Drinking hot water; using a hair dryer to blow hot air down your throat; and gargling with bleach are just a few of the outrageous preventatives against the COVID-19 disease that can be found on the Internet these days. Some of them may even quote an expert with the Center for Disease Control or a […]
About Kimberly Ballard
Kimberly Ballard has been writing in one professional form or another for over 35 years. She has a BA in Communications and a minor in World Literature from the University of Alabama. She started out selling radio advertising for an FM radio station in Biloxi, MS, writing her own radio spots.
Kimberly worked as an account manager, copywriter, and media planner/buyer for two ad agencies in Miami, FL, and moonlighted at the ABC affiliate (WPLG) as a floor director and production assistant for a Top 10 media market news station. She freelanced TV and video production gigs, working behind the scenes on locally-produced Miami TV shows like the Don Shula Show. She also spent a great deal of time in the newsroom where she learned how decisions were made about the news and how it got on the air. This would later play an important role in her career as a writer.
She moved back to Alabama where she worked as the managing editor for a local business and lifestyle magazine and went on to work as a commercial producer for Huntsville’s WAAY (ABC) where she learned to edit video and produce TV commercials and PSAs.
She moved back to Florida in 1997. With a well-rounded background in broadcast production, news, print, ad agencies, magazine editorial, copywriting, and sales – she worked as the marketing director for a window film manufacturer in St. Petersburg, FL with an automotive, commercial and residential product line.
She was able to use diverse background to be involved in all aspects of advertising and marketing for the company, including writing and producing marketing videos, and supporting the sales teams with content and marketing literature. It was during this time that Kimberly landed a permanent editorial writing gig for the Detailers Digest and Mobile Tech News. She would go on to write for them for 14 years.
In 2006, Kimberly moved back to Huntsville for family reasons. After doing a variety of project work to test her ability to start her own business, in 2008, she took the leap to go out on her own with KimberlyWritesCreative.
Specializing in straight editorial at first, she wrote consistently for publications like the Chamber of Commerce Annual Guides and Initiatives magazine, the R&D Report owned by the Huntsville Times, Pulse published by Crestwood Hospital, EVENT Huntsville, and many others.
Still writing for the Detailers Digest and Mobile Tech News, a Boston-area detailer contacted her in 2010 about a project known as the Air Force One Detailing Team at Seattle’s Museum of Flight, led by Master detailer and detailing trainer, Renny Doyle. Doyle was well-known in the high-end automotive detailing industry and he asked Kimberly to write some press releases for detailers on the team in their local markets.
The response was overwhelming. Today, Doyle’s Detailing Success Network of hundreds of high-end, automotive detailers and paint correction specialists make up 50 percent of Kimberly’s writing work in the form of newsletters, PR, websites, and magazine articles in the automotive industry. She has also been building Wordpress websites and writing them since 2015.
Having written for the Huntsville Business Journal’s sister publication EVENT Huntsville for about ten years, Kimberly, who has felt for some time that Huntsville needed a small business-oriented magazine, was one of the first to jump onboard when the Huntsville Business Journal launched its maiden issue in June 2018.
Kimberly is best known for her editorial and copywriting versatility.
Entries by Kimberly Ballard
This month’s installment of the Huntsville Business Journal’s series “Sitdown with Success” features Ellen Didier, President & Creative Director of Red Sage Communications. “Sitdown with Success” spotlights local entrepreneurs who describe their successes and failures, with tips for upcoming business owners. What about your company, Red Sage Communications, are you most proud? I think our […]
While scores of businesses have been closed by the COVID-19 pandemic, the business of running the state continues. Alabama Speaker of the House Mac McCutcheon was in Montgomery this week to bring two resolutions to the floor to change the rules after Gov. Kay Ivey declared a state of emergency over the coronavirus pandemic. According […]
The Huntsville Hospital Health System recently signed an agreement with a wholesaler to supply 200 COVID-19 test kits a day, CEO David Spillers said. The agreement allows the hospital to process kits in its own lab every day, beginning late this week or early next week. “One of the problems we have been facing is […]
Local elected officials leaders took a ride around Madison County over the weekend to monitor how residents and businesses were handling the latest move to help stem the coronavirus outbreak. Gov. Kay Ivey released a list of non-essential businesses that were shut down Saturday. It was called the state’s most aggressive action to date to […]
Huntsville International Airport is among the entities to receive aid in the $2 trillion coronavirus relief package passed by Congress and signed by President Trump last week. The Coronavirus Aid, Relief and Economic Security Act provides financial assistance to the air travel industry to help overcome the staggering impacts of COVID-19. The legislation provides some […]
With health agencies recommending against public gatherings, local businesses and restaurants have come up with new strategies and practices to stay in business. “There are a lot of unknowns but I think people are doing a really good job trying to discern best practices that will keep the customers safe while also providing them with […]
MADISON — Addressing the elephant in the room at the recent meeting of the Tennessee Valley Republican Club, Madison County Coroner Dr. Tyler Berryhill offered an assessment of the global coronavirus outbreak. “The biggest thing I want people to know is yes, this virus does pose risks and consequences, absolutely … everyone is pulling together […]
MADISON — Some small businesses aren’t going to make it, but those who do are vowing to hunker down and do what it takes to survive. That was the overall sentiment coming from small business owners, state and local government officials, and members of the Tennessee Valley Republican Club as they gathered Saturday morning at […]
Dale Carnegie once said, “We all have possibilities we don’t know about.” The South Huntsville Main Business Association showed off its potential this week with a “Possibilities Tour” of the upcoming Hays Farm development. The organization welcomed business owners and potential business owners who may be looking to start a business or open a location […]