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A Food Hall of Kitchens, Breweries and Food Trucks Coming to Town Madison

MADISON — At his State of the City Address in March, Madison Mayor Paul Finley told the audience to buckle up for some big announcements coming out of the new Town Madison development this spring. Today, the Breland Companies delivered a big one!

Rendering shows layout of Town Madison around the baseball stadium and Food Hall

The latest addition is a sprawling Food Hall of 18 kitchens curated by local and regional chefs, two breweries, and several stationary food trucks in an outdoor dining area. A central bar with indoor/outdoor seating will serve as an anchor, and developers are talking to several local and regional restaurants about joining the unique dining lineup. 

The Food Hall can be seen to the right in this rendering.

Designed by Smallwood, Reynolds, Stewart, Stewart, an international design firm based in Atlanta, the Food Hall will feature a large outdoor event space and covered stage area for a variety of events including a showcase for songwriters, concerts and big screen showings of various sporting events.

“Town Madison is taking another step toward our goal to provide a new experience in North Alabama living,” said Louis Breland. “We toured some of the finest food halls in the country looking for the right concept. A great food hall becomes a central gathering spot and brings unique energy to a community.

“Along with the (Rocket City) Trash Pandas stadium, the Food Hall and plaza area will become the place to be before a game or any time people want to meet with friends and share new experiences.”

The Food Hall, a partnership between Breland and Fuqua Development of Atlanta, joins the growing roster of tenants at Town Madison including the baseball stadium; several hotels including the avid Hotel, Home2 Suites and Margaritaville Resort Hotel; restaurants; national retailers such as Duluth Trading Co.; luxury apartments and residential communities.

Construction on the Food Hall begins this summer and tenants will be announced by the end of the year.

It is slated to open next spring – in time for the first pitch.

A landmark groundbreaking for Madison, Duluth Trading Co.

Duluth Trading Co. will open its first Alabama retail store in Town Madison next year.

 

MADISON — It was a “less than perfect weather day but a perfect day for a groundbreaking.”

With those remarks, Madison Chamber of Commerce Board President Carmelita Palmer opened a landmark groundbreaking ceremony Friday.

The Duluth Trading Co., an innovative apparel retailer noted for its unique TV commercials (the store has a link to the commercials on is website – https://www.duluthtrading.com/TV+Ads.html) will open a 15,000-square-foot retail store in the city’s Town Madison development.

“We are so excited,” said Madison Mayor Paul Finley. “To have Duluth come here … when people heard Duluth Trading was coming here, there is so much excitement.”

The store, Duluth Trading’s first in the state, will join Home2 Suites Hilton, convenience store Twice Daily and other offices and retailers in West End at Town Madison, which adjoins the Intergraph/Hexagon campus along Interstate-565. Duluth Trading is slated to open around the middle of next year.

“This is an exciting day for Town Madison,” said Joey Ceci, representing developer Louis Breland. “You couldn’t pick a better retailer” to join the project’s lineup.

Town Madison is a 563-acre modern, walkable, urban community which will also be the home of the minor league baseball Rocket City Trash Pandas and a Margaritaville Hotel.

Minnesota-based Oppidan Investment Co., a national property development firm, is the project developer.

Like everyone else at the ceremony, the 40-degree, rainy weather was on the mind of Oppidan’s Jay Moore – but in a different way.

“This is nice weather; it’s a switch for us,” he said.

Moore said Duluth was looking around the area for its first Alabama retail store before deciding on Madison.

“We approached Breland about a year ago,” he said. “We are super proud to be one of the first retailers in this fine development.”

From left, Chamber Board President Carmelita Palmer, Mayor Paul Finley, Madison County Commission Chairman Dale Strong and Oppidan’s Jay Moore take part in the groundbreaking ceremony.

Madison County Commission Chairman Dale Strong said the store will enable the development to become an economic engine and a destination.

“This is the start of a destination location,” he said. “To Duluth, this is a great investment. You’ll never regret it.”

Despite the grey skies and gloomy weather, Finley reflected the optimism of the big event and the future it beckons.

“This is a sun shiny day for the city of Madison.”