New Huntsville/Madison County Convention and Visitors Bureau Initiatives Aim to Extend Traveler Stays and Support Local Partners
The Huntsville/Madison County Convention and Visitors Bureau (CVB) is continuing to invest back into the Rocket City with their latest marketing initiatives, a mobile visitors center and a new, improved website.
The mobile visitor center will travel to various community events, festivals, and gatherings across Huntsville and Madison County.
Jennifer Moore, president and CEO of the CVB, said her team wanted a way to deliver information directly to visitors and inspire them to discover more of what Huntsville has to offer.
“Our aim was to design a vehicle that delivers information directly to visitors in a striking and memorable way, ensuring it gets noticed wherever it goes,” she said.
Moore continued, “We also want to encourage people that are already here that might be visiting to extend their stay and see some more other things in our community.”
Moore and her team at the CVB are kicking off the initiative with a gratitude tour, putting the mobile visitor’s center on the road to acknowledge the partners who support Huntsville’s growing visitor economy.
During these events, the CVB will serve various foods and drinks as a way to say thank you to the different businesses and or organizations in the Huntsville area.
“We’re going to take it out to a lot of the organizations that we’ve partnered with over the years and thank their employees and their teams for helping us bring conventions and meetings to Huntsville,” Moore said.
According to Moore, the visitor’s center van was purchased locally, at the Landers McLarty dealership. Bankston Motor Homes provided customization for the inside of the vehicle. Alan Wilson, owner of Metro Signs & Wraps, produced the vehicle’s custom wrap and Taylor Burton created the design.
The mobile visitor’s center and new website accompany an updated marketing strategy the CVB unveiled earlier this spring.
“With the new logo and branding done earlier this year, we incorporated imagery and elements to reflect the history and the diversity of our community,” Moore said.
In addition to the logo, the CVB launched a new tagline, Gravitate Here, a message that plays off Huntsville’s storied history in space exploration while highlighting the city’s growing pull as a place to live, work, and visit.
“We can’t wait to see where this next chapter takes us and to keep showing the world why Huntsville and Madison County is the place to gravitate here,” Moore said.
For the new website, the CVB worked with Simpleview to make the site faster and more efficient while enhancing navigation and functionality.
According to statistics released by the City of Huntsville this August, more than 34,000 new residents have moved to the area over the past five years.
With an average of 18 people moving to Huntsville every day, the CVB sees its new marketing tools as essential to representing a community that’s rapidly expanding.
“Our community continues to grow and excel and the Convention of Visitors Bureau wants to reflect that image by raising the bar with our new promotional tools and assets,” Moore said.
