MADISON — Freak /frēk/ noun – to behave in a wild and irrational way.
Featured last fall on Shark Tank, The Yard Milkshake Bar is opening its first location in North Alabama in early April. It will be at 503 Town Madison Boulevard, across from Toyota Field.
Dessert and ice cream lovers will have to see it and taste it to believe it.
Known as Freak Shakes, these milkshakes are wilder than Tim Tebow’s college football Freak of the Week. They are too deliberate to be a freak accident; so delicious they have been called freaks of nature; and served to overflowing in pint, quart, and half-gallon iced souvenir mason jars that freaking defy gravity.
“The first time we experienced the Yard in Gulf Shores, we knew we had to bring one to Huntsville and Madison,” said franchise owner Rodney Cottingham. “We called The Yard corporate office as soon as we left the store and we both knew our next business venture would be bringing The Yard Milkshake Bar to North Alabama.
“And it didn’t take long to choose Town Madison, right across from the new Trash Pandas’ stadium as the perfect location.”
He and his wife and business partner Shanen are Huntsville residents and entrepreneurs who have owned businesses in the area for several years.
“We are both so excited about breaking ground in the coming days and being open by early April in time for baseball season, if everything goes as planned,” said Shanen Cottingham.
The Yard Milkshake Bar will be a lesson in indulgence.
There are menu choices such as Donut Touch My Coffee & Cream; Monkey Meets the Moose; the Cereal Killer, the Mermaid, and the Unicorn with its cotton candy ice cream.
And, there are more than 100,000 possible combinations for The Yard’s Build Your Own Specialty Milkshake, including 35 ice cream flavors and some 50 toppings.
The Yard will offer seasonal and monthly specials such as February’s Super Bowl Fundae Sundae with chocolate and birthday batter ice cream and chocolate drizzle; a dessert nacho waffle bowl filled with whipped cream, mini chocolate chips, sprinkles, and chocolate sauce, all piled into a chocolate iced jar and rolled in sprinkles. Or the Yardi Gras with its Graham Central Station ice cream with purple, green, and yellow marshmallow cream, Mardi Gras sprinkles, and topped off with a slice of King Cake.
Other menu items include 10 mix and match edible cookie dough flavors made with heat-treated flour and no eggs.
They also make ice cream bowls and cones; hot chocolate, coffee and specialty sundaes and floats; ice cream cakes and pies; cookie dough pops; and Grab & Go ice cream pints.
The Yard Milkshake Bar was started in 2017 by Logan and Chelsea Green. There are shops in Gulf Shores and Fairhope in South Alabama; and in Florida, Georgia, Mississippi, Texas and Virginia.
To quote the legendary Crash Davis in the movie “Bull Durham: “See ya at the Yard …”