White Bison Coffee-Twice Daily Opening in Town Madison

MADISON – Combining convenience and coffee, the state’s first Twice Daily-White Bison Coffee store will open in Town Madison this fall.

The new concept store from Nashville-based Tri Star Energy merges Twice Daily’s convenience store and White Bison Coffee’s artisan coffee beverages and fresh, handcrafted café menu.

This will be the first brand-in-brand retail location for Tri Star Energy outside of Tennessee.

“We are thrilled to bring White Bison Coffee and Twice Daily to the people of Alabama,” said Steve Hostetter, CEO of Tri Star Energy. “Whether it’s enjoying coffee with friends, grabbing food on-the-go or fueling up, we’ve got you covered. We pair convenience with quality to accommodate our guests and their busy lives.”

The White Bison Coffee concept offers expertly roasted, handcrafted specialty coffee drinks –– featuring single origin pour-over coffees, cold brew, nitro coffee, espresso beverages and more. Guests can also enjoy freshly baked pastries and handmade breakfast and lunch items including sandwiches, salads and Bistro snack boxes.

In addition to traditional convenience items, Twice Daily’s premium offerings range from grab-and-go snacks, including organic brands, to a selection of staple groceries. There is also a fresh deli case with handmade and healthy options featuring fruits, sandwiches, salads and snacks. Additional offerings include donuts and pastries, freshly prepared breakfast & lunch sandwiches and an extensive beer cave featuring local and craft beers.

For information, visit whitebisonTN.com and twicedaily.com. They can also be followed on Facebook, Instagram and Twitter.

Huntsville Entrepreneurs Open Cicerone-Certified Brass Tap Beer Bar

The Brass Tap is set to open Monday. (Photo by Steve Babin)

Craft beer lovers will have a full-bodied experience awaiting them Monday when Huntsville entrepreneurs Chris Ray and Kurt Morganweck open the Brass Tap Beer Bar.

Located in the Shops at Merchant Square on Bob Wallace Avenue and South Memorial Parkway, the Brass Tap will offer more than 300 beers from around the world, 56 craft beer taps, four Nitro taps, a chef-designed menu, and expert cicerone-certified beer servers.

Half of the Brass Tap flavors will be dedicated to the 10 or so local Huntsville/Madison breweries to help promote their customer-favorite brews and to support community awareness about the local brands.

However, the Brass Tap promises more than a variety of hopsy-maltsy tastes. You will also enjoy a better understanding of why you love the yeasty brew so much!

First, the Brass Tap uses a unique direct draw keg-to-faucet dispensing process that stores all 60 kegs at a perfect 38-degree temperature, guaranteeing a more consistent, higher quality pour.

Customers can enjoy their favorite beverage outdoors.
(Photo by Steve Babin)

“Kurt and I are craft beer lovers, but we wanted to do something different that would keep it local by promoting local breweries, educate the beer drinker, and provide a high-end, quality experience for customers,” said Ray. “We wanted to become cicerone-certified beer experts and we wanted our manager and our servers to be Level 1 cicerone-certified servers. That way, with so many different brands available, they can answer questions and make the best recommendations to customers.”

A cicerone is the beer equivalent to a wine sommelier – experts in their profession.

“We distinguish ourselves as a high-end beer bar with a unique flair that is different from anyone else in town, but our goal is to become the ultimate craft beer bar in Huntsville,” he said.

Whether you are a long-time beer drinker, a beer aficionado, or a first-time beer-drinker, you are guaranteed a fun and tasty education from the Brass Tap who can help you explore different types of beer. You will always receive your beer in the proper glass designed specifically for that type of beer – a pilsner glass, pint, chalice, mug, stein, flute, etc.

The Brass Tap offers seating on two patios with garage doors that can be raised or lowered according to the weather; and a chef-inspired menu that complements the variety of beers offered including salads, tacos, burgers, flatbreads, wings, and steak.

The Brass Tap has a number of events planned for local businesses and workers including Medical Mondays, Taco Tuesdays, Wine Down Thursdays and Teachers Day Out on Fridays. On these days, The Brass Tap will offer extended Happy Hour specials for members of the business community as well as residents.

In addition to beer, the Brass Tap has a full spirits bar and wine selection including a Sangria. They partnered with Four Roses Kentucky bourbon for in-house Manhattans and Old Fashions.

“We also have Tap Out Margaritas … and boy do they go down well with tacos,” said Ray.

The pub also features 14 TV screens and a large accent wall with lighting and a projector to show large sporting events, as well as welcome local musical artists, trivia nights and bingo.

Bullet and Barrel Not Your Typical Gun Store

The people behind the counters at Bullet and Barrel in Huntsville are trying to redefine what a shooting-range experience is supposed to be by creating an environment that takes into account aesthetics, services and a personal touch.


Behind the counter, sales manager Alberto Lavizzari looks over some of the firearms the store has in stock with Jeff White, an RSO at the range.

“It’s really designed to be welcoming to people from all walks of life,” Louis Southard, Bullet and Barrel’s general manager, said. “You know, people who aren’t necessarily gun people, people who never bought a gun before, they come in and they don’t get that typical gun store experience.


“They get something much more modernized, much more akin to walking into a Verizon store.”

When you walk into Bullet and Barrel, you don’t see the one thing you’d expect to see at a shooting range – guns. Instead, there are displays of men’s and women’s clothes and accessories, along with a number of other items. They do sell guns and offer gunsmithing services, but the guns are toward the back of the store.

That’s because, according to Southard, new shooters make up one of the biggest segments of their customer base. So, one of the goals was to ease people into the guns with what he called a “soft entrance, which makes it less intimidating for customers to come in and learn about shooting sports.

Beyond the entrance, Bullet and Barrel blends farmhouse-rustic aesthetics with technology.

General Manager Louis Southard

Touchpads are set up to log in new shooters and each lane, designed to be wider than normal, is equipped with a state-of-art target carrier system that allows shooters to set the distance of their targets. The 100-yard tunnels used for sighting rifles are decked out with high-tech feedback, as well, making it quick and easy to calibrate a scope.

“Our goal is to get more and more people into the shooting sports,” Southard said.

That’s why, according to Southard, such an emphasis is placed on customer service such as when a first-time shooter visits the range.

“Let’s say you’re a new shooter and you decide to come in a shoot with us,” he said. “Ideally, you’ll let us know at the range check-in and we’ll have a RSO there to help you out and kind of keep an eye on things like making sure the gun is pointed in a safe direction, making sure your finger is off the trigger until you ready shoot and making sure the gun is safe to shoot.”

In addition to the attention the staff pays to its guests, Bullet and Barrel offers in-house classes and has partnered with Bishop 30 Solutions – a company that offers defense training courses for civilians, businesses and churches – to expand learning opportunities for their customers at the 30,000 square-foot facility.

Members can relax in the lounge at Bullet and Barrel

“That’s the kind of thing you don’t see at most shooting ranges,” Southard said. “Most shooting ranges, they do everything in-house, but Noell (Bishop, founder of Bishop 30 Solutions) has an impressive background. People learn from him. They love him, and they can take all sorts of different classes from him.”

According to the range’s website, www.bulletandbarrel.com, there are about 20 different classes that can be taken at Bullet and Barrel.

For example, there is a concealed-carry training course by Bishop 30 Solutions, which is a four-hour class that covers everything from a choosing a holster, the right ammunition, a review of basic skills and an overview of Alabama law relating to different scenarios.

Then there is a class on first aid for gunshot wounds, a ladies-only Handgun 101 class and a youth marksmanship class.

Bullet and Barrel offers membership packages and accepts walk-ins. There are also benefits such as a member’s only lounge, lane priority, free guest passes and a litany of other perks.

For nonmembers, fees run from $18 an hour for a lane rental to $18 for a half hour on the 100-yard range.

The range also offers more than 100 different firearms that can be rented starting at $10.

Bullet and Barrel, at 3252 Leeman Ferry Road in Huntsville, is owned by Melanie Hammer Murray and Bill Roberts.  For information, call 256-384-4867 or visit www.bulletandbarrel.com.

Rocket City Trash Pandas Announce Partnership with Pepsi

MADISON – If you want a soft drink while watching the Rocket City Trash Pandas, all you will have to do is say, “Pepsi, please.”

The Trash Pandas and Buffalo Rock Company-Pepsi announced a long- term strategic partnership to include non-alcoholic beverage exclusivity and stadium sponsorships. The Trash Pandas have Pepsi, as the exclusive non-alcoholic provider of beverages for their new stadium opening in April 2020.

“Buffalo Rock-Pepsi is a company that aligns perfectly with our values and approach to deliver a fun, affordable family experience,” said Ralph Nelson, Trash Pandas CEO/managing partner. “We have been so impressed with the entire leadership team at Buffalo Rock-Pepsi and they’ve been with us at every major BallCorps event, long before this partnership was formalized.

“With over 35 years serving North Alabama, Buffalo Rock has consistently demonstrated their commitment to this community, so we are so happy to be their partners.”

As part of the agreement, Buffalo Rock Company-Pepsi has been named a Founding Partner of the Trash Pandas and the new stadium. The Pepsi brand and logo will be prominently featured throughout the stadium, and the main entry gate where over 500,000 annual visitors will enter the venue will be known as Pepsi Gate.

“The community’s excitement as evidence in the Rocket City Trash Panda’s success in branding and merchandise sales, fuels our confidence in this being a great opportunity for both parties” said Matthew Dent, president/COO for Buffalo Rock Company-Pepsi. “Our company is known for keeping families and community its focus. And, by becoming a strategic partner with a team bringing baseball back to North Alabama, we will be able to continue fulfilling our mission in the community for years to come.”

For Trash Pandas season ticket information, visit www.trashpandasbaseball.com.

Tourism/Travel Creates Record-Setting $1.4B Economic Impact Here

The Huntsville-Madison County area continues to be a major tourism and travel attraction with 2018 setting another record.

According to figures released by the Huntsville/Madison Convention & Visitors Bureau and the Alabama Tourism Department, the economic impact of travel and tourism to Madison County reached its highest levels ever.

About 3.4 million people visited Madison County last year, supporting more than 17,200 jobs and creating an economic impact of $1.4 billion – a 7.6 percent increase in spending on hotels, restaurants, shopping and transportation.

“Travel and tourism in Madison County is thriving,” said CVB President/CEO Judy Ryals. “More people
than ever are coming to see all the amazing things we have to offer as a community; they’re experiencing our arts scene and our incredible dining options, they’re witnessing first-hand how Huntsville built the U.S. space program and sent man to the moon. One
thing is for sure – once people visit Huntsville, we know they’ll be back. We are proud of how the travel and tourism industry supports local jobs, and we are honored to create a better quality of life for locals and our visitors.”

This year is also expected to be record-setting with celebrations for the 50th anniversary of the Apollo moon landing and the state bicentennial on tap.

The moon landing anniversary has garnered international media attention for Huntsville, landing the city a spot in The New York Times’ coveted “52 Places to Go in 2019” list.

Stovehouse Grand Opening Set for May 24

What do Huntsville neighborhood pools and the Stovehouse have in common?

On May 24, they will be open to the public, garnering much fanfare; kicking off the Memorial Day weekend and all that comes with endless summer evenings.

The Martin Stovehouse, circa 1929, has been totally reconfigured and reimagined to create an enticing and eclectic variety of restaurants, cocktail bars, coffee houses, boutique and unique retailing, collaborative workspaces, event and entertainment venues, courtyards, play spaces, greenspaces, and more.

The assortment of restaurants offers something for just about every taste.

Built on the foundational bricks of a bygone era, the Stovehouse is Huntsville’s largest “work-play-eat-drink” and events space. The lines are decidedly blurred between worktime and playtime here, as well as the merging of the modern with historic.

The Stovehouse delivers the charm of small-town culture fused with high-tech urban energy.

With ample parking on both sides of the building, there’ll be plenty of room for everyone. There’s a street and a footpath in development that will connect the Stovehouse with Campus 805, thus enhancing the potential for jointly hosted conferencing and special event bookings.

In any case, the convenient location will allow for people to participate in several events on the same evening, without having to move their car.

Recently at the Stovehouse’s recent “soft opening,” guests had the opportunity to “dip their toes into the water.” – quite literally, as it was pouring down rain for the entire event.

Despite the deluge, the place was packed with the crowd checking out the newly configured property, to experience the Pourhouse and check out the rooftop bar while listening to the sounds of Spectrum Jazz.

The funky and very eclectic Company Store was also open for the event, complete with unique offerings of craft sodas, lemonade, and candy.

The store is truly a paradise for kids and nostalgic adults.

A Food Hall of Kitchens, Breweries and Food Trucks Coming to Town Madison

MADISON — At his State of the City Address in March, Madison Mayor Paul Finley told the audience to buckle up for some big announcements coming out of the new Town Madison development this spring. Today, the Breland Companies delivered a big one!

Rendering shows layout of Town Madison around the baseball stadium and Food Hall

The latest addition is a sprawling Food Hall of 18 kitchens curated by local and regional chefs, two breweries, and several stationary food trucks in an outdoor dining area. A central bar with indoor/outdoor seating will serve as an anchor, and developers are talking to several local and regional restaurants about joining the unique dining lineup. 

The Food Hall can be seen to the right in this rendering.

Designed by Smallwood, Reynolds, Stewart, Stewart, an international design firm based in Atlanta, the Food Hall will feature a large outdoor event space and covered stage area for a variety of events including a showcase for songwriters, concerts and big screen showings of various sporting events.

“Town Madison is taking another step toward our goal to provide a new experience in North Alabama living,” said Louis Breland. “We toured some of the finest food halls in the country looking for the right concept. A great food hall becomes a central gathering spot and brings unique energy to a community.

“Along with the (Rocket City) Trash Pandas stadium, the Food Hall and plaza area will become the place to be before a game or any time people want to meet with friends and share new experiences.”

The Food Hall, a partnership between Breland and Fuqua Development of Atlanta, joins the growing roster of tenants at Town Madison including the baseball stadium; several hotels including the avid Hotel, Home2 Suites and Margaritaville Resort Hotel; restaurants; national retailers such as Duluth Trading Co.; luxury apartments and residential communities.

Construction on the Food Hall begins this summer and tenants will be announced by the end of the year.

It is slated to open next spring – in time for the first pitch.

Rain Delays Opening Multi-Sports Venue at Site of Former Becky Peirce Golf Course

Huntsvillians hoping to check out the new multi-sports complex at the old Becky Peirce Municipal Golf Course before summer turns to fall might need to do a reverse rain dance.

Ongoing rain that left the city soaked for much of last fall and this past spring has delayed progress at the venue. While some contractors have reported they still plan to meet target dates, the massive amount of dirt being moved at the old course at the corner of Airport Road and South Memorial Parkway has left a quagmire of sorts that has substantially slowed development.

“If we didn’t have any rain, we’d be through,’’ said Steve Ivey, director of the City of Huntsville Parks and Recreation. “As it is, we’re about six weeks behind, and that’s being kind to the contractors. If we got out there with heavy trucks, we’d tear things up and have to start over.’’

Ivey said a target opening date is somewhere in the middle of summer.

“If you can promise me it won’t rain, I could give you a date,’’ he said.

The landmark rocket stands guard over the work at the new multisports complex

Plans are for the complex to feature a cross-country course, paved walking trail, dirt bike trail, disc golf courses, sand volleyball courts, golf driving range and a dog park.

For now, William Bell, the facility project coordinator, said the focus is on getting the grass-covered cross-country course and the walking trail ready for use. Next on his priority list is the dirt bike circuit, which is still in designing stages.

He said the cross-country course and walking trails are 75 to 80 percent complete.

“The biggest thing right now is getting a retaining wall around pond No. 1, and we’ve got three ponds,” he said. “The Lord has taken care of us pretty well up to this point. It could have been worse. We’re doing all we can.”

The cross-country course sod was placed late last month.

The Huntsville Sports Commission is charged with bringing events to the city.

“We’re going to schedule a lot of things there,’’ said Commission Director Ralph Stone. “Our role will be to identify and recruit events to pay for the thing.’’

A main attraction the sports commission will focus on right away is the cross-country course, which Stone said will be “world class.’’

“There will be opportunities for several sports there once it gets rolling,’’ he said.

Huntsville’s Magic Number for Downtown Hotel Rooms is 1,000

The newest edition to Huntsville’s skyline is only one of many new hotels planned for downtown.

City planners don’t plan to stop until they reach 1,000. Not the number of hotels, obviously, but the number of hotel rooms available in the center of the city for highly-attended events.

The AC Hotel Huntsville Downtown, a Marriott property, is open for business and joins the Embassy Suites as two hotels overlooking Big Spring Park. AC Hotel is on the corner of Williams Avenue and Monroe Street and will anchor the mixed-use City Centre development.

The six-story building, which has 120 rooms, will eventually be joined by other hotels as part of the vast growth of business in the downtown area.

“It’s been a goal to get to 1,000 rooms,” Downtown Huntsville Inc. CEO Chad Emerson said. “It’s not necessarily about the number of hotels but the number of rooms.”

Construction will begin in the fall for a seven-floor Hampton Inn and Suites at the corner of Clinton Avenue and Monroe Street. The site is next to the garage that serves the Von Braun Center and is used for event parking.

One more hotel is in the planning stages and, like the Embassy Suites, AC Hotel and Hampton Inn and Suites, will be within a one-mile radius of the VBC. Curio by Hilton is slated for Jefferson Street near the Courthouse Square and an Autograph Collection boutique hotel by Marriott adjacent to Big Spring Park and PNC bank is planned.

And city planners aren’t stopping with the addition of these hotels.

“There have been three new hotels announced,” Emerson said, “and there are some that have not been announced.”

As the makeover of downtown Huntsville continues and expands, two new franchises are getting ready to open.

The Poppy is a traditional English pub on the North Side Square and held its grand opening Monday.

The Mercantile, in space formerly occupied by Crossroads Music Hall at 115 Clinton Avenue, is an entertainment and private party venue. The Mercantile will host its first musical acts July 3 with local rockers Rob Aldridge and the Proponents opening.

“We’re actively engaged in in the booking process,’’ co-owner David Clarke said of The Mercantile. “We’ve got quite a few bands booked.’’

Clarke said he and his partners at PBG Holdings want to provide a unique experience with the two new sites. They’re also bringing Arsenal Coffee food truck to the exploding downtown scene.

“We’re paying attention to details and trying to create a destination at The Mercantile,’’ Clarke said. “We want the people of Huntsville to come but also have people coming from Nashville, Birmingham.’’

Emerson is confident the new businesses will attract visitors.

“The Mercantile and The Poppy will bring unique new retail options to downtown Huntsville,’’ he said. “Both add another interesting and creative destination to our city center.’’

The AC Hotel by Marriott recently opened as part of the CityCentre development in downtown Huntsville. It’s the first of its kind in Alabama by Marriott and features 120 rooms and six levels. The hotel is one of two planned for CityCentre and another two have been proposed within the vicinity of the Von Braun Center.

First avid Hotel in Alabama Breaks Ground at Town Madison

MADISON — Shovels in hand, the Breland Companies, Madison County Commission Chairman Dale Strong, and Madison Mayor Paul Finley joined the leadership team for avid Hotels to break ground on their first hotel in Alabama.

“We are excited about this great location in the City of Madison and to be a part of Town Madison’s success,” said Pritesh Patel of Jalasai Hospitality. “This new and thrilling brand will bring a tremendous new option for both business and leisure guests.”

Located at the western end of Town Madison off I-565 at Wall Triana Highway, the four-story, 87-room midscale avid Hotel is the first of its kind in the Southeast. It is also the newest addition to the 563-acre Town Madison development., which is home to the new Madison baseball stadium and dozens of retail stores, restaurants, residences, and Pro Player Park.

“Another hotel here is desperately needed,” said Finley. “Minor league baseball (Rocket City Trash Pandas) will be here in less than a year, housed in our multi-use venue at Town Madison. The way we fund that multi-use venue is a deal with Ballcorps LLC who owns the Trash Pandas, to rent it from us, but also through lodging tax.

“Town Madison has always been a regional destination location,” said Louis Breland, founder of Breland Cos. who is building the hotel and working to bring more businesses to the multi-use venue. “We are in negotiations with many retailers, many restaurants, and numerous other hotels about coming to Town Madison, so today’s groundbreaking will be the first of many businesses coming this spring and summer.”

The newest mainstream brand from IHG, avid hotels was designed for travelers and meets their expectations for the type of hospitality they value most: the basics done exceptionally well at a fair price. The location at Town Madison will feature modern, comfortable design, guest rooms designed for a sound-sleep, a focused, high-quality breakfast consisting of name-brand options, and will deliver the latest technology for a seamless guest experience

“So this is one more thing that makes a difference in our Master Plan of bringing something of quality to this area that helps the overall Tennessee Valley and makes a major difference in the City of Madison,” Finley said.

He went on to explain that the 12 baseball fields that make up Pro Player Park, located between the Madison baseball stadium and the new Avid Hotel, is a huge draw for travel baseball. 

“What do they need? They need places to stay,” said Finley. “So, they will be right here close by, and the restaurants will follow.”

“As our newest partner, avid provides not only Town Madison residents a new way to connect, relax and work, but our constantly-expanding business community yet another option to show out-of-town clients, customers, and employees everything we have to offer in Madison County,” said Madison County Commission Chairman Dale Strong.