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Sports Tournaments over Weekend Generate $1.7 Million Economic Impact in Huntsville

Huntsville isn’t just a high-tech town known for helping put man on the moon.

It’s also a magnet for competitive sports tournaments that attract thousands of visitors and produce millions of dollars each year in the community. In fact, the Southeastern Short Course Championships and NASA Volleyball Bash this past weekend had an economic impact of more than $1.7 million in Huntsville alone, the city announced in a news release.

With more than 25 sporting events scheduled for 2020, the Huntsville Sports Commission reports an economic impact of over $2 million already this year in Huntsville. Sports Commission Executive Director Ralph Stone said this past weekend was a great example of Huntsville’s potential in the sports tourism industry.

“It was a great weekend for sports business in Huntsville,” he said. “With a combined economic impact of over $1.7 million for the City, it goes to show why the Huntsville Sports Commission does what we do.”

Below are main specs from both tournaments over the Feb. 21-23 weekend:

Southeastern Short Course Championships

  • Host: Huntsville Swim Association
  • Total Economic Impact: $870,312
  • Participants: 945
  • Daily Spectators: 1,890
  • Room Nights: 2,044

NASA Volleyball Bash

  • Host: NASA Volleyball Club
  • Total Economic Impact: $855,672
  • Participants: 1,704
  • Daily Spectators: 2,500
  • Room Nights: 1,864

Nancy Rickmeyer, tournament director for NASA Volleyball Bash, said this year’s event at the Von Braun Center was one of its best competitions yet. Downtown Huntsville was also a key factor in making the event so successful, she said.

“Downtown Huntsville has more opportunities than ever for dining, shopping and activities close to the VBC for all participants,” she said.

The Southeastern Short Course Championships also went well, thanks to partnerships within the community, according to Huntsville Swim Association Head Coach Matt Webber.

“The Southeastern championship meet is as well run a meet as you will find in the country,” he said. “The support we receive from the City of Huntsville, Huntsville Sports Commission and Huntsville Parks and Recreation Department is unmatched in terms of contributing to successful competitions.”

A recent study by WinterGreen Research estimates the youth sports industry is a $19.2 billion market in the U.S., rivaling the size of the $15 billion NFL. As traveling sports teams grow in popularity, that figure jumps to $24.9 billion worldwide.

Judy Ryals, president and CEO of the Huntsville/Madison County Convention & Visitors Bureau, said the Southeastern Short Course Championships and NASA Volleyball Bash demonstrated the critical role sports tourism plays in Huntsville’s economy.

“It’s evident in the past weekend’s events and in others like the inaugural Huntsville Championship professional golf tournament in April and the U.S. Tennis Association’s national championship for 16-and-under girls this July, and so many other competitions,” she said. “It’s a testament to the excellent facilities and the city leadership in recognizing the benefit of sports to our community.”

Governor’s Conference on Tourism Coming to Huntsville

Elected officials and tourism leaders throughout the state will gather in Huntsville for the 2019 Alabama Governor’s Conference on Tourism.

The conference, which is Aug. 17-20 at the Von Braun Center, brings the state’s travel and tourism industry together for professional development, networking, and collaboration on strategies to promote Alabama as a premier travel destination.

Approximately 200-250 guests, including representatives from statewide attractions, hotels, convention and visitors bureaus, marketing firms, and other hospitality workers, are expected to be in attendance.

“The conference not only gives Alabama travel professionals the opportunity to learn from experts in tourism and marketing, but to also raise money for in-state college scholarships and reward hard work through industry awards,” said Patti Culp, CEO for the Alabama Travel Council.

Judy Ryals, president/CEO of the Huntsville/Madison County Convention & Visitors Bureau, said the city is excited about the conference.

“2019 is such a hallmark year for our city as we celebrate the state bicentennial, the Apollo 11 50th anniversary, new dining, retail, and entertainment developments, and so much more; this is perfect timing to welcome our tourism partners to see the growth happening in Huntsville and experience everything we have to offer as a destination,” Ryals said. “We look forward to the opportunity to showcase our community’s progress to industry leaders and highlight why Huntsville/Madison County is a key asset in the state’s tourism offerings.”

In 2018, the travel and tourism industry, which includes leisure and meeting visitors, was responsible for more than 17,000 jobs in Madison County. The 3.4 million visitors also pumped a record-breaking $1.4 billion into the local economy.

While in Huntsville, the visitors will attend receptions at the U.S. Space & Rocket Center, Campus No. 805 and , Alabama Constitution Hall Historic Park & Museum; play a round of golf at Robert Trent Jones – Hampton Cove; and tour the Huntsville Botanical Garden and downtown.

 

Good Eatin’ Ahead as Huntsville Restaurant Week Kicks Off

Some tasty offerings during the Huntsville Restaurant Week press conference at Stovehouse. (Photo/Steve Babin)

Guests were met with the delicious aroma of roasting garlic and were served complimentary spicy veal meatballs and seafood Fritto Misto from Mozzara’s Italian Kitchen at the Stovehouse during the official kickoff for the eighth annual Huntsville Restaurant Week, Aug. 9-18.

Mayor Tommy Battle laughed that Restaurant Week is 52 weeks a year at the Battle house as he and Madison Mayor Paul Finley joined the Huntsville-Madison County Convention & Visitors Bureau in highlighting the culinary events ahead.

“As Huntsville grows, so does our local dining scene, and we’re excited to have so much to offer to visitors,” said Judy Ryals, president/CEO of the Convention & Visitors Bureau, “There are culinary experiences in Huntsville that can’t be found anywhere else: from dining under the National Historic Landmark Saturn V rocket at the U.S. Space & Rocket Center’s Biergarten, to the one-of-a-kind settings at venues such as Campus No. 805, Stovehouse, MidCity, and so many others.

Judy Ryals

“Huntsville is truly a destination that attracts visitors seeking unique dining and travel experiences.”

More than 50 local eateries and breweries will participate in “ten tasty days of deals” beginning Friday to encourage people to try some of the new cuisine that has come to Huntsville in the past couple of years. Straight to Ale, Old Black Bear, and InnerSpace breweries are also participating with specialty Restaurant Week craft beers.

“As the coordinator of Huntsville Restaurant Week, it has been my pleasure to see this promotion grow,” said Pam Williams, Tourism & Education sales manager for the CVB. “Each year it is surprising to see how many new places have joined the Madison County culinary scene, and 2019 is no different.

Pam Williams

“Ultimately, the CVB’s goal for Restaurant Week is to showcase the Madison County dining scene to visitors, and to remind locals to try something new.”

Patrons will find lunch specials featuring two courses at fixed prices of $10 and $15; with three-course dinner specials in the $10, $20, $30, and $40 range. Restaurants can choose one or any combination of those specials and offer other specials beyond these categories.

The event also features a special “Bonus Bites” category for establishments that do not offer a traditional lunch or dinner, but offer breakfast, desserts, appetizers, or small bites exclusively.

At Stovehouse in Huntsville, Madison Mayor Paul Finley, left, and Huntsville Mayor Tommy Battle encourage visitors to take in the best food the area has to offer during Restaurant Week. (Photo/Steve Babin)

The CVB has partnered with OpenTable, an online restaurant reservation platform and the official online reservations provider for Huntsville Restaurant Week. With just a few clicks, patrons can view all participating restaurants and secure a reservation.

The CVB’s #iHeartHsv blog will feature dedicated food and beverage content throughout the month in hopes of attracting “foodie” visitors from out of town.

For information on the events of Huntsville Restaurant Week, visit huntsville.org/events/restaurant-week/.

Bon appetit Madison County! There’s some good eatin’ ahead!

Tourism/Travel Creates Record-Setting $1.4B Economic Impact Here

The Huntsville-Madison County area continues to be a major tourism and travel attraction with 2018 setting another record.

According to figures released by the Huntsville/Madison Convention & Visitors Bureau and the Alabama Tourism Department, the economic impact of travel and tourism to Madison County reached its highest levels ever.

About 3.4 million people visited Madison County last year, supporting more than 17,200 jobs and creating an economic impact of $1.4 billion – a 7.6 percent increase in spending on hotels, restaurants, shopping and transportation.

“Travel and tourism in Madison County is thriving,” said CVB President/CEO Judy Ryals. “More people
than ever are coming to see all the amazing things we have to offer as a community; they’re experiencing our arts scene and our incredible dining options, they’re witnessing first-hand how Huntsville built the U.S. space program and sent man to the moon. One
thing is for sure – once people visit Huntsville, we know they’ll be back. We are proud of how the travel and tourism industry supports local jobs, and we are honored to create a better quality of life for locals and our visitors.”

This year is also expected to be record-setting with celebrations for the 50th anniversary of the Apollo moon landing and the state bicentennial on tap.

The moon landing anniversary has garnered international media attention for Huntsville, landing the city a spot in The New York Times’ coveted “52 Places to Go in 2019” list.

Travel industry sets record in Madison County

Visitors to Madison County provided a nearly $1.3 billion economic impact in 2016, according to figures released Wednesday by the Huntsville/Madison County Convention & Visitors Bureau and the Alabama Tourism Department.

It was the highest level ever for the county as travel and tourism provided more than 16,400 jobs. It was a 9.2 percent increase in spending on hotels, restaurants, shopping and transportation, according to the figures provided by the state.

“Travel and tourism to Madison County is big business,” CVB President/CEO Judy Ryals said. “It directly impacts the pocketbooks of local residents, and we’re excited to release this information, especially since 2017 was yet another record-breaking year for economic impact.

“We are proud of how the travel and tourism industry supports local jobs, and we are honored to serve the roughly 3.1 million visitors that traveled to Huntsville/Madison County over the past year.”

Statewide, the travel industry grew by $1 billion in 2017 to a record of $14.3 billion in expenditures, and increased jobs by 7,399 to some 186,906 employees, Gov. Kay Ivey announced. She said that the industry grew by 7 percent and attracted an additional 810,000 visitors to top 26 million guests for the first time.