MADISON — When the Rocket City Trash Pandas announced their team name, several hundred people packed a local microbrewery.

When the team held a logo unveiling with fireworks and a band, Madison’s Dublin Park was jammed.

So, why should it surprise anyone that the team – which will not play a game for another 11 months – is setting all sorts of records?

What kind of records? Sales of merchandise.

Shirts, caps, hoodies, sweatshirts bearing one or all of the team’s logos have been seen and photographed around the world.

The team shattered Minor League Baseball records for online and overall merchandise sales and now are about to hit another milestone: $1 million in sales. The Trash Pandas have a store in Bridge Street Town Centre, next to the Apple store, and also sell online at trashpandasbaseball.com.

“I don’t know of any team that has sold $1 million of merchandise 10 months before the first pitch,” Ralph Nelson, the team’s CEO and managing partner, said Tuesday.

Nelson and the team had another big league move Tuesday when they announced that Josh Caray would be the team’s play-by-play broadcaster.

Yes, Caray. As in Chip, Skip and, of course, Harry.

“He has got a lineage radio announcers dream of,” said Nelson. “He’s as talented as I have heard …”

So, what’s next?

Well, the Trash Pandas’ next big play will be in June when they unveil the team uniforms in a big ceremony in Big Spring Park.