Huntsville’s growth continues to draw companies from out-of-state, hoping to latch onto the good fortune here.

Charlotte, N.C.-based Bad Daddy’s Burger Bar is opening its first Alabama eatery in the Rocket City. The restaurant will be in Times Plaza, the work-retail-dining development on South Memorial Parkway.

“We chose Times Plaza as our first Alabama location because of the growth the city is experiencing and the location’s visibility from the adjacent (Memorial Parkway),” said Bad Daddy’s CEO Boyd Hoback. “The area includes major upscale retailers and offers synergy among businesses.

“Its heavy traffic will allow us to cater to lunchtime business crowds, family dinners, and be a great place to grab a drink after work.”

Bad Daddy’s is a scratch kitchen serving premium angus burgers and quintessential American fare. The 4,107-square-foot restaurant is slated to open in the fall.

“Simply put, Bad Daddy’s elevates the standard beer and burger to a whole new level,” said Amy Nedwell, director of marketing for Bad Daddy’s. “We are a high-intensity scratch kitchen serving chef-driven menu options made to customer specifications. Best of all, we have something for everyone because we go beyond beef.

“Our appetizers, salads and veggie burgers have won us much praise, and we make sure Bad Daddy’s has something to satisfy everyone’s taste buds.”

In an effort to be an inclusive destination, the eatery serves an expansive menu that includes much more than its award-winning, premium burgers and fries. Guests can also enjoy bison, tuna, turkey, chicken, and a vegetarian black bean burger.

“By far, our most popular menu item is the Create-Your-Own burger or salad option,” said Nedwell. “We have more than 60 options that patrons can pick and choose to create the perfect burger or salad, in addition to our signature selections on the menu. Actually, the team has calculated well over a million options with the different ingredients we have.”

Local beers will be available on tap at the Times Plaza location, as well as a signature cocktail menu. There’s even a selection of adult milkshakes and a Happy Hour menu that’s available daily. Kids are also welcome to treat themselves thanks to a children’s menu featuring sliders, hot dogs, grilled cheese, tenders and more.

“Bad Daddy’s is an iconic brand that already has a dedicated following in several states,” said Anusha Davis, Crunkleton Commercial Real Estate leasing agent. “They have been searching for a way to enter the Alabama market, and we are thrilled they chose Huntsville as their introduction.

“We have a community that readily embraces new concepts and our city’s growth is attracting more well-known brands to join developments like Times Plaza.”

Visit baddaddysburgerbar.com