The American Heart Association, a leading voluntary health organization devoted to a world of longer, healthier lives for all, has named Bill Roark and Ginger Harper as co-chairs of the 2025 Huntsville Heart Ball.

Roark, the founder and chief executive officer of Starfish Holdings, and Harper, a senior vice president at First Horizon Bank, will lead the year-long Heart of Huntsville campaign, which culminates at the annual Heart Ball.

“Bill Roark and Ginger Harper exemplify true leadership and commitment as community leaders here in Huntsville,” said Will Irby, 2024 Huntsville Heart Ball chairman. “As a heart survivor, Bill is the ideal person to head our Heart Ball campaign. We welcome Bill and Ginger to the Heart of Huntsville, an initiative that centers around better health for every individual by focusing on critical issues and work to equitably improve and save lives.”

“The American Heart Association has been an organization I have supported for years because I know so many Huntsville leaders who have been affected. Bill and I are eager to work together with our outstanding team of volunteers and the American Heart Association as we all advocate to make a difference in the well-being of people in this community,” said Ginger Harper.

The 2025 Huntsville Heart Ball is sponsored by Starfish Holdings and Frank Williams’ Dealerships, and is slated for April 26, 2025, at the VBC Saturn Ballroom. This year’s campaign is specifically focused on tackling health equity to ensure more neighbors have the chance to live a full and healthy life. The event will honor volunteers and patrons, feature stories of survivors, and entertain guests with dinner, dancing and an exciting auction.