The newest business to open in Huntsville is guaranteed to get you into a lather.

Buff City Soap, a handmade soap retail franchise, is opening Thursday in the Whitesburg Shopping Plaza, at the intersection of Airport Road and Whitesburg Drive.

“We are excited to open our second North Alabama store in Huntsville and introduce the community to our soap makery,” said Megan Reese, director of Operations. Buff City opened a store in Athens last month. “Buff City Soap provides guests with an opportunity to see how our handcrafted plant based soaps and products are made daily.”

The first 50 people who visit the Huntsville store each day Thursday through Sunday, will receive free soap for a year. There will also be in-store specials all weekend.

Known for its plant based soap and body products made in-store daily, each Buff City Soap store offers more than 30 unique and customizable scents across dozens of handcrafted soap products; including its famous soap bars, bath bombs, foaming hand soap, and laundry soap. The products are crafted by local artisans at the in-store “makeries,” which allow guests to customize the scent and ingredients used in the process to create a unique scent profile.

“Our soap makers are ready to show Huntsville our delightfully scented, plant based custom products and scents,” said Reese. “When customers visit our makery, they can customize the scents and ingredients for their plant based soap product and watch it come to life right there on the spot. ”

For this week and weekend only, the Huntsville store hours will be Thursday – Saturday 9 a.m. to 8 p.m., and Sunday 11 a.m. to 7 p.m.

Founded in 2013 and franchising since 2018, Buff City Soap has more than 100 stores in more than 20 states. The company was recognized in Entrepreneur’s Top 100 “Best of the New” franchise rankings. Visit www.buffcitysoap.com.