New MidCity Theater to Have Largest Screen in Alabama

There are big things going on in Huntsville’s MidCity District.

And the latest is a story right out of Hollywood.

Well, maybe not right out of Hollywood, but it is all about movies.

Touchstar Cinemas has announced plans for a flagship location at MidCity.

A new 50,000 square-foot movie theater will feature the largest screen in Alabama as part of its state-of-the-art premium experience featuring 14 wall-to-wall screens, 4k laser projection with 3D viewing, as well as Dolby Atmos and DTX immersive sound.

Touchstar currently operates the Touchstar Cinemas Madison Square facility that was originally an outparcel to the former Madison Square Mall. That theater will remain open while the new Touchstar Luxury Cinemas MidCity is being built. The closing of the current movie theater will be planned simultaneously with the opening of the new location.

Touchstar Cinemas MidCity will feature in-theater dining and VIP Suites with a private lounge and full-service bar. The seating in the 21+ VIP Suites will consist of movie pods – pairs of luxurious heated reclining seats with a privacy enclosure and push button call service. The VIP Suites will be available for private or corporate events.

“We will still have traditional concessions, an expanded dining menu, and the food delivery service that we currently provide at Madison Square,” said Karishma Dattani, CEO of Touchstar Cinemas. “Established in 2001, Touchstar Cinemas was the first to bring recliners to Alabama, and the comfort of these well-known fully reclining large seats and spacious daybeds will continue in the new theater.

“We are proud to bring the first theater of this caliber to the Huntsville and Madison communities, This opportunity allows us to expand our local presence and continue to be part of the revitalization and growth of North Alabama.”

Located adjacent to the hotels and entertainment core at the terminus of MidCity Drive, the theater plans to open by summer 2021. 

“Touchstar complements the culture-forward entertainment destination we are developing at MidCity,” said Max Grelier, co-founder of RCP Companies, the developer of MidCity District, “The new Touchstar theater will offer visitors and residents an elevated cinematic option that fits well with our commitment to create great experiences in every aspect of MidCity.”

Once complete, MidCity will include 350,000 square feet of retail, dining, and entertainment space; approximately 400,000 square feet of high-tech office space; 1,400 residential units; and approximately 650 hotel rooms.