The North Alabama International Trade Association (NAITA) introduced its refreshed brand identity, updated website, and new promotional video during the 2025 Space & Missile Defense Symposium in Huntsville, Alabama.

Representatives from the NAITA team and board members, alongside government officials, Huntsville/Madison County Chamber representatives, C3 Labs, and representatives from the Office of the Consulate General of Canada, marked this important milestone and highlighted NAITA’s renewed commitment to innovation, international collaboration, and economic growth.

“This launch introduces a refreshed visual identity and an enhanced communications platform that reflects NAITA’s continued commitment to empowering businesses in North Alabama to thrive in the global marketplace and a renewed commitment to our partners in the North American market,” said Daryl Davis, NAITA President.

NAITA worked with C3 Labs, a strategic creative agency with offices in Alabama and Ontario, on the project from early concept development through implementation. The agency developed creative communications designed to position the organization for future growth while maintaining elements of its established identity.

The new identity has rolled out across all digital platforms, communications, and member materials.