BMW of North America, a major player in the United State’s automotive industry since 1975, announced the recipients of its annual Center of Excellence (COE) awards.

Among the list of 40 BMW dealers across the nation recognized for their achievements in sales, service, and customer experience, Huntsville’s very own Century BMW made the list.

The COE awards, the highest honor a BMW center can achieve, celebrate those dealerships that have consistently delivered exceptional results and upheld the brand’s values. Sebastian Mackensen, President and CEO of BMW of North America, expressed heartfelt gratitude to the winning centers.

“This accolade is a testament to their unparalleled commitment, exceptional service, and extraordinary experience they provide for our customers,” said Sebastian Mackensen, President and CEO, BMW of North America. “Their efforts have played a pivotal role in strengthening the BMW community and enhancing our brand’s reputation for excellence.”

All 349 BMW centers in the U.S. were measured on five different sales and aftersales Key Performance Indicators (KPIs) based on the Balanced Scorecard (BSC) Index. Winners outperformed their peers across these categories throughout 2023.

In an interview with the Huntsville Business Journal, Century BMW’s General Manager, Parker Jones expressed deep appreciation for the recognition, attributing its success to a pursuit of customer satisfaction and operational excellence.

“Celebrating this achievement is a testament to the dedication and commitment of our incredible team at Century BMW. Winning BMW’s 2024 Center of Excellence award underscores our relentless pursuit of excellence in every aspect of our operations, from sales, service, parts, collision and overall customer experience. This award is a reflection of our shared commitment to delivering exceptional results and exceeding customer expectations,” Parker said.

For more information about Century BMW, visit their showroom located in Huntsville or check out their website here. For a full list of COE award winners nationwide, please visit BMW’s website here.