MADISON — A four-story, 102-room Hilton Garden Inn joins a cavalcade of new boutique hotels springing up on the west end of the sprawling Town Madison development.

Madison Mayor Paul Finley, Madison County Commission Chairman Dale Strong, Town Madison developer Louis Breland, and representatives from the Madison Chamber of Commerce shoveled the area’s famous red soil in a groundbreaking ceremony for the $16 million project by PHD Hotels, Inc.

The Hilton Garden Inn will join the avid and Home2Suites hotels at the I-565 and Wall Triana Highway interchange. It is scheduled to open in the first quarter of 2021.

The new hotel will feature a full-service restaurant offering cooked to-order breakfast and dinner and a full bar, and 24-hour, self-service retail space known as The Shop, which will offer snacks, locally sourced food and beverages, as well as essential personal items.

Designed for business travelers and regional guests, the hotel lobby will feature contemporary décor and lots of natural light. Guests can take advantage of Wi-Fi and remote printing; an onsite fitness facility and Hilton’s digital check-in with room selection tool. Through the Hilton Honors guest-loyalty program, Hilton Garden Inn guests can choose their room from a digital floor plan prior to arrival.

Hilton Garden Inn has more than 850 properties in 48 countries with more than 300 properties yet to come.