Audrey Johnson uses a unique formula that combines human psychology, media theory and news principles in her social media consulting business. The UNA graduate is also an award winning writer and former reporter with over six years of experience in news writing, digital media and content creation.

“I started my own business after getting fired from my job, and my story empowers other people to pursue entrepreneurship,” said Johnson. “I don’t have any formal education in business or come from a family of entrepreneurs. Everything I’ve learned has come through trial and error. With over 18 million views on my LinkedIn in the past year, I’ve found a way to make social media accessible, interesting and practical for businesses at all levels.”

What’s your best advice for starting a career in the Rocket City?

Network, network, network! You never know who you’re going to meet and how you could help each other in the future.

How do you like to give back to the community, and why is it important to you?

I love speaking to local students about entrepreneurship and social media. Showing young people that they don’t have to follow a “conventional” career path gives them more options upon graduation.

How do you like to spend your time outside of work?

Walking, yoga, reading, writing and spending time with family and friends.

Who has been the biggest influence on your career, and what valuable lesson did they teach you?

My newspaper adviser from college, Dr. Justin Bergh, always said “don’t let perfection be the enemy of good.” He taught me how to take creative risks, how to stand firmly in my authenticity, and how to persevere in the face of adversity.

What is your favorite workday jam?

2016 Party Hits always hypes me up for a great workday.

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