A brand new beat has been confirmed for Huntsville, and it’s coming sooner than anticipated.

Representatives from C3 Presents confirmed the September 2024 launch date. The company is currently planning a two-day, multi-genre festival for John Hunt Park. The name of the event, lineups and ticket information will be released in April.

Mayor Tommy Battle hailed the forthcoming festival as a boon for both Huntsville and the wider region.

“This is a win-win for Huntsville as well as the region,” Mayor Battle remarked. “This is a great opportunity to work with a world-class festival producer to bring a world-class event to a world-class park. We can’t wait to see the lineup.”

With an eye on enhancing residents’ quality of life and bolstering revenue streams for local businesses and the hospitality sector, the introduction of this new music festival has been warmly welcomed by city officials.

“Huntsville continues to reinvest in the community by attracting events like this to the Rocket City,” affirmed Shane Davis, Huntsville’s Director of Urban and Economic Development. “We look forward to welcoming the City’s music fans and visitors alike to Huntsville in September.”

For Huntsville Music Officer Matt Mandrella, the prospect of hosting a diverse array of well-known artists, synonymous with C3 Presents-produced festivals, marks a significant milestone in the city’s aspiration to become a premier music destination.

“C3’s success in establishing festivals like Austin City Limits Music Festival and the Bonnaroo Music & Arts Festival speaks for itself,” Mandrella enthused. “This event is going to take our music city aspirations to the next level and continue establishing Huntsville as a destination for live music fans.”

Ted Heinig, Festival Director at C3 Presents, expressed enthusiasm for the partnership with Huntsville, underscoring the city’s proactive approach in inviting the festival to its grounds.

“Never before have we been recruited by a city to establish a festival,” Heinig noted. “We are excited about coming to Huntsville and bringing the music with us.”

With C3 Presents overseeing all aspects of festival production, from talent booking to logistics, vendors, and volunteers, anticipation is building as Huntsville gears up to host what promises to be a sensational addition to its cultural calendar.