Conceptual rendering shows Trader Joe’s market at MidCity Huntsville.

Huntsville’s latest retail/dining/entertainment complex is hoping to snare a major market player.

RCP Cos., the developers of MidCity Huntsville – the 100-acre mixed-use community on the site of the former Madison Square Mall on University Drive – has launched a Facebook campaign urging people to contact Trader Joe’s (www.traderjoes.com) to bring the store here.

Last July, Bridge Street and the Village at Providence mounted similar efforts for their locations. Rumors of the grocery store opening in Huntsville – there is one in Birmingham – have swirled for nearly 7 years.

When completed, MidCity will include a total of 350,000 square feet of specialty retail, at least 150,000 square feet of high-tech office space, a wide range of inspired dining options, a 100+ room boutique hotel and 560 amenity-rich residential units. At least 70 percent of the businesses at MidCity will be new-to-market.