RFCU Reaches Out to the Community with Financial Education Programming

Today, financial education is a must for just about everyone.

And, Redstone Federal Credit Union is stepping up with a series of financial education seminars.

 Based on the variety of offerings, “financial” may seem like a misnomer, but that good things – such as buying a home or launching a business – or bad things – such as natural disasters – all have direct or indirect financial consequences.

“Over time, the seminar offerings have evolved, there’s more of a mix now,” said Briana Cousins, financial education coordinator/communications. “Programming  focuses on four main tenets: Save, spend, borrow, plan. These areas effect overall financial fitness. We have developed our own in-house programming to give back to the community.”

Other resources include Balance.com which RFCU uses for the “Drive Away Happy” and “Financial First Aid” seminars, providing a “canned” curriculum that can be used for some of the online financial programming,

Over the past year, RFCU has developed a partnership with local small business incubator, The Catalyst Center to expand on seminar offerings. The collaboration has a small business development focus featuring programming such as “Finding Your Target Market,” and “Developing an Elevator Pitch.”

Cousins is focusing on the next steps and beyond.

“How can we expand outside of Madison County?” she asked. “How can we reach specific audiences, expand our market? Get the word out to the community, in general?”

Regarding one of the bigger challenges she faces, Cousins said, “There’s a massively growing segment of the population who need the messages we are providing. We are trying to find ways to reach this population that is least likely to attend seminars. Unless you can reach them where they are, they don’t participate. So, we need to find a way to get out into the community instead of them coming to us.”

“For 2019, RFCU will keep some of the same programming. In thefuture, we see more partnering with the Catalyst, focusing on providing business assistance for startups and entrepreneurs.”

RFCUseminars are free and open to members and non-members. There are morning, lunchtime, late afternoon, and early evening programs. There are no sales pitches for any of the products presented. However, presenters do provide attendees with printed materials and contact information to follow up, one-to-one.

For schedule and registration info, go to: www.redfcu.org/seminars