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Rocket City Trash Pandas Announce Single-Game Ticket Sales Date

MADISON — The Rocket City Trash Pandas have announced that individual game tickets – including Opening Night – will go on sale to the general public March 14 and March 15 at the Toyota Field box office only. Online sales of single game tickets will be offered beginning March 16.

Grand Opening Weekend for the ticket office and The Junkyard Team Store will take place from 9 a.m. to 6 p.m. March 14; and, noon to 6 p.m. March 15. The opening of The Junkyard will offer numerous Inaugural Season merchandise items for the first time.

“We can now answer the number one question Trash Pandas fans have asked for more than a year: ‘When do single-game tickets go on sale?’,” said President and CEO, Ralph Nelson, “We appreciate the patience, enthusiasm and support our fanbase has shown throughout this journey and we are excited that this day is finally upon us.

“Like all Trash Pandas events leading to Opening Day, this will be a party – all weekend long.”

Aside from the chance to purchase tickets, the weekend will feature live music, family entertainment, and allow fans to experience Toyota Field for the first time. Ticket purchasers will have the opportunity to sit in their seats, as the concourse level will be open to the public.
Ticket prices are: Box seats: $16 in advance; $18 day of game; Reserved seats: $14 in advance, $16 day of game; General admission (standing room, Budweiser Berm and Inline Electric Rock Porch): – $8; Standing room with SportsMED Stadium Club access: $25. Children 2 and under are admitted free.

Ticket purchases are limited to 12 per game for each customer. For those desiring to purchase more than 12 seats for a game, they should contact the Trash Pandas Group Sales Department at (256) 325-1549.

Season tickets, 23- game Mini-Plans and group outings are on sale now. Call (256) 325-1546 to order; or, visit www.trashpandasbaseball.com.

The Toyota Field Opening Day is April 15 against the Mississippi Braves at 6:35 pm.

Trash Pandas Manager Brings Big-game, Championship Experience to First-year Club

MADISON — Jay Bell knows something about big moments in a baseball playing and coaching career spanning more than two decades, none more so than when he scored the winning run in Game 7 of the 2001 World Series as the Arizona Diamondbacks rallied to defeat the New York Yankees.

Jay Bell is the first manager of the Rocket City Trash Pandas (Photo/Rocket City Trash Pandas)

Over an 18-season Major League career, he won a Gold Glove, Silver Slugger and was twice an All-Star.

In three seasons as a manager in the Yankees minor league system, his teams made the playoffs each season including in 2019 when the Triple-A Scranton/Wilkes Barre RailRiders won the International League Northern Division.

He’s seen the other side of the sport as well.

He was at shortstop for Pittsburgh when Francisco Cabrera rolled a grounder just past a diving Bell to score Sid Bream from second base to lift Atlanta past the Pirates in a Game 7 win that clinched the National League pennant in a moment that lives in Braves’ lore.

Now comes his newest challenge: leading the Rocket City Trash Pandas into their first season as a member of the Los Angeles Angels’ Double-A affiliate in the Southern League.

“It is a thrill to be part of this inaugural season,’’ Bell said during an introductory press conference at Toyota Field, which is expected to open for the team’s first homestand beginning April 15 against the Mississipi Braves.

“To grow up in Pensacola, to have the opportunity to come to the Southern League and be a part of a brand new franchise, a state-of-the-art field, to be associated with Rocket City — Madison and the Greater Huntsville area — is tremendous.’’

Growing up in the Florida Panhandle, Bell said being back in the South and Alabama “feels like home.’’

He drove around the area in a rental car prior to the press conference and came away “really impressed with what is going on in this city. To be part of baseball coming back to this area is something special.’’

Bell is reuniting with Trash Pandas President and CEO Ralph Nelson. Nelson was working in the front office of the Arizona Diamondbacks when the club launched in 1998. Bell was a member of the team’s original roster.

“When I was a young baseball executive I worked for a guy named Al Rosen,’’ Nelson said. “He told me a little trick, which was to go down to the clubhouse and see who were the first players that showed up. He said ‘Ralph, those will be your managers.’

“In San Francisco, those guys were Dusty Baker, Doug Melvyn and Matt Williams. I went to Arizona and the first guys in every night were Craig Counsell, Matt Williams and Jay Bell. I knew Jay Bell would be a manager. I just didn’t know how fortunate we’d be to have him as ours.’’

Josh Caray, the Trash Pandas radio voice, echoed a theme the club has repeated since arriving.

“We are Double-A in name but a major league operation,’’ he said. “One of the things the Los Angeles Angels have done for us is they have provided us with a big-league manager.’’

Bell’s coaching staff will include Tim Norton (pitching), Matt Spring (hitting), Derek Florko (defense), Matt Morrell (trainer), and Jon Hill (strength and conditioning).

Bell and wife Laura have a daughter, two sons and two grandchildren. Sons Brantley and Brock play professionally for the Reds and Red Sox, respectively.

The Trash Pandas open the season April 9 with a five-game series at the Birmingham Barons and make their Toyota Field debut April 15 against the Mississippi Braves.

Rocket City Trash Pandas Pass $2M Mark in Merchandise Sales

MADISON — The Rocket City Trash Pandas today announced the team surpassed the $2 million mark in merchandise sales Friday – in just more than 13 months of operating.

The team began selling official licensed merchandise in October 2018 following their logo reveal event at Dublin Park in Madison. Since then, the Trash Pandas have sold merchandise in the Trash Pandas Emporium at Bridge Street Town Centre in Huntsville.

The team’s original store proved too small to handle the crowds, so the Trash Pandas moved into double the space in their current location, at the foot of the bridge June 29.

Through Dec. 22, the organization sold $2,031,660.25 in licensed Trash Pandas
merchandise, including $492,157.14 in online sales and $1,5439,503.11 at the Bridge Street location.

“This surpasses even our wildest expectations,” said Trash Pandas President and CEO Ralph
Nelson. “We are grateful to our fans throughout North Alabama and the entire Tennessee Valley,
as well as those around the world, for support that is simply unprecedented in Minor League Baseball. As I’ve said repeatedly, I do not believe any fan base has ever embraced a new team
like ours has.

“We are truly humbled by this … and it is only the beginning.”

The Emporium at Bridge Street is the only location in North Alabama to purchase official Trash
Pandas merchandise, season tickets and mini-plans. Merchandise is also available in the online
store: https://trashpandas.milbstore.com/.

The Trash Pandas make their Toyota Field debut April 15, 2020 against the Mississippi Braves.

Rocket City Trash Pandas Offer 23-game Ticket Plans

MADISON — By popular demand, the Rocket City Trash Pandas have announced the sale of partial-season ticket mini-plans for 2020.

“As our fanbase knows, the Trash Pandas have been overwhelmed by sales of full season tickets, far beyond what we had anticipated; with more than 1,600 sold, there are fewer than 200 remaining,” said team President and CEO Ralph Nelson. “We are also well aware many of our fans can’t commit to attend 70 home games.

“Our fans constantly ask about partial-season ticket plans. We’ve heard them, and in response to those requests, we are offering three varied 23-game mini-plans.”

Each mini-plan consists of 23 home games, but none include Opening Day. Only full-season ticket holders are guaranteed a seat for Opening Day.

The mini-plans are for box seats only, and include these benefits:

  • Just a single-year commitment
  • 10 percent discount at the Trash Pandas Junkyard and Emporium team stores
  • 20 percent off parking

“These mini-plans make the perfect Christmas gift for all the baseball fans in your family,” Nelson said.

The three mini-plans are named Mercury, Gemini and Apollo and each has its own specialty. Specific dates for each plan are available on the team’s website www.TrashPandasBaseball.com.

The Mercury Plan is the All-American plan, including Memorial Day and the big 3rd of July game and spectacular fireworks show.

The Gemini Plan is perfect for families with 5 Sunday games and 4 Saturday games, as well as the final home game of the season.

The Apollo Plan is a weekend special with the most weekend games of the three plans. It also includes the second home game of the season.

Each mini-plan is priced at $345 per seat. All three plans are available for sale at the Trash Pandas Emporium at Bridge Street Town Centre, also by calling 256-325-1403, fans can email seasontickets@trashpandasbaseball.com or visit www.TrashPandasBaseball.com.

Trash Pandas Stadium to be Named Toyota Field

MADISON — They have a name, they have a logo, they have a home.

And, now, the Rocket City Trash Pandas have a name for their home.

Toyota Field.

In a press conference today, Ballcorps, the owner of the baseball team; the City of Madison; and Toyota Motor Manufacturing of Alabama announced an agreement for the naming rights to the club’s new $46 million stadium and multi-use venue, now officially called Toyota Field.

“The Rocket City Trash Pandas are thrilled to be a member of this partnership and the myriad of benefits it will bring to the ball club, Toyota, the City of Madison and the entire North Alabama community,” said Trash Pandas President and CEO Ralph Nelson. “Discussions began more than two years ago, well before stadium plans were finalized, and today’s announcement reflects Toyota’s commitment to our region and the unwavering support they have shown the Trash Pandas since day one.

“I believe this community deserves a major league operation with our minor league team, and this significant partnership with Toyota, a company representing excellence and superior quality on a global scale, demonstrates exactly that.”

The Toyota brand will be prominent throughout the stadium, including the Toyota Outfield Experience, to be located beyond the centerfield fence. Fans will see advanced engines from the Huntsville plant, interact with digital displays, learn what it’s like to work at Toyota, and how to apply for jobs at the Huntsville plant, which currently builds engines for the popular Toyota Camry, RAV4, Corolla, Highlander, Tacoma, Tundra and Sequoia.

“North Alabama is a great place to live, work and play,” said David Finch, president of TMMAL. “Toyota Field is the new centerpiece for the region, promoting economic development, job creation and quality of life. The Toyota Outfield Experience will showcase our world-class engine manufacturing plant and   create a touchpoint to connect job seekers to the 400 upcoming available job opportunities at TMMAL. We see this contact with the community as an important step in securing our workforce of the future.”

Revenue from the naming rights will be divided evenly between the City of Madison and the Trash Pandas.

“Toyota continues to be an amazing community partner and we are beyond excited to call the ball park Toyota Field,” said Madison Mayor Paul Finley. “We are extremely appreciative of BallCorps’ diligence in securing such a quality organization.”

Toyota began its Alabama operation in 2003, and its impact continues to be felt throughout the region. The plant’s most recent expansion announcement will increase employment to 1,800 with an investment of $1.2 billion and annual production capacity of 900,000 engines. This solidifies the facility as one of Toyota’s largest engine producers globally.

“To see the project come to life has been amazing and the energy from the community is contagious,” said Finch. “We can’t wait to say, ‘play ball’ at Toyota Field.”

Trash Pandas Name Fahrmann VP/GM

Veteran baseball executive Garrett Fahrmann has been named Vice President and General Manager of the Rocket City Trash Pandas, CEO Ralph Nelson announced Thursday.

The Trash Pandas, which begin Southern League play in April 2020, announced several other key front office appointments, including Chuck Domino as Special Advisor to the CEO, and Elaine Ballew as Vice President and Chief Revenue Officer.

Fahrmann, who joined the Trash Pandas in June as Vice President of Ballpark and Baseball Operations, assumes the GM title immediately and reports directly to Nelson. His baseball career includes Director of Operations for the Lehigh Valley IronPigs and Senior Vice President of Operations for the Fresno Grizzlies. The IronPigs are the Triple-A affiliate of the Philadelphia Phillies and the Grizzlies were the Triple-A affiliate of the San Francisco Giants when Garrett was there.

He earned a master’s degree in sports management from Slippery Rock University and a bachelor’s in business management from Concord University.

“Garrett comes to North Alabama with a solid baseball management background from two of the marquee Triple-A organizations in our industry,” Nelson said. “He adds strength to our executive team as we continue to assemble an extraordinary front office. With Garrett, Elaine, Chuck and David Bier, our staff will have unparalleled leadership that will deliver North Alabama an unparalleled baseball experience.”

Domino, Chief Executive of the Double-A Richmond Flying Squirrels, is a 37-year veteran of the baseball business. President of Domino Management and Consulting, Chuck is a consultant for eight Minor League Baseball teams and has worked with the Trash Pandas since their inception.

Nelson also announced Elaine Ballew has been named the club’s Vice President and Chief Revenue Officer and David Bier has been promoted to Senior Vice President and Chief Operating Officer.

“Elaine brings an incredible business and financial background, along with astonishing energy to our organization,” Nelson said. “There are few professionals more respected in the North Alabama business community than Elaine Ballew. With her unmatched community connections and impeccable reputation, we are beyond excited to have her on board.”

Ballew started with the Trash Pandas July 1, and her first order of business has been to finalize corporate partnerships for the team and their new stadium. Elaine was most recently State Director of Corporate Partnerships for the Alabama Media Group/This Is Alabama. She is also former Executive Director of the Madison Chamber of Commerce.

“The introduction of the Trash Pandas is one of the most exciting things to have happened in the Huntsville-Madison area in quite some time,” Ballew said. “I am very excited to join this special team of professionals and, especially, to introduce so many of the corporate connections I’ve made throughout the years to the amazing things the Trash Pandas are doing for our region.”

Bier joined the Trash Pandas in January as Senior Vice President, Operations. His responsibilities include oversight of all business operations for the Trash Pandas organization and the new stadium in Town Madison. He is the former Vice President of Operations and Operating Partner for Monaco Entertainment, LLC.

Other personnel moves announced by the Trash Pandas include: Gayle Milam, Director, Stadium Events. Previously served 26 years as Event and Volunteer Coordinator for the City of Madison; Mojo Jones, Director of Game Entertainment. Will also remain as morning host of the “Mojo Radio Show” on Cumulus Broadcasting’s WZYP in Huntsville; Ricky Fernandez, Manager, Game Entertainment. Will also remain as morning show producer on Cumulus Broadcasting’s WZYP in Huntsville; Nate Leaser, Manager, Box Office Operations. Previously worked for Tickets.com as on- site field technician for the San Diego Padres; Mareca Watson, Director, Customer Experience. Previously worked for Forty-2 Property Management where she was a corporate trainer and oversaw investor relations;

Corey Ausderau, Senior Account Executive. Previously Director of Group Sales for the Birmingham Barons; Charlie Weaver, Groundskeeper. Previously groundskeeper for the Hoover Met Stadium; Brennan Patrick, Account Executive. Previously an intern for the Nashville Sounds; Bud McLaughlin, Manager, Public Relations. Currently Editor of the Huntsville Business Journal. Previous Sports Information Director at Alabama A&M University; Elizabeth Cornett, Manager, Online Store and Merchandise Operations. Previously worked part-time for BallCorps, beginning when Trash Pandas merchandise was introduced Oct. 27; Ivory Snow, Manager Retail Stores. Previously served 20 years in retail operations in the Huntsville area including positions at Belk and Michael Kors.

Trash Pandas, SportsMed, Crestwood Announce Long-Term Partnership

 

MADISON – The Rocket City Trash Pandas, SportsMED Orthopedic and Spine Center, and Crestwood Medical Center have announced a multi-year corporate partnership, which will include naming rights to the Stadium Club in the Trash Pandas’ new ballpark in Madison.

It was also announced that orthopedic surgeon Dr. Troy Layton has been named by the Los Angeles Angels to be the Trash Pandas’ team physician. The Trash Pandas are the Double-A affiliate of the Angels.

“SportsMED has long been associated with athletics in this area – from high school to college, and the pro level,” said Ralph Nelson, CEO of the Trash Pandas. “We welcome the experienced staffs at Crestwood and SportsMED, and are thrilled to have Dr. Layton – who also served the Huntsville Stars – as the Trash Pandas’ team physician.

“With the outstanding facilities at Crestwood Medical Center, combined with Dr. Layton’s amazing experience, the Trash Pandas’ players will be in excellent hands. We are excited and gratified to be partners with SportsMED and Crestwood.”

“Crestwood is proud to continue our support of the North Alabama community by partnering with the Rocket City Trash Pandas as its hospital provider,” said Crestwood Medical Center CEO Dr. Pam Hudson. “Baseball is back in our area for families to enjoy and we are honored to be a part of this exciting community asset.”

The Crestwood and SportsMED brands and logos will also be prominently featured throughout the ballpark. The club on the suite level will be named the SportsMED Stadium Club.

“We are excited and honored to be a part of this organization,” said SportsMED CEO Blake Bentley. “We visited the stadium this week and it is unbelievable; everything is first class. We’ve had a long relationship with baseball in the region and we’re glad it’s back in the Rocket City.”

The Trash Pandas will open their inaugural season next year with their home debut set for April 15 at 6:35 p.m. against the Mississippi Braves at the new ballpark in Town Madison.

Trash Pandas Release Inaugural Season Schedule

MADISON – The cry of “Play ball!” will return to the area April 15 when the Rocket City Trash Pandas make their debut.

The Trash Pandas will host the Mississippi Braves in a five-game series April 15-19 to open their 70-game home schedule.

They will open their inaugural season April 9 at the Birmingham Barons.

“After so many fantastic events leading to actual baseball – from the naming contest, the logo and uniform reveals, season ticket holder parties, and the great days bonding with fans in our store – it is amazing to think we’ll be playing ball in just over eight months,” said Trash Pandas CEO Ralph Nelson. “I’ve said it repeatedly: no community has ever embraced a team like North Alabama has the Trash Pandas.

“We cannot wait to show our fans what we have planned for them at the ballpark.”

Nelson said the first pitch will be 6:35 p.m.

The regular season Southern League schedule will include Midweek Businessperson/Student Specials on April 29 and July 14 at 12:05 p.m.; a Memorial Day Salute to the Military on May 24; and an Independence Day Fireworks Extravaganza on July 3.

Game times are 6:35 p.m. Monday through Thursday; 7:05 p.m. for Friday games; and 6:05 p.m. for Saturday games. Sunday games in April-June start at 2:05 p.m. and, to help avoid the summer heat, the first pitch for Sunday games in July and August is 5:05 p.m.

The Trash Pandas will be in the Southern League North Division, joining the Barons, Jackson Generals, Chattanooga Lookouts and Tennessee Smokies.

The team will announce a full promotional schedule early next year; it will include fireworks shows and giveaways on every homestand.

Uniforms to include “Inaugural Mission” patch and “Inaugural Season” logo

The Inaugural Mission patch will be worn on all player uniforms throughout 2020, as well as authentic jerseys purchased by the public.

Both logos will be featured on merchandise and other ballpark items sold throughout the 2020 season.

 

 

Below is the Trash Pandas 2020 home schedule (game times are subject to change):

April 15 – 6:35 p.m. vs Mississippi; April 16 – 6:35 p.m. vs Mississippi; April 17 – 7:05 p.m. vs. Mississippi; April 18 – 6:05 p.m. vs. Mississippi; April 19 – 2:05 p.m. vs. Mississippi. April 25 – 6:05 p.m. vs. Montgomery; April 26 – 2:05 p.m. vs. Montgomery; April 27 – 6:35 p.m. vs. Montgomery; April 28 – 6:35 p.m. vs. Montgomery; April 29 – 12:05 p.m. vs. Montgomery.

May 6 – 6:35 p.m. vs. Pensacola; May 7 – 6:35 p.m. vs. Pensacola; May 8 – 7:05 p.m. vs. Pensacola; May 9 – 6:05 p.m. vs. Pensacola; May 10 – 2:05 p.m. vs. Pensacola. May 16 – 6:05 p.m. vs. Chattanooga; May 17 – 2:05 p.m. vs. Chattanooga; May 18 – 6:35 p.m. vs. Chattanooga; May 19 – 6:35 p.m. vs. Chattanooga; May 20 – 6:35 p.m. vs. Chattanooga; May 21 – 6:35 p.m. vs. Biloxi; May 22 – 7:05 p.m. vs. Biloxi; May 23 – 6:05 p.m. vs. Biloxi; May 24 – 6:05 p.m. vs. Biloxi; May 25 – 12:05 p.m. vs. Biloxi.

June 1 – 6:35 p.m. vs. Tennessee; June 2 – 6:35 p.m. vs. Tennessee; June 3 – 6:35 p.m. vs. Tennessee; June 4 – 6:35 p.m. vs. Tennessee; June 5 – 7:05 p.m. vs. Tennessee. June 17 – 6:35 p.m. vs. Jackson; June 18 – 6:35 p.m. vs. Jackson; June 19 – 7:05 p.m. vs. Jackson; June 20 – 6:05 p.m. vs. Jackson; June 21 – 2:05 p.m. vs. Jackson.

June 22-24 All-Star Break

June 30 – 6:35 p.m. vs. Birmingham; July 1 – 6:35 p.m. vs. Birmingham; July 2 – 6:35 p.m. vs. Birmingham; July 3 – 7:05 p.m. vs. Birmingham. July 10 – 7:05 p.m. vs. Jackson; July 11 – 6:05 p.m. vs. Jackson; July 12– 5:05 p.m. vs. Jackson; July 13 – 6:35 p.m. vs. Jackson; July 14 – 12:05 p.m. vs. Jackson. July 21 – 6:35 p.m. vs. Tennessee; July 22 – 6:35 p.m. vs. Tennessee; July 23 – 6:35 p.m. vs. Tennessee; July 24 – 7:05 p.m. vs. Tennessee; July 25 – 6:05 p.m. vs. Tennessee; July 26 – 5:05 p.m. vs. Tennessee.

Aug. 6 – 6:35 p.m. vs. Birmingham; Aug. 7 – 7:05 p.m. vs. Birmingham; Aug. 8 – 6:05 p.m. vs. Birmingham; Aug. 9 – 5:05 p.m. vs. Birmingham; Aug. 10 – 6:35 p.m. vs. Birmingham; Aug. 11 – Off Day; Aug. 12 – 6:35 p.m. vs. Jacksonville; Aug. 13 – 6:35 p.m. vs. Jacksonville; Aug. 14 – 7:05 p.m. vs. Jacksonville; Aug. 15 – 6:05 p.m. vs. Jacksonville; Aug. 16 – 5:05 p.m. vs. Jacksonville; Aug. 23 – 5:05 p.m. vs. Pensacola; Aug. 24 – 6:35 p.m. vs. Pensacola; Aug. 25 – 6:35 p.m. vs. Pensacola; Aug. 26 – 6:35 p.m. vs. Pensacola; Aug. 27 – 6:35 p.m. vs. Pensacola.

Sept. 3 – 6:35 p.m. vs. Chattanooga; Sept. 4 – 7:05 p.m. vs. Chattanooga; Sept. 5 – 6:05 p.m. vs. Chattanooga; Sept. 6 – 2:05 p.m. vs. Chattanooga; Sept. 7 – 12:05 p.m. vs. Chattanooga.

For season ticket and other information, visit trashpandasbaseball.com.

 

Trash Pandas Announce Retail Store Relocation, Expansion

MADISON — The Rocket City Trash Pandas are on the move.

The minor league baseball team that begins play next season is relocating its retail store at Bridge Street Town Centre, effective July 29. The Trash Pandas Emporium will be adjacent to the bridge in the former Michael Kors store, next to Moe’s Southwest Grill.

In the wake of substantial growth and record-breaking merchandise sales, the relocation provides double the amount of square footage, team CEO Ralph Nelson said.

The Trash Pandas Emporium will open in the former Michael Kors store July 29 with a Grand Re-Opening Celebration.

“The Trash Pandas Emporium has achieved more than $1.25 million in sales since opening at Bridge Street last November,” Nelson said. “If we hear one constant comment, it has been that the store is always crowded.

“The new location should ease that problem in plenty of time for back-to-school shopping and the holiday season.”

The team will hold a day-long Grand Re-Opening Celebration on July 29 from 10 a.m. to 9 p.m. with music, temporary Trash Pandas tattoos for children, merchandise giveaways, and more.

The first 300 people to attend the celebration will receive an official Rocket City Trash Pandas lanyard. Door prizes of Trash Pandas merchandise will be awarded every two hours.

Also, a limited number of Trash Pandas Authentic Jersey Experience packages will be available in the store at a special celebration discount price. The Experience offers fans the opportunity to purchase authentic inaugural season jerseys cut from the same cloth as team uniforms. The package includes a personalized jersey, a locker for the day in the Trash Pandas team locker room, the opportunity to take batting practice on the field, and a post-game meal for participants and two guests in the Stadium Club.

Official licensed merchandise is also available at trashpandasbaseball.com.

The Rocket City Trash Pandas is the Double-A Minor League Baseball affiliate of the Los Angeles Angels. Opening Day is set for April 15, 2020 at the Trash Pandas Stadium at Town Madison.

Trash Pandas to Reveal Jerseys, Offer an Experience for Fans

MADISON — When it comes to baseball, particularly the Rocket City Trash Pandas, Ralph Nelson believes in going big.

In fact, there’s nothing minor about the baseball team that set all sorts of Minor League Baseball merchandise records and recently passed the $1 million mark in sales.

And the Trash Pandas don’t even play until next April.

In the meantime, the team will unveil its five – yes, five – inaugural season uniforms and offer fans the chance to take the field in official, personalized jerseys.

The uniform reveal will be Thursday night in a big bash at Big Spring Park in downtown Huntsville. It all starts at 6 p.m. and local television personalities will model the full official uniforms, including the Salute to Military Sunday/Holiday uniform, modeled by Redstone Arsenal Garrison Command Sgt. Maj. Billy Counts.

“We are going to tip our hats to the military every Sunday,” said Nelson, the team’s CEO and managing partner. “If we have games on Memorial Day or the Fourth of July, we’ll wear them then, too.”

Replica jerseys will go on sale Friday at 10 a.m. at the Trash Pandas Emporium in the Bridge Street Town Centre, next to the Apple Store.

Also in Thursday’s lineup are food trucks, music, “bouncy houses,” T-shirt giveaways …  and more, as Nelson hits another home run.

Nelson and his staff engineered a ground-breaking ceremony last year that drew hundreds of people, a team name release party that packed a local craft brewery and a logo/team colors celebration-fireworks gala that packed Madison’s Dublin Park.

So, naturally, this isn’t going to be your standard uniform unveiling – if there is such a thing.

“We decided to turn it into an ‘experience,’” he said. “It’s also another chance for us to integrate with the community.”

So, continuing its mission of fan involvement, the team is offering fans a chance to purchase authentic inaugural season jerseys and take part in the Authentic Jersey Experience.

“We are really excited about the Authentic Jersey Experience,” Nelson said. “The fans who take part will get their jerseys (next March) in the team locker room and go out onto the field before the players do.

“If you’re a baseball fan, this is what it’s all about.”

The package includes a Rawlings authentic Trash Pandas jersey and a ballpark/locker room experience featuring the use of a player’s locker, batting practice on the field, and a post-game “spread” in the players’ lounge, all courtesy of the Trash Pandas clubhouse manager. The jerseys will be custom made for each fan, including size, name and number.

The Experience will be available for purchase for $199 Thursday night through June 30. It can be purchased online or at the Trash Pandas Emporium after Thursday’s event. On July 1, the cost goes up to $249 and wraps up at the end of the year.

“Rather than just box up the jerseys (for the fans who bought them), we decided to offer them this experience,” Nelson said.

Yep, imagine that, Nelson thinking outside the box.