ribbon, followed by Timberworks traveling Lumberjack Show. “We had […]
Ayesha Patel may be one of Huntsville’s youngest new business owners but, at 26, she comes from a long line of successful Huntsville franchise owners who have built multiple restaurant concepts that were new to Huntsville when they opened. Now the owner of Alabama’s first Hand & Stone Massage and Facial Spa is introducing Huntsville […]
Craft beer lovers will have a full-bodied experience awaiting them Monday when Huntsville entrepreneurs Chris Ray and Kurt Morganweck open the Brass Tap Beer Bar. Located in the Shops at Merchant Square on Bob Wallace Avenue and South Memorial Parkway, the Brass Tap will offer more than 300 beers from around the world, 56 craft […]
MADISON — In 1850, the population of rural Madison was less than 500 residents. Alabama farmers were producing nearly 565,000 bales of cotton and nearly 29 million bushels of corn a year. John Henry Clift bought a small piece of rural farmland in what was then called Madison Station. Since then, six generations of the […]
For the 11th consecutive year, Huntsville has received the highest possible “AAA” credit ratings from
Dynetics expanded its footprint in Cumming Research Park Thursday with the opening of the Dr. Stephen M. Gilbert Advanced Manufacturing Facility. The 78,000 square-foot manufacturing and assembly facility is named for one of the company’s co-founders. The state-of-the-art Gilbert Advanced Manufacturing Facility joins a Solutions Complex and the Dynetics Technical Solutions headquarters as the sixth […]
Hoping to fill a void in South Huntsville, Electronic Express recently opened its first store in the city in Jones Valley. “Our philosophy is ‘We Make it Happen’,” said operations manager Haley Harville. “We have had a store in Decatur for five years, but we are currently expanding into Huntsville and Florence. “We opened this […]