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Trash Pandas to reopen store Feb. 1

After shattering every known Minor League Baseball record for brand popularity in 2018, the Rocket City Trash Pandas have temporarily closed the Trash Pandas Emporium at Bridge Street Town Center.

However, the team will reopen the store Feb. 1 as a combined merchandise and ticket center. The grand reopening will feature previously unavailable, but high-in-demand merchandise, along with updated information on ticket packages and seating options.

Since the Emporium opened Nov. 12, the team has sold more than 32,000 items at the Bridge Street location. This is combined with 3,470 online orders, most for multiple items, from around the world since Oct. 27. This is a record amount of online sales, shattering the mark of 1,022 for three months, set by the El Paso Chihuahuas.

“North Alabama not only chose a nickname that numerous national publications have called the best in sports, but our community has come out in record numbers to support their brand,” said BallCorps Managing Partner and Trash Pandas’ CEO Ralph Nelson. “It is amazing and unprecedented to see this level of support more than 16 months before the first pitch. Our team store at Bridge Street (was) always full and … fans donning Trash Panda apparel can be seen everywhere in the region.

” Our fans have been clear that they’d like the store to stay open and have requested great new merchandise items – we are happy to comply.”

Although the Emporium is closed this month, merchandise is available online at TrashPandas.milbstore.com. Season ticket information is available on the Trash Pandas website www.TrashPandasBaseball.com or by calling 256-325-1403.

Trash Pandas launch logo to worldwide acclaim and demand

 

MADISON — Admittedly, Ralph Nelson said he didn’t like the nickname of the new baseball team.

“To be honest, I hated the name (Trash Pandas),” he said.

Now, Nelson, who is the CEO of the Rocket City Trash Pandas, is the biggest fan of the name.

On Saturday, the team launched its official logo in a celebration featuring a concert, fireworks and, of course, selling Trash Pandas merchandise.

“After record-breaking attendance at both our team name reveal and groundbreaking ceremonies, it was only fitting to do this unveiling big,” Nelson said. “We have been overwhelmed by this community’s response to our efforts to bring baseball back to North Alabama … so this night is our way to say thank you.”

The new identity pays tribute to the Rocket City’s rich engineering, aerospace and military heritage.

A raccoon in an engineered rocket made out of a trash can is the centerpiece of the identity. Other logos feature the raccoon head cap logo, RC (Rocket City) marks, and patriotic emblems celebrating America’s ingenuity to reach the final frontier.

Space Black, Rocket Red, Sky Blue and Trashcan Gray make up the club’s official colors, paying homage to the region’s space heritage.

The Trash Pandas look was brought to life at Brandiose of San Diego, where they make teams famous by celebrating their brand stories. Partners Jason Klein and Casey White also invented the first glow-in-the-dark on-field cap for the Casper Ghosts and first on-field rally cap for the Altoona Curve. They dreamed up top selling logos for the El Paso Chihuahuas, Jacksonville Jumbo Shrimp, and America’s oldest baseball club, the Cincinnati Reds, among many others.

“I thought the entire branding process was one of the most fascinating experiences I’ve been part of,” said Nelson. “Every step and public reaction (Brandiose) told us to anticipate at the very start of the process happened exactly as they said.

“The worldwide interest in our name is stunning; I suspect the reaction to our merchandise will be exactly the same. I have, and will continue to, recommend Brandiose to any of my peers looking for the ideal brand.”

Fans will be able to buy official merchandise at the Rocket City Trash Pandas Emporium in Bridge Street Town Center. The store opens Nov. 16. Fans can buy official gear now at http://trashpandas.milbstore.com/store.cfm?store_id=225.

San Diego-based Brandiose developed the logos, uniforms, mascot, and is dreaming up enhancements for the 2020 fan experience.

“The Rocket City Trash Pandas launch has received more engagement and more national attention than any launch in Minor League Baseball history,” said Brandiose’s Jason Klein. “Fans are going to love seeing the experience come to life over the next year.”

The Trash Pandas inaugural season will be played at their new 7,500-capacity, $46.6 million ballpark designed by Populous, the world’s leading venue architect.

Working together, Brandiose and Populous will implement several other Trash Pandas-themed ballpark elements centered around the Trash Pandas brand story. The Trash Pandas will unveil their new uniforms for the 2020 season in a fashion show next spring.

Trash Pandas to Unveil Logos, Team Colors on Saturday

MADISON — Amidst a cavalcade of music, fireworks and unprecedented excitement, the Rocket City Trash Pandas will unveil their team colors and six – yes, 6 – logos at a grand celebration Saturday night in Madison’s Dublin Park.

“We are just so grateful for the unprecedented support we’ve received from Madison, Huntsville and throughout North Alabama, beginning with the largest crowd for a groundbreaking ceremony and highest participation in a naming contest in Minor League Baseball history – all the way to the most demand for merchandise that anybody in our industry has ever seen,” said BallCorps Managing Partner Ralph Nelson. “It’s our honor to put on this concert and fireworks show to thank this amazing community and celebrate its incredible support.”

The team has selected six logos, four team colors, and a unique lettering template, to be featured on T-shirts, sweatshirts, hoodies and non-uniform caps, all of which will be available for purchase in the temporary Trash Panda Emporium, in the gymnasium at Dublin Park following the unveiling ceremony.

The team name was chosen Sept. 5, culminating a two-month “Name the Team” contest which included nearly 30,000 nominations and votes.

“The Rocket City Trash Pandas launch received more engagement and more national attention than any launch in Minor League Baseball history,” said Jason Klein of Brandiose, the Minor League Baseball industry’s premiere branding partner. “Fans are going to love seeing the experience come to life over the next year.”

Saturday’s free event starts at 6 p.m. with a concert by the band Dirt Circus. The unveiling is set for 6:43 p.m. and the fireworks extravaganza will launch around 8 p.m.

Those who plan to attend are asked to park at Bob Jones High School with shuttle service to Dublin Park beginning at 5:15. Blankets and lawn chairs are recommended for the concert and fireworks show.

Madison ballpark: They haven’t built it, but hundreds did come

MADISON – If the line of cars on Zierdt Road and the hundreds of people who showed up for a groundbreaking ceremony were any indication, baseball has definitely returned to North Alabama.

Close to 1,000 future fans of the yet-t0-be-named minor league baseball team turned out Saturday as BallCorps Inc. and the city of Madison broke ground for a $46 million baseball/multi-use facility. Fans received commemorative baseballs as well as free hot dogs and soft drinks.

The official groundbreaking ceremony for the new Madison baseball facility was held Saturday. Photo by Marianne Higgins

The groundbreaking event took place at the site of the facility  – a “barren field,” as Madison Mayor Paul Finley put it – along Interstate 565 and Zierdt Road.

It is expected to be completed in the fall of 2019 and the complex will include a Hotel Margaritaville. Plans are for the facility to hold other events, outside the 70 regular season baseball games.

“There will be movies in the park, car shows, Scouting events; companies can hold events at the facility,” Finley said. “This venue will make a difference in the quality of life” in Madison.

Ralph Nelson, the managing partner and CEO of BallCorps – the team’s owner, was emotional as he spoke.

“I have just two words: thank you,” he said. “Thank you for inviting us into your community and thank you for welcoming us into your community.”

Then, Nelson, who has been involved in professional baseball for a quarter of a century, paused.

“This is the best day in my baseball career,” he said. “In 675 days (June 19, 2020), we’re going to be playing ball in Madison.”

Artist’s rendering shows Madison’s new baseball stadium with a swimming pool behind the centerfield scoreboard.