Huntsville business rebrands, offers unique and revamped customer experience to North Alabama

Over the past few months, Huntsville’s Washlab Auto Spa has undergone some significant changes. 

Previously known as On the Spot, the newly rebranded Washlab totes new amenities, a rejuvenated customer service experience, and a higher quality full car detailing service than ever before. 

According to Tyler Button, Washlab’s Director of Branding and Marketing, the entire customer service structure was rebranded a few months ago in an important business transition. 

“We had a great foundation to build on, that customers really enjoyed, but we noticed that there were a variety of changes that needed to be made in order to make the customer experience and community reception better,” said Button.

Among these changes included an overhaul of the chemicals used in washing, which places Washlab above and beyond the industry standard, and an increased focus on staff training and customer interaction. Button, whose professional background includes past experiences with the likes of Hugo Boss and Ford Motor Company, said that the most important concept that he learned from prior professional experiences was training staff to provide the best customer experience possible.

“Besides amenities, what really makes or breaks us here is the level of training that we have. We overhauled it entirely, and have a truly intensive training that helps us produce a top-notch customer experience in North Alabama. Yes, we might seem like a car wash facility to many people, but we are much more than that. We are a place to come and relax, and to be greeted by friendly faces,” said Button.

Button described the experience at Washlab as 100% inclusive to customer needs. When patrons arrive, they park underneath a shaded valet parking area and are greeted from the comfort of their cars by an attendee. With an iPad in hand, the Washlab employee checks in with the customer and, after discussing the services needed for the day, escorts the customer to the lounge area inside. From there, they can watch their car work through the belt from the inside viewing area in the lounge or take part in the variety of new amenities offered by Washlab. 

Washlab still features a snack and non-alcoholic beverage bar, 20 large 4k televisions, and fresh fair trade coffee. However, additional amenities add to the overall customer experience moving forward.

New changes include a new kid lounge area, providing a truly family-friendly experience, and a 400 square foot space for an in-house barber service provided by the Signature Barber Shop.

“Name a place you can think of where you can snag fresh coffee, drop off the kids at the family-friendly lounge space, and snag a quality haircut, all while your car is being cleaned or detailed,” said Button. 

However, the most important change for the business comes in the services offered.

“We have always been a full service detail facility, but past customers really thought of us as just a car cleaning service. This has certainly been a large part of who we are, but we offer so much more,” said Button. 

Washlab’s full detail service includes everything from hot water extracting, window tinting, decontamination, interior and exterior cleaning, and much more. The business still operates the $7 million assembly-style conveyor belt that runs over 220 feet in length. With this belt, the business can detail and clean around 300 cars a day, with an average wash time of 15 minutes, which gives patrons plenty of time to relax and take part in the various amenities offered. 

Washlab Auto Spa is open Monday through Friday from 7AM to 6PM, Saturday from 7AM  to 5PM, and Sunday from 8AM to 5PM. Washlab is located at 6555 University Drive NW, Huntsville, AL. 

For more information and a full list of services, please visit washlab.io.