GAP Home Modern American

Gap and Walmart Partner to Introduce Gap Home Collection

A pair of iconic brands have come together to bring affordable home products to customers.

Gap Home LogoGap and Walmart have announced a strategic partnership to introduce Gap Home, a new brand of home essentials available exclusively at Walmart.

Walmart Spark Logo 1According to a news release, the Gap Home launch collection is available June 24 exclusively on Walmart.com. It will feature more than 400 home décor, tabletop, bedding and bath items for spaces from college dorms to forever homes. Seasonal and special collections will drop throughout the year and will be developed in partnership with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive retailer to debut its home brand. A hallmark of American fashion, Gap is the ideal partner to bring its timeless, signature style into the modern home to help customers design and decorate beautiful living spaces,” said Anthony Soohoo, executive vice president, Home, Walmart. “Over the past few years, we’ve focused on expanding our home assortment to bring high-quality, stylish home goods and decor to our customers at an unbelievable value.

“Gap Home is the latest example of how we’ll deliver on that mission.”

Gap Home embodies a modern American style that bridges the gaps among individuals, generations and cultures. The launch collection features quality materials such as denim and chambray with unique finishes at affordable prices, the release said. The Gap Home collection includes items made with organic cotton and recycled materials.

“Walmart is a global leader in the home space with extensive digital reach and distribution, and this partnership enables Gap to introduce a new category in a smart, scalable way,” said Mark Breitbard, president and CEO of Gap brand. “Gap Home at Walmart opens a new door for Gap as a lifestyle brand delivering timeless American style in all new ways.

“We are excited for this growth opportunity, enabling even more customers to fall in love with Gap.”