As Madison County continues to grow and evolve, many local businesses and organizations are looking for ways to stay aligned with the region’s upward momentum. One such organization taking the lead on moving forward with the city’s growth is the Huntsville/Madison County Convention and Visitors Bureau (CVB).

Late last week, the CVB launched its new brand identity. The rebrand comes at a time when Huntsville is experiencing unprecedented growth, from its booming tech industry to its national recognition as one of the best places to live in the U.S.

The CVB’s President and CEO, Jennifer Moore, said her organization is thrilled to launch the new brand.

“It’s been a decade since we’ve unveiled a new logo and rebrand and we just felt our community was growing and progressing so much,” Moore said.

Moore continued, “There’s something new happening every day. It was important that we had a new logo and rebrand that kind of pulled everybody together and showcased everything that we have to offer.”

The brand identity features a new logo, tagline, colors, and fonts. The logo, pictured above, includes symbols—a rocket, rolling hills, and a planetary body—that draw attention to the area’s history and natural resources.

Bold Agency, a Huntsville marketing agency, worked with the CVB to create the new rebrand.

“It’s been a great comprehensive, collaborative effort for the last several months, and we’re really excited with how it turned out,” Moore said.

Lauren Gowins, the CEO of Bold Agency, said the CVB’s new brand embraces the community’s past and present.

The new tagline, “Gravitate Here,” has multiple meanings. As a verb, “gravitate” describes the act of being drawn toward something—whether a person, place, or experience. The phrase is also a nod to Huntsville’s pivotal role in space exploration, making it a fitting invitation for visitors of all kinds to experience the community.

“The new brand plays both an homage to Huntsville’s history while embracing the future,” Gowins said.

Both the CVB and the Bold Agency are hopeful the new branding will encourage people of all types to visit the Huntsville/Madison area.

“Huntsville is a place for many. No matter what you’re interested in, there is a diverse experience waiting for you,” Gowins said.

Moore emphasized the region’s growing success as a travel destination and the new brand’s projected impact on area visitors.

“The economic impact of travel and tourism has grown to exceed 2.4 billion, with millions visiting Madison County every year. This new brand will reach prospective visitors from across the country and around the globe,” said Moore.

Tourism is vital to the local economy and supports thousands of jobs in Madison County.

When asked what interesting events the CVB had coming up in Huntsville, Moore said the next several weeks in the city will be very busy.

Huntsville is hosting several significant events, including the Conference USA Championships and the Association of the United States Army (AUSA) Global Force Symposium.

The CVB has been operating in Huntsville since 1970. It is the city/county’s official organization charged with promoting Huntsville as a convention and visitor destination.