Huntsville’s Rocket City legacy is based on the “right stuff” and the city’s newest entertainment/retail/dining complex is doing the “write stuff” to lure a business.

MidCity Huntsville has followed up a Facebook campaign with its own “Open Letter to Trader Joe’s”.

RCP Cos., the developers of MidCity Huntsville – the 100-acre mixed-use community on the site of the former Madison Square Mall on University Drive – posted the letter urging the food retailer to open a store here.

In fact, MidCity Huntsville even had an artist’s rendering of a Trader Joe’s at the complex.

The letter opens “Dear Captain Dan Bane & The Trader Joe’s Crew:

“You may have noticed a blitz on your website recently. That’s because the phenomenal people

of Huntsville, AL, want you to hear loud and clear how passionate we are about bringing Trader

Joe’s here.”

The letter to Trader Joe’s Chairman/CEO Dan Bane and his “crew” touts the city’s history, technology, education, rankings in national publications and lifestyle while also dropping a couple names that have joined the area, such as Jeff Bezos, Facebook and Toyota-Mazda.

It closes: “So this is an open letter to you, Captain Bane, and your outstanding Trader Joe’s Crew to set sail to Huntsville, the star of Alabama, and anchor down at MidCity. We’ll take care of the mini-lobster here.

“Over & Out,

“Your friends at MidCity Huntsville”

So, with or without Trader Joe’s, when completed, MidCity will include a total of 350,000 square feet of specialty retail, at least 150,000 square feet of high-tech office space, a wide range of inspired dining options, a 100+ room boutique hotel and 560 amenity-rich residential units. At least 70 percent of the businesses at MidCity will be new-to-market.