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A Food Hall of Kitchens, Breweries and Food Trucks Coming to Town Madison

MADISON — At his State of the City Address in March, Madison Mayor Paul Finley told the audience to buckle up for some big announcements coming out of the new Town Madison development this spring. Today, the Breland Companies delivered a big one!

Rendering shows layout of Town Madison around the baseball stadium and Food Hall

The latest addition is a sprawling Food Hall of 18 kitchens curated by local and regional chefs, two breweries, and several stationary food trucks in an outdoor dining area. A central bar with indoor/outdoor seating will serve as an anchor, and developers are talking to several local and regional restaurants about joining the unique dining lineup. 

The Food Hall can be seen to the right in this rendering.

Designed by Smallwood, Reynolds, Stewart, Stewart, an international design firm based in Atlanta, the Food Hall will feature a large outdoor event space and covered stage area for a variety of events including a showcase for songwriters, concerts and big screen showings of various sporting events.

“Town Madison is taking another step toward our goal to provide a new experience in North Alabama living,” said Louis Breland. “We toured some of the finest food halls in the country looking for the right concept. A great food hall becomes a central gathering spot and brings unique energy to a community.

“Along with the (Rocket City) Trash Pandas stadium, the Food Hall and plaza area will become the place to be before a game or any time people want to meet with friends and share new experiences.”

The Food Hall, a partnership between Breland and Fuqua Development of Atlanta, joins the growing roster of tenants at Town Madison including the baseball stadium; several hotels including the avid Hotel, Home2 Suites and Margaritaville Resort Hotel; restaurants; national retailers such as Duluth Trading Co.; luxury apartments and residential communities.

Construction on the Food Hall begins this summer and tenants will be announced by the end of the year.

It is slated to open next spring – in time for the first pitch.

First avid Hotel in Alabama Breaks Ground at Town Madison

MADISON — Shovels in hand, the Breland Companies, Madison County Commission Chairman Dale Strong, and Madison Mayor Paul Finley joined the leadership team for avid Hotels to break ground on their first hotel in Alabama.

“We are excited about this great location in the City of Madison and to be a part of Town Madison’s success,” said Pritesh Patel of Jalasai Hospitality. “This new and thrilling brand will bring a tremendous new option for both business and leisure guests.”

Located at the western end of Town Madison off I-565 at Wall Triana Highway, the four-story, 87-room midscale avid Hotel is the first of its kind in the Southeast. It is also the newest addition to the 563-acre Town Madison development., which is home to the new Madison baseball stadium and dozens of retail stores, restaurants, residences, and Pro Player Park.

“Another hotel here is desperately needed,” said Finley. “Minor league baseball (Rocket City Trash Pandas) will be here in less than a year, housed in our multi-use venue at Town Madison. The way we fund that multi-use venue is a deal with Ballcorps LLC who owns the Trash Pandas, to rent it from us, but also through lodging tax.

“Town Madison has always been a regional destination location,” said Louis Breland, founder of Breland Cos. who is building the hotel and working to bring more businesses to the multi-use venue. “We are in negotiations with many retailers, many restaurants, and numerous other hotels about coming to Town Madison, so today’s groundbreaking will be the first of many businesses coming this spring and summer.”

The newest mainstream brand from IHG, avid hotels was designed for travelers and meets their expectations for the type of hospitality they value most: the basics done exceptionally well at a fair price. The location at Town Madison will feature modern, comfortable design, guest rooms designed for a sound-sleep, a focused, high-quality breakfast consisting of name-brand options, and will deliver the latest technology for a seamless guest experience

“So this is one more thing that makes a difference in our Master Plan of bringing something of quality to this area that helps the overall Tennessee Valley and makes a major difference in the City of Madison,” Finley said.

He went on to explain that the 12 baseball fields that make up Pro Player Park, located between the Madison baseball stadium and the new Avid Hotel, is a huge draw for travel baseball. 

“What do they need? They need places to stay,” said Finley. “So, they will be right here close by, and the restaurants will follow.”

“As our newest partner, avid provides not only Town Madison residents a new way to connect, relax and work, but our constantly-expanding business community yet another option to show out-of-town clients, customers, and employees everything we have to offer in Madison County,” said Madison County Commission Chairman Dale Strong.