The Huntsville/Madison County Convention & Visitors Bureau (CVB) is pleased to welcome Brooke Isom as its new Administrative Assistant and announce the promotion of Erica Bradford to Tourism Sales Manager.

Brooke Isom, a Huntsville native, joined the CVB team in July and serves as the first point of contact for those reaching out by phone or email. She also manages the CVB’s online events calendar, keeping Huntsville.org up-to-date with events that attract visitors to the area.

A graduate of Grissom High School and the University of North Alabama with a degree in Public Communication, Isom is passionate about her hometown and excited about Huntsville’s growth.

Erica Bradford, who has been with the CVB for six years, was promoted to Tourism Sales Manager on October 1. In her new role, she will focus on promoting Huntsville and Madison County as a destination for leisure group travel and leading the Educational Escapes program for student and youth tours.

Additionally, Bradford will coordinate key annual promotions such as Tourism Month and Culinary Month alongside the Vice President of Tourism, Pam Williams.

“Erica’s experience in hospitality and her dedication to the CVB make her the perfect fit for this role,” said Williams. “We’re excited to see the impact she will have in the leisure travel market and beyond.”