Huntsville is booming with strong job creation, capital investment, and population growth, making it the biggest city in Alabama years ahead of projections.

In order to help keep this growth on a rapid upward trajectory, the Huntsville/Madison County Chamber has redesigned its economic development and recruitment websites, putting them both on a single site, the newly relaunched asmartplace.com.

Featuring a refreshed logo, color palettes, and branding, the revamped website is designed to tell the story of Huntsville to businesses and individuals considering expanding or moving to the region.

The website has two primary tracks, one for job seekers and one for site selectors, and is organized into four sections: Locate & Expand Here, Economic Overview, Career Opportunities, and Call Huntsville Home.

“The first version of asmartplace.com launched 15 years ago,” said Lucia Cape, the Chamber’s Senior VP of Economic Development, Industry Relations, and Workforce. “We created ‘A Smart Place’ using a slogan developed to support the 2005 Base Realignment and Closure (BRAC) process. We strongly feel it captures the essence of the Huntsville metro, then and now, from being named one of the world’s smartest cities by Forbes in 2009 to retaining our ranking of highest concentration of engineers year after year.”

The website supports the workforce marketing campaign the Chamber is starting in 2022. The campaign will use social media and digital marketing to attract both talent across the United States that meets the needs of Huntsville’s existing and future employers and to inform students and parents across the region of the high-demand careers available to them right here.

Digital and social media ads have featured national rankings, workforce statistics, and career opportunities, with the analytics from these campaigns providing valuable insights about what generates traffic to asmartplace.com.

The Huntsville/Madison County Chamber is committed to supporting new and existing companies by attracting more talent to the community and increasing “smart career” awareness among students to ensure the city remains ASmartPlace well into the future.