A Houston development group announced plans for a 330-unit apartment project at Hays Farm in South Huntsville.

In a news release Friday, Bomasada Group said it has acquired a 15–acre site in the Hays Farm masterplan development to develop Liam at Hays Farm Apartments, a 330–unit, Class “A” apartment project. The company is in the design phase of Liam with construction scheduled to begin in the spring.

Bomasada specializes in developing luxury multifamily properties in secondary and tertiary markets throughout the Southeast and Southwest.

“We have been looking in the Huntsville market for several years as it perfectly fits our development strategy,” said Bomasada President John Gilbert. “We continue to be amazed by the energy of the city, the exponential job growth and the highly educated and skilled workforce. We are especially pleased to be part of the revival of South Huntsville and part of the future of Hays Farm that also includes a Publix–anchored shopping center, 450 new homes, offices, restaurants, Grissom High School, and hundreds of acres of greenways, open space and water features.”

Bomasada Chairman and CEO Stuart Fred, a board member of the Smithsonian National Air & Space Museum, echoed Gilbert‘s comments.

“Huntsville is one of the most dynamic cities in the country,” he said. “The research and development conducted by the military and aerospace industry is remarkable. We appreciate the city‘s varied businesses, entrepreneurship and Southern hospitality.”

After looking at numerous sites throughout the area, Bomasada focused on Hays Farm in resurging South Huntsville.

“We are thrilled to welcome Bomasada to South Huntsville,” said Huntsville City Councilwoman Jennie Robinson, who represents South Huntsville. “The Liam will bring a new multifamily housing product to our area to help meet exploding market demand. It will be an important part of the Hays Farm development and play an important role in revitalizing the South Parkway.”

Gilbert said the company learned of the Hays Farm plan last year.

“We were introduced to Hays Farm late last year and immediately decided we wanted to be part of this exciting development,” he said. “The entire Hays Farm team — John Hays, Jim Hays, Jeff Enfinger and Mecca Musick — have been a pleasure to work with. They are creating a wonderful place to live, work and play that will leave a legacy for the city of Huntsville.”

Bomasada also has spent the last year coordinating with City of Huntsville Business Relations Officer Harrison Diamond as well as Bekah Schmidt, executive director of the South Huntsville Main Business Association.