Roosevelt & Company, Gentleman’s Supply Co. is a one-of-a-kind shopping experience at The Garage at Clinton Row, offering more than just men’s clothing but celebrating style and sophistication.

Amanda Sadler, one of the owners of the downtown Huntsville shop, said the founding principal behind Roosevelt & Co. is that some things in life are worth savoring and pressing pause.

“Roosevelt is dedicated to providing a full-service boutique that celebrates all the joys of manhood. From graduation to weddings and that new job to your highest promotion,” Sadler shared. “Most importantly, we believe that every man has a unique story to tell. Your style is what people see before they are fortunate enough to learn who you really are. We believe men have the right to feel proud of their accomplishments and take pride in their appearance.”

Named for Teddy Roosevelt, the men’s store just celebrated seven years in business, opened in 2016 by Sadler’s business partner Meggan Crunkleton. In addition to menswear, from dressy to casual, and men’s accessories, Roosevelt’s services include made-to-measure garments and wardrobe consulting. The company’s blog, called Teddy’s Journal, offers styling tips and the latest on men’s fashion for all occasions, from the office to the weekend.

Sadler said the inspiration for the store was born out of need and filling a void for North Alabama men – and the people who shop for them – who were previously traveling to nearby cities like Nashville or Atlanta for a gentlemen’s shopping experience. There are plenty of guys here who want to dress well, Sadler explained, and at Roosevelt & Co. they are helping them do just that.

“The heart and soul of the business is people who come in the store and shop locally. Some whip in, and we’re just figuring out exactly what it is that they’re hunting, what they’re looking for, defining that look and getting them right back out the door. Other people come in and are truly conversational. We’re finding out what they want, where they go, where they are wearing the garments, and what are they going to do in them, rather than just, oh, you, wear a 42 regular and back out the door,” said Sadler.

The reason they come in is the clothes. The reason they come back, Sadler said, is the unique experience of individualized customer care, including an in-shop barber, creating a one-stop-shop for men’s clothing, hair and beard grooming, at-home grooming products, home goods and gifts.

DSC 4919 web 1 “Huntsville is a very quality city with quality experiences, and our goal is really to be grafted into that and help create those moments,” Sadler said. “When men stop in our store, they’re not just buying another random coat, they’re getting a quality experience based foundationally on savoring and relationship.”

Sadler’s background is in women’s styling and wardrobe building, but she recalled appreciating style in both women and men for as long as she can remember. Her parents were stylish dressers, which made an impression.

“I feel like when you look your best, you in return act your best, and when you present your best self, this is how you open doors to the next opportunity,” Sadler said. “I’m an enormous believer in dressing for the job you want, not the job you have.”

She appreciates when even the most casual look still appears thoughtful, and not sloppy. She’s passionate about the role Roosevelt & Co. plays in giving men a place to go to create their pulled-together personal style and brand.

“My challenge for everyone is, push yourself and your style with this purchase or the next. You can have color, texture, and print and still feel like your wardrobe is cohesive, with grab-and-go pieces that truly reflect who you are, much more so than owning only basics in your closet arsenal. We’ll still sell you a black tee and a pair of jeans, but when you come back next time, we are certainly pushing you to go beyond everyday basics with pops of personality that show more of your own brand,” Sadler Mentioned.

She enjoys suggesting new ways of adding texture and color or styling that shoppers may not have envisioned previously.

“Most people know what will go great with navy, so when I style it in the window, I’m going to put it with a different or offbeat olive or bark brown, just to show versatility of styling. You already know you can wear most items with denim; I don’t need to show you that. I’m here to show you another way to wear it,” Sadler said.

Sadler is fairly new to Huntsville, relocating here a year and a half ago from Dallas. She said she’s seen Huntsville expanding what it has to offer to residents and visitors alike, but also maintaining what makes the city unique and keeping its identity.

“One of the best aspects of Huntsville as a whole is it truly maintains a small town feel while having the majority of unique experiences you’d hope to find – unique stores like this, unique restaurants, small boutique hotels. Things like that draw people to the city because it’s maintaining the character of the town while curating growth based upon the next need or want for our locals and tourists.”

Roosevelt is popular amongst locals – very rarely do they have a one-time shopper, Sadler said. But they get a lot of feedback and return business from visitors, traveling to Huntsville for business or pleasure, who tell Sadler they wish they had a place like Roosevelt’s in their city.

The shop hosts multiple trunk shows a year, which Sadler said is a unique time for customers to experience the full breadth of Roosevelt’s exclusive brands.

Roosevelt & Co. is located at The Garage At Clinton Row, 114 Clinton Ave E, Suite 102, and is open Monday through Saturday, 10 a..m to 6 p.m. and Sunday by appointment. You can find them online at www.rooseveltandco.com.