Two TVA managers have been named regional vice presidents to help lead TVA’s new approach to building strong partnerships as it serves the people of the Tennessee Valley, the agency announced Thursday.

Jared Mitchem has been named Regional Vice President for TVA’s South region, which encompasses TVA’s service area in North Alabama. Carol Eimers has been named Regional Vice President for TVA’s East region, covering East Tennessee and TVA’s service area in North Carolina, Georgia and Virginia.

“One of TVA’s long-term strategic priorities is strengthening the powerful partnerships that are critical to helping our region grow,” said Dan Pratt, senior vice president of Regional Relations. “The regional model is based on our long-term vision to build on our relationships with local power companies, our directly served customers, state and local government officials, and community groups so that we play a more active role in local communities.”

Mitchem has broad experience across TVA, including leadership roles in Economic Development and Pricing & Contracts and most recently in the Office of General Counsel. A native of Alabama, Mitchem holds a J.D. from University of Alabama School of Law and a B.S. from the University of South Alabama.

“I will be focused on making sure the people of Alabama get maximum benefit from the Valley Public Power Model. Low-cost, reliable, cleaner electricity powers the region, but the TVA model provides unique value that enriches the region in so many other ways,” said Mitchem. “It’s good to be coming home in a role that will truly engage with my community.”

Mitchem will transition into the role in mid-July and will be based in TVA’s Huntsville office.

Eimers has more than 20 years with TVA in roles spanning from government and community relations to power operations. She will be based in Chattanooga.

These veteran TVA employees join Mark Yates of Memphis in filling three of TVA’s four new regional leadership roles. Yates was named in January as Regional Vice President for the West Region, which encompasses TVA’s service territory in West Tennessee and Mississippi. The remaining area, the North Region, encompasses TVA’s service area in northern Middle Tennessee and Kentucky; a vice president for that region has not been named.