The Hummus & Pita Co. is bringing its Mediterranean fare to the Rocket City.

The Brooklyn-based, fast-casual Mediterranean restaurant is opening Thursday at Times Plaza, 2137 South Memorial Parkway.

The Hummus & Pita Co. is welcoming all first responders to eat for free at the restaurant’s soft-opening on Wednesday. And, to celebrate the grand opening, the restaurant will be giving away meals to the first 50 customers on Thursday’s opening day.

“We’re excited to be expanding The Hummus & Pita Co. further into the Southeast with the Huntsville opening,” said co-founder Dave Pesso. “The popularity of Mediterranean cuisine is rapidly growing in the Southeast and we look forward to introducing our fresh, innovative, and flavorful meals to this region.”

The opening is a part of a five-location deal with franchise company, Premier King, Inc. This location will be join the Atlanta restaurant that opened in November and a store in Montgomery is slated to open before year’s end.

Since 2011, the Brooklyn-born Hummus & Pita Co. has been delivering guilt-free, homemade cuisine to the masses. The concept has taken the best dishes from all over the Mediterranean region, including recipes that have been passed down generation to generation, and built a menu that works for all taste and dietary preferences.

All menu items are made from scratch on the premises at each location, using only the freshest ingredients available to ensure high-quality, flavor-focused eats for every guest. There are gluten-free, dairy-free and vegan items on the menu, as well.

The restaurant is known for its freshly-baked pita and laffa breads, wide variety of innovative vegetarian and vegan dishes, meats cooked in a traditional taboon oven. Its signature hummus-based dessert offerings such as the Chickpea Chiller have been recognized by media outlets including ABC’s “The Chew,” People magazine, Business Insider, PopSugar, and more.

The Hummus & Pita Co. will be open daily from 11 a.m. – 8 p.m. and will offer dine-in, curbside, takeout, and delivery via third-party partners. Customers can download The Hummus & Pita Co. app for advanced ordering and other loyalty features, through the Apple Store and Google Play. The restaurant will offer catering services to accommodate events or parties of any size. Visit hummusandpitas.com.