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Trash Pandas Announce Retail Store Relocation, Expansion

MADISON — The Rocket City Trash Pandas are on the move.

The minor league baseball team that begins play next season is relocating its retail store at Bridge Street Town Centre, effective July 29. The Trash Pandas Emporium will be adjacent to the bridge in the former Michael Kors store, next to Moe’s Southwest Grill.

In the wake of substantial growth and record-breaking merchandise sales, the relocation provides double the amount of square footage, team CEO Ralph Nelson said.

The Trash Pandas Emporium will open in the former Michael Kors store July 29 with a Grand Re-Opening Celebration.

“The Trash Pandas Emporium has achieved more than $1.25 million in sales since opening at Bridge Street last November,” Nelson said. “If we hear one constant comment, it has been that the store is always crowded.

“The new location should ease that problem in plenty of time for back-to-school shopping and the holiday season.”

The team will hold a day-long Grand Re-Opening Celebration on July 29 from 10 a.m. to 9 p.m. with music, temporary Trash Pandas tattoos for children, merchandise giveaways, and more.

The first 300 people to attend the celebration will receive an official Rocket City Trash Pandas lanyard. Door prizes of Trash Pandas merchandise will be awarded every two hours.

Also, a limited number of Trash Pandas Authentic Jersey Experience packages will be available in the store at a special celebration discount price. The Experience offers fans the opportunity to purchase authentic inaugural season jerseys cut from the same cloth as team uniforms. The package includes a personalized jersey, a locker for the day in the Trash Pandas team locker room, the opportunity to take batting practice on the field, and a post-game meal for participants and two guests in the Stadium Club.

Official licensed merchandise is also available at trashpandasbaseball.com.

The Rocket City Trash Pandas is the Double-A Minor League Baseball affiliate of the Los Angeles Angels. Opening Day is set for April 15, 2020 at the Trash Pandas Stadium at Town Madison.

Trash Pandas to Reveal Jerseys, Offer an Experience for Fans

MADISON — When it comes to baseball, particularly the Rocket City Trash Pandas, Ralph Nelson believes in going big.

In fact, there’s nothing minor about the baseball team that set all sorts of Minor League Baseball merchandise records and recently passed the $1 million mark in sales.

And the Trash Pandas don’t even play until next April.

In the meantime, the team will unveil its five – yes, five – inaugural season uniforms and offer fans the chance to take the field in official, personalized jerseys.

The uniform reveal will be Thursday night in a big bash at Big Spring Park in downtown Huntsville. It all starts at 6 p.m. and local television personalities will model the full official uniforms, including the Salute to Military Sunday/Holiday uniform, modeled by Redstone Arsenal Garrison Command Sgt. Maj. Billy Counts.

“We are going to tip our hats to the military every Sunday,” said Nelson, the team’s CEO and managing partner. “If we have games on Memorial Day or the Fourth of July, we’ll wear them then, too.”

Replica jerseys will go on sale Friday at 10 a.m. at the Trash Pandas Emporium in the Bridge Street Town Centre, next to the Apple Store.

Also in Thursday’s lineup are food trucks, music, “bouncy houses,” T-shirt giveaways …  and more, as Nelson hits another home run.

Nelson and his staff engineered a ground-breaking ceremony last year that drew hundreds of people, a team name release party that packed a local craft brewery and a logo/team colors celebration-fireworks gala that packed Madison’s Dublin Park.

So, naturally, this isn’t going to be your standard uniform unveiling – if there is such a thing.

“We decided to turn it into an ‘experience,’” he said. “It’s also another chance for us to integrate with the community.”

So, continuing its mission of fan involvement, the team is offering fans a chance to purchase authentic inaugural season jerseys and take part in the Authentic Jersey Experience.

“We are really excited about the Authentic Jersey Experience,” Nelson said. “The fans who take part will get their jerseys (next March) in the team locker room and go out onto the field before the players do.

“If you’re a baseball fan, this is what it’s all about.”

The package includes a Rawlings authentic Trash Pandas jersey and a ballpark/locker room experience featuring the use of a player’s locker, batting practice on the field, and a post-game “spread” in the players’ lounge, all courtesy of the Trash Pandas clubhouse manager. The jerseys will be custom made for each fan, including size, name and number.

The Experience will be available for purchase for $199 Thursday night through June 30. It can be purchased online or at the Trash Pandas Emporium after Thursday’s event. On July 1, the cost goes up to $249 and wraps up at the end of the year.

“Rather than just box up the jerseys (for the fans who bought them), we decided to offer them this experience,” Nelson said.

Yep, imagine that, Nelson thinking outside the box.

Rocket City Trash Pandas Announce Partnership with Pepsi

MADISON – If you want a soft drink while watching the Rocket City Trash Pandas, all you will have to do is say, “Pepsi, please.”

The Trash Pandas and Buffalo Rock Company-Pepsi announced a long- term strategic partnership to include non-alcoholic beverage exclusivity and stadium sponsorships. The Trash Pandas have Pepsi, as the exclusive non-alcoholic provider of beverages for their new stadium opening in April 2020.

“Buffalo Rock-Pepsi is a company that aligns perfectly with our values and approach to deliver a fun, affordable family experience,” said Ralph Nelson, Trash Pandas CEO/managing partner. “We have been so impressed with the entire leadership team at Buffalo Rock-Pepsi and they’ve been with us at every major BallCorps event, long before this partnership was formalized.

“With over 35 years serving North Alabama, Buffalo Rock has consistently demonstrated their commitment to this community, so we are so happy to be their partners.”

As part of the agreement, Buffalo Rock Company-Pepsi has been named a Founding Partner of the Trash Pandas and the new stadium. The Pepsi brand and logo will be prominently featured throughout the stadium, and the main entry gate where over 500,000 annual visitors will enter the venue will be known as Pepsi Gate.

“The community’s excitement as evidence in the Rocket City Trash Panda’s success in branding and merchandise sales, fuels our confidence in this being a great opportunity for both parties” said Matthew Dent, president/COO for Buffalo Rock Company-Pepsi. “Our company is known for keeping families and community its focus. And, by becoming a strategic partner with a team bringing baseball back to North Alabama, we will be able to continue fulfilling our mission in the community for years to come.”

For Trash Pandas season ticket information, visit www.trashpandasbaseball.com.

Trash Pandas, Cumulus Announce Broadcast Partnership

MADISON — Against a backdrop of the new ballpark under construction, the Rocket City Trash Pandas and Cumulus Media announced an expansive three-year partnership, which will bring live radio broadcasts of the team’s 140 games on WUMP 103.9 FM/730 AM.

Calling the play-by-play will be Josh Caray, the grandson of legendary Hall of Fame broadcaster Harry Caray and son of the late Atlanta Braves broadcaster Skip Caray. Josh’s brother, Chip, is the current Braves’ play-by-play announcer.

From left, Ralph Nelson, CEO/managing partner of the Trash Pandas; Cumulus Vice President/Market Manager John Lewis; abd play-by-play announcer Josh Caray

“This is a special day for our organization,” said Ralph Nelson, Trash Pandas CEO/managing partner. “To have Josh Caray as our voice is yet another huge win for the amazing Trash Pandas fan base – they’re going to be blown away by his big-league style.”

Caray most recently served as the football and men’s basketball radio play-by-play broadcaster at Stony Brook University on Long Island. He also called baseball games for Yale University and the Hudson Valley Renegades of the New York-Penn League and will finish his duties with the Renegades this season before joining the Trash Pandas.

He grew up in the Atlanta area and also worked for the Braves’ Rome and Gwinnett affiliates. Caray related taking his job with the Trash Pandas to former Alabama Head Football Coach Bear Bryant on his return to Tuscaloosa to coach the Crimson Tide.

“When Mama calls, you’ve got to listen,” Caray said. “Mama called me and I’m coming home.”

At Monday’s press conference, Caray said he was excited about the opportunity to join the team.

“I am beyond surprised at the number of people out today,” he said. “This shows me that what is being built behind me” will be an exciting place.

Nelson said though the team chose Cumulus and Cumulus staff for game broadcasts and gameday activities, the Trash Pandas will be working with the other radio stations across north Alabama.

“Regarding our larger partnership… there are so many great stations in this region, and we intend to continue working with all of them,” he said. “We chose Cumulus because of its extensive reach across a variety of market segments. Cumulus offered us an unprecedented opportunity to share the Trash Pandas experience with the most fans possible.”

Mojo, of WZYP’s “The Mojo Radio Show”, will be gameday master of ceremonies, engaging fans and emceeing between-inning promotions, contests, and more. “Tricky Ricky” Fernandez of WUMP’s “The Bullpen,” will oversee in-stadium music, video and sound effects, and his “Bullpen” co-host Antonio “Tony Mac” MacBeath will be the public address announcer.

“This is a win-win …,” said John Lewis, vice president and market manager for Cumulus. “We are thrilled with this partnership; the Trash Pandas are already a world-class baseball franchise … we have 700,000 listeners to help them fully engage their extensive fan base.

“We’re also excited about the cross-promotional opportunities, so Trash Pandas fans can discover what so many already know – that Cumulus offers top-notch programming with great personalities, across a variety of platforms.”

For information, visit trashpandasbaseball.com, umpsports.com and cumulusmedia.com.

Million-Dollar Mark: Trash Pandas Do Minor League in a Big League Way

MADISON — When the Rocket City Trash Pandas announced their team name, several hundred people packed a local microbrewery.

When the team held a logo unveiling with fireworks and a band, Madison’s Dublin Park was jammed.

So, why should it surprise anyone that the team – which will not play a game for another 11 months – is setting all sorts of records?

What kind of records? Sales of merchandise.

Shirts, caps, hoodies, sweatshirts bearing one or all of the team’s logos have been seen and photographed around the world.

The team shattered Minor League Baseball records for online and overall merchandise sales and now are about to hit another milestone: $1 million in sales. The Trash Pandas have a store in Bridge Street Town Centre, next to the Apple store, and also sell online at trashpandasbaseball.com.

“I don’t know of any team that has sold $1 million of merchandise 10 months before the first pitch,” Ralph Nelson, the team’s CEO and managing partner, said Tuesday.

Nelson and the team had another big league move Tuesday when they announced that Josh Caray would be the team’s play-by-play broadcaster.

Yes, Caray. As in Chip, Skip and, of course, Harry.

“He has got a lineage radio announcers dream of,” said Nelson. “He’s as talented as I have heard …”

So, what’s next?

Well, the Trash Pandas’ next big play will be in June when they unveil the team uniforms in a big ceremony in Big Spring Park.

Trash Pandas Merchandise Setting Records; Stadium on Schedule

MADISON — As apparel flies off the shelves inside the team’s store at Bridge Street, dirt and mud moves for the plain eye to see from the vantage point of I-565 toward the area near Zierdt Road where the Rocket City Trash Pandas’ future home will be.

But is the ground moving fast enough to meet deadlines for opening day in 2020 when the current Mobile BayBears, the Double-A minor league affiliate of the Los Angeles Angels, move north to a new home and take on a new name?

The answer is a resounding yes, according to Trash Pandas owner Ralph Nelson.

“These guys are incredible,” he said. “They’re working between raindrops. Somehow, someway they’ve found a way to stay on schedule.”

That schedule calls for the Trash Pandas to move into offices in the stadium well before the 2020 season opener. The venue, named Madison Stadium and part of the ambitious Town Madison project, will have a capacity of 7,000 for baseball.

“It’s coming along extremely well and, I understand, under budget and on schedule to move into the stadium three or four months before we play ball,” Nelson said.

Heavy, consistent rains in the Tennessee Valley since last fall have plagued developers and construction sites. And while the weather hasn’t slowed plans for the Trash Pandas to move into their new digs next spring, it has caused some changes in plans as gravel has replaced dirt for backfilling in certain areas.

“We’re very pleased where the situation is,” Nelson said. “The only thing that has concerned people is the rain. Some of the dirt is just too wet.”

Baseball’s impending return has created a stir. While the Huntsville Stars’ arrival in 1985 was also well-received and highly celebrated, the franchise limped out of town with attendance at all-time lows.

The local community, however, apparently missed professional baseball. The Trash Pandas’ apparel store has been doing brisk business for a long time and sales haven’t slowed. A unique team name hasn’t hurt.

Minor league baseball has also began sending licensed Trash Pandas merchandise to local stores. The team receives a percentage of those sales.

“Our store never slows down,” Nelson said. “Every day, every weekend we’re selling merchandise. We’re outselling all of baseball online. We’re selling stuff all over the country.

“We’re always having to buy merchandise just to keep the stocked.”

The Angels and Trash Pandas will continue their player development contract after the team relocates from Mobile. Los Angeles currently has the 10th best minor league system regarding position players and the ninth best for pitchers as ranked by milb.com.

Grand Reopening: Trash Pandas’ Renovated Emporium Includes Season Ticket Center

It’s time once again to start talking Trash.

That’s right. Trash with a capital “T” – as in Trash Pandas.

The Rocket City Trash Pandas are holding a grand reopening of the team’s Emporium and Season Ticket Center on Friday. Doors open at the newly renovated store at Bridge Street Town Centre at 10 a.m.

Fresh on the heels of record-setting sales, the Trash Pandas will be selling never-before-available team apparel and novelty items. The first 250 fans who make a purchase of $25 or more will receive a commemorative “Stadium Groundbreaking” baseball.

“As most people know, our original plan was for a ‘pop-up’ store to stay open only through the
holidays,” said Trash Pandas Executive Vice President Jenny Askins. “But, the demand for our
products from throughout North Alabama was so intense that we complied with our fans’ wishes and will keep the store open at least until we move into the new stadium.

“Our customers were very specific as to the types of merchandise they prefer, and we have restocked and added new items based on their requests.”

The restocked Emporium will feature all sizes of the most popular Trash Pandas merchandise that could not be kept in stock during the holidays, including the ultra-popular New Era 59FIFTY authentic fitted cap; the one worn by all Minor League Baseball players.

Among the new merchandise available Friday will be tank tops, sleeveless tee shirts, and new colors and styles of infant “onesies.” Coming soon will be items such as pop sockets, pennants, wall art, pet supplies, and new styles of hats from New Era.

The store will host the official Trash Pandas Season Ticket Center. There will be seating samples from the ballpark for three premium areas: Home Plate Luxury Field Boxes, Legacy (drink rail) seating and High Tops. A new feature will enable potential seat holders to view the field from any seat in the ballpark.

While two sections of the new stadium have already sold out for the first three seasons (Reserved Seating Stadium Club memberships and the half-moon shaped Four Tops), new reduced-price Stadium Club memberships that do not guarantee an outside seat will be available.

“I continue to be amazed at how this community has accepted and become excited by our team,” said
Trash Pandas’ CEO Ralph Nelson. “Our industry measures brand acceptance by merchandise sales,
and it’s hard to go very far in North Alabama or southern Tennessee without seeing folks in Trash
Pandas apparel. Our fans told us what they like and we think the new items to be introduced this spring are going to start a whole new wave of excitement.

“It made all the sense in the world to keep the store open so that the Trash Pandas Nation will just continue to grow.”

Trash Pandas to reopen store Feb. 1

After shattering every known Minor League Baseball record for brand popularity in 2018, the Rocket City Trash Pandas have temporarily closed the Trash Pandas Emporium at Bridge Street Town Center.

However, the team will reopen the store Feb. 1 as a combined merchandise and ticket center. The grand reopening will feature previously unavailable, but high-in-demand merchandise, along with updated information on ticket packages and seating options.

Since the Emporium opened Nov. 12, the team has sold more than 32,000 items at the Bridge Street location. This is combined with 3,470 online orders, most for multiple items, from around the world since Oct. 27. This is a record amount of online sales, shattering the mark of 1,022 for three months, set by the El Paso Chihuahuas.

“North Alabama not only chose a nickname that numerous national publications have called the best in sports, but our community has come out in record numbers to support their brand,” said BallCorps Managing Partner and Trash Pandas’ CEO Ralph Nelson. “It is amazing and unprecedented to see this level of support more than 16 months before the first pitch. Our team store at Bridge Street (was) always full and … fans donning Trash Panda apparel can be seen everywhere in the region.

” Our fans have been clear that they’d like the store to stay open and have requested great new merchandise items – we are happy to comply.”

Although the Emporium is closed this month, merchandise is available online at TrashPandas.milbstore.com. Season ticket information is available on the Trash Pandas website www.TrashPandasBaseball.com or by calling 256-325-1403.

Trash Pandas launch logo to worldwide acclaim and demand

 

MADISON — Admittedly, Ralph Nelson said he didn’t like the nickname of the new baseball team.

“To be honest, I hated the name (Trash Pandas),” he said.

Now, Nelson, who is the CEO of the Rocket City Trash Pandas, is the biggest fan of the name.

On Saturday, the team launched its official logo in a celebration featuring a concert, fireworks and, of course, selling Trash Pandas merchandise.

“After record-breaking attendance at both our team name reveal and groundbreaking ceremonies, it was only fitting to do this unveiling big,” Nelson said. “We have been overwhelmed by this community’s response to our efforts to bring baseball back to North Alabama … so this night is our way to say thank you.”

The new identity pays tribute to the Rocket City’s rich engineering, aerospace and military heritage.

A raccoon in an engineered rocket made out of a trash can is the centerpiece of the identity. Other logos feature the raccoon head cap logo, RC (Rocket City) marks, and patriotic emblems celebrating America’s ingenuity to reach the final frontier.

Space Black, Rocket Red, Sky Blue and Trashcan Gray make up the club’s official colors, paying homage to the region’s space heritage.

The Trash Pandas look was brought to life at Brandiose of San Diego, where they make teams famous by celebrating their brand stories. Partners Jason Klein and Casey White also invented the first glow-in-the-dark on-field cap for the Casper Ghosts and first on-field rally cap for the Altoona Curve. They dreamed up top selling logos for the El Paso Chihuahuas, Jacksonville Jumbo Shrimp, and America’s oldest baseball club, the Cincinnati Reds, among many others.

“I thought the entire branding process was one of the most fascinating experiences I’ve been part of,” said Nelson. “Every step and public reaction (Brandiose) told us to anticipate at the very start of the process happened exactly as they said.

“The worldwide interest in our name is stunning; I suspect the reaction to our merchandise will be exactly the same. I have, and will continue to, recommend Brandiose to any of my peers looking for the ideal brand.”

Fans will be able to buy official merchandise at the Rocket City Trash Pandas Emporium in Bridge Street Town Center. The store opens Nov. 16. Fans can buy official gear now at http://trashpandas.milbstore.com/store.cfm?store_id=225.

San Diego-based Brandiose developed the logos, uniforms, mascot, and is dreaming up enhancements for the 2020 fan experience.

“The Rocket City Trash Pandas launch has received more engagement and more national attention than any launch in Minor League Baseball history,” said Brandiose’s Jason Klein. “Fans are going to love seeing the experience come to life over the next year.”

The Trash Pandas inaugural season will be played at their new 7,500-capacity, $46.6 million ballpark designed by Populous, the world’s leading venue architect.

Working together, Brandiose and Populous will implement several other Trash Pandas-themed ballpark elements centered around the Trash Pandas brand story. The Trash Pandas will unveil their new uniforms for the 2020 season in a fashion show next spring.

Trash Pandas to Unveil Logos, Team Colors on Saturday

MADISON — Amidst a cavalcade of music, fireworks and unprecedented excitement, the Rocket City Trash Pandas will unveil their team colors and six – yes, 6 – logos at a grand celebration Saturday night in Madison’s Dublin Park.

“We are just so grateful for the unprecedented support we’ve received from Madison, Huntsville and throughout North Alabama, beginning with the largest crowd for a groundbreaking ceremony and highest participation in a naming contest in Minor League Baseball history – all the way to the most demand for merchandise that anybody in our industry has ever seen,” said BallCorps Managing Partner Ralph Nelson. “It’s our honor to put on this concert and fireworks show to thank this amazing community and celebrate its incredible support.”

The team has selected six logos, four team colors, and a unique lettering template, to be featured on T-shirts, sweatshirts, hoodies and non-uniform caps, all of which will be available for purchase in the temporary Trash Panda Emporium, in the gymnasium at Dublin Park following the unveiling ceremony.

The team name was chosen Sept. 5, culminating a two-month “Name the Team” contest which included nearly 30,000 nominations and votes.

“The Rocket City Trash Pandas launch received more engagement and more national attention than any launch in Minor League Baseball history,” said Jason Klein of Brandiose, the Minor League Baseball industry’s premiere branding partner. “Fans are going to love seeing the experience come to life over the next year.”

Saturday’s free event starts at 6 p.m. with a concert by the band Dirt Circus. The unveiling is set for 6:43 p.m. and the fireworks extravaganza will launch around 8 p.m.

Those who plan to attend are asked to park at Bob Jones High School with shuttle service to Dublin Park beginning at 5:15. Blankets and lawn chairs are recommended for the concert and fireworks show.