South Huntsville selected as Main Street Alabama Community

South Huntsville has been designated a Main Street Alabama community, according to a statement Friday from the nonprofit Main Street Alabama organization.

The area of Huntsville will join a statewide effort to build stronger communities through effective downtown and neighborhood commercial district revitalization.

Main Street Alabama uses a national model with a 40-year track record of success to designate the towns and neighborhoods after a rigorous application process.

According to State Coordinator Mary Helmer, Main Street Alabama will immediately provide intensive board development, goal-setting, work-planning, market study with implementable economic development strategies, targeted technical assistance, and quarterly training related to downtown development.

“When a community is ready for Main Street, as South Huntsville is, the time-tested Four Point Approach works,” Helmer said. “It brings jobs, dollars and people back to neighborhood commercial districts.”

Helmer said the interview panel was impressed by the presentation from the South Huntsville Business Association and civic leaders that demonstrated a love of their community, a vision for what they could be, and the drive to make it happen. She said South Huntsville demonstrated strong community partnerships, an impressive organizational structure with exceptional leadership, and ability to financially support a program, which made them stand out in the field of applicants.

Developed starting in the 1950s, the era of the atomic ranch house, mid-century modern architecture reigns supreme in this community and recalls its historic connection to the nearby Redstone Arsenal (and Marshall Space Flight Center) and the golden era of space exploration,” the Main Street Alabama announcement said. “As home to numerous scientists throughout its history, this community’s residents produced scientific advancements that were the envy of the world. Over the past decade, (Huntsville) has been Alabama’s growth engine, and this local commercial district has become the preferred daytime destination for 40,000 employees at the … arsenal.

“Local residents and business owners have done their research and discovered a formula to develop connectivity between its natural resources and business assets, with greenways, river access and a natural preserve. They are ready to apply our UrbanMain Street approach, and we welcome this group of innovators, otherwise known as the South Huntsville Business Association, to our program. We know you will take your community to new heights!”

Each designated community reports its success by tracking reinvestment statistics. Main Street Alabama’s Designated communities have reported 488 net new businesses; 1,932 net new job; $282,679,772 in private investment; $74,257,229 in public improvements; and 61,201 volunteer hours in their districts collectively since June 2014.

For towns interested in becoming a designated Main Street Alabama community, application workshops will be held in January. Until then, communities interested in downtown and neighborhood commercial district revitalization can participate in Main Street Alabama’s Network.

Visit mainstreetalabama.org for information.