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Trash Pandas, Cumulus Announce Broadcast Partnership

MADISON — Against a backdrop of the new ballpark under construction, the Rocket City Trash Pandas and Cumulus Media announced an expansive three-year partnership, which will bring live radio broadcasts of the team’s 140 games on WUMP 103.9 FM/730 AM.

Calling the play-by-play will be Josh Caray, the grandson of legendary Hall of Fame broadcaster Harry Caray and son of the late Atlanta Braves broadcaster Skip Caray. Josh’s brother, Chip, is the current Braves’ play-by-play announcer.

From left, Ralph Nelson, CEO/managing partner of the Trash Pandas; Cumulus Vice President/Market Manager John Lewis; abd play-by-play announcer Josh Caray

“This is a special day for our organization,” said Ralph Nelson, Trash Pandas CEO/managing partner. “To have Josh Caray as our voice is yet another huge win for the amazing Trash Pandas fan base – they’re going to be blown away by his big-league style.”

Caray most recently served as the football and men’s basketball radio play-by-play broadcaster at Stony Brook University on Long Island. He also called baseball games for Yale University and the Hudson Valley Renegades of the New York-Penn League and will finish his duties with the Renegades this season before joining the Trash Pandas.

He grew up in the Atlanta area and also worked for the Braves’ Rome and Gwinnett affiliates. Caray related taking his job with the Trash Pandas to former Alabama Head Football Coach Bear Bryant on his return to Tuscaloosa to coach the Crimson Tide.

“When Mama calls, you’ve got to listen,” Caray said. “Mama called me and I’m coming home.”

At Monday’s press conference, Caray said he was excited about the opportunity to join the team.

“I am beyond surprised at the number of people out today,” he said. “This shows me that what is being built behind me” will be an exciting place.

Nelson said though the team chose Cumulus and Cumulus staff for game broadcasts and gameday activities, the Trash Pandas will be working with the other radio stations across north Alabama.

“Regarding our larger partnership… there are so many great stations in this region, and we intend to continue working with all of them,” he said. “We chose Cumulus because of its extensive reach across a variety of market segments. Cumulus offered us an unprecedented opportunity to share the Trash Pandas experience with the most fans possible.”

Mojo, of WZYP’s “The Mojo Radio Show”, will be gameday master of ceremonies, engaging fans and emceeing between-inning promotions, contests, and more. “Tricky Ricky” Fernandez of WUMP’s “The Bullpen,” will oversee in-stadium music, video and sound effects, and his “Bullpen” co-host Antonio “Tony Mac” MacBeath will be the public address announcer.

“This is a win-win …,” said John Lewis, vice president and market manager for Cumulus. “We are thrilled with this partnership; the Trash Pandas are already a world-class baseball franchise … we have 700,000 listeners to help them fully engage their extensive fan base.

“We’re also excited about the cross-promotional opportunities, so Trash Pandas fans can discover what so many already know – that Cumulus offers top-notch programming with great personalities, across a variety of platforms.”

For information, visit trashpandasbaseball.com, umpsports.com and cumulusmedia.com.

Million-Dollar Mark: Trash Pandas Do Minor League in a Big League Way

MADISON — When the Rocket City Trash Pandas announced their team name, several hundred people packed a local microbrewery.

When the team held a logo unveiling with fireworks and a band, Madison’s Dublin Park was jammed.

So, why should it surprise anyone that the team – which will not play a game for another 11 months – is setting all sorts of records?

What kind of records? Sales of merchandise.

Shirts, caps, hoodies, sweatshirts bearing one or all of the team’s logos have been seen and photographed around the world.

The team shattered Minor League Baseball records for online and overall merchandise sales and now are about to hit another milestone: $1 million in sales. The Trash Pandas have a store in Bridge Street Town Centre, next to the Apple store, and also sell online at trashpandasbaseball.com.

“I don’t know of any team that has sold $1 million of merchandise 10 months before the first pitch,” Ralph Nelson, the team’s CEO and managing partner, said Tuesday.

Nelson and the team had another big league move Tuesday when they announced that Josh Caray would be the team’s play-by-play broadcaster.

Yes, Caray. As in Chip, Skip and, of course, Harry.

“He has got a lineage radio announcers dream of,” said Nelson. “He’s as talented as I have heard …”

So, what’s next?

Well, the Trash Pandas’ next big play will be in June when they unveil the team uniforms in a big ceremony in Big Spring Park.