Bridge Street Town Centre is set to enhance its collection of brands with the arrival of Warby Parker, a popular direct-to-consumer lifestyle brand.

The new store, occupying a 1,587-square-foot space next to The Cheesecake Factory, is scheduled to open its doors on September 14. This addition will bring Bridge Street’s number of retail stores to well north of 50.

“We’re excited to introduce Warby Parker to Bridge Street Town Centre,” said Haley Lowery, Marketing Director for the Bridge Street. “Warby Parker’s fashion-forward eyewear and commitment to exceptional customer service make it an ideal fit for our lineup of premier retailers. We’re confident that Huntsville shoppers will appreciate the wide selection of eyewear options the store has to offer.”

Warby Parker provides a comprehensive range of eye care services, including eye exams, telehealth consultations, and a variety of designer-quality eyeglasses and sunglasses, such as their latest Fall 2024 collection.

Customers will also find contact lenses, including Warby Parker’s own Scout brand and other leading third-party options, as well as a selection of accessories. This new store, Warby Parker’s third in Alabama, will make it more convenient for customers in Huntsville and Northern Alabama to access high-quality eye care.

The location will also showcase custom artwork by Huntsville-raised artist Laci Jones, adding a local touch to the shopping experience.