All the Bells and Whistles: $38.2 Million Luxury Apartment Development Planned for Balch Road

MADISON — Madison is about to see a $38.2 million, 258-unit luxury apartment development.

Florence-based Bobo Development Group plans to break ground in July on the project, which will be across Balch Road from the Huntsville Hospital Heart Center.

Construction is expected to take about 19 months and is being handled by Birmingham-based Capstone Building Corp., according to James Bobo II, chief executive officer of Bobo Development Group.

According to Bobo, the median household income for this particular area is $115,000 and those families didn’t have a lot of options when it came to high-end apartments with tech-based, future-forward, upscale amenities.

“One of the things I noticed was there was a lot of class C and class B products, and some older products that didn’t have the amenities that, number one, this area can support and, number two, that this area is looking for,” Bobo said. “That’s one of the gaps (the development) is going to be filling.”

The apartments will feature electric charging stations for cars and Dormakaba electronic entry systems for each unit, which will allow residents to enter their homes or gain access to the clubhouse by using their phone or a keycard.

“We are trying to get away from physical keys,” Bobo said.

For professionals on the go, the complex will also have a Parcel Pending electronic locker system at the clubhouse. There will be cold-storage capabilities so residents can have their groceries delivered and not have to worry about them spoiling under the unforgiving Alabama sun. Residents will simply have a QR code sent to their phone when an item arrives and all they have to do is stop by the locker and scan the code to collect their item.

Inside the apartments, residents can expect to see granite countertops, tile backsplashes, high-end floors, and tile showers.

“Huntsville is what I call a STEM (science, technology, engineering, mathematics) metro and I feel like they are not getting what they want, as far as some of these tech pieces at where they are living,” Bobo said. “So, I feel like some of the amenities that I mentioned earlier are going to fill a gap in what that particular type of demographic is looking for.”