When Melissa Chavez cut the ribbon at Thursday’s celebration of the five-year anniversary of MAC Global Promotions, it wasn’t necessarily about the past but more about the future.

The event at the company’s office at 2204 Whitesburg Drive launched MAC Growth Partners, the company’s strategic advisory division.

“This isn’t about the last five years,” said Chavez, MAC Global’s owner and founder. “MAC Growth Partners is a natural evolution of the work we’ve been doing for years.”

MAC Growth Partners is a strategic advisory and leadership development firm designed for established business owners, executives, and decision-makers navigating growth, complexity, and high-stakes decisions.

“Business is built on relationships,” Chavez said. “I have an amazing team that does things with integrity.”

Among those at the ribbon-cutting were representatives from the Huntsville/Madison County Chamber and the Madison Chamber of Commerce.

“This shows you have a passion for what you do,” Richard Bigoney of the Huntsville Madison County Chamber said of Chavez’s 25 years experience. “You definitely give back to the community.”

The core offerings of MAC Growth Partners include:

Private Strategy Intensives – High-impact advisory sessions providing clarity, prioritization, and confident next steps for leaders facing complex decisions.
Build to Scale – a structured business growth program designed for small businesses to simplify operations, get clear on strategy, and scale using the Bailor Method framework. Built on a proven system for scaling businesses and the people leading them.
Fractional CMO & Strategic Advisory – Ongoing executive-level marketing and growth strategy support.
Leadership & Strategic Speaking Engagements – Insight-driven sessions focused on clarity, focus, and decision-making for organizations and leadership teams.

Each engagement is grounded in a clear principle: Better decisions create better outcomes.

“We have one simple goal – helping the people behind their brands,” Chavez said. “This next chapter reflects how we believe businesses actually grow.

“Not through more activity, but through clarity, focus, and disciplined execution.”