The University of Alabama in Huntsville (UAH) recently hosted the Business of Space conference, an event dedicated to exploring the intersection of space commerce, media, and economic development. Among the distinguished speakers was Dr. David Livingston, host of The Space Show and executive director of the One Club Week Foundation. Livingston’s presentation delved into the evolving influence of media on the new space economy, highlighting its critical role in transitioning from the era of “alt space” to “new space.”

Dr. Livingston shared insights from his extensive background in commercial space models, recalling the challenges he faced in getting his dissertation on the subject approved. He recounted how The Space Show began as a radio program and evolved into a pioneering space-focused podcast in 2005, contributing significantly to the growing landscape of new space media. His discussion underscored how media has become a driving force in shaping public perception and investment in space ventures.

A pivotal moment in this transformation, according to Livingston, was the X Prize competition in 2004. This event demonstrated the private sector’s ability to innovate in space exploration and helped fuel media growth in covering commercial space endeavors. His work in this area includes the development of a Code of Ethics for Off-Earth Commerce, which has been widely published and revised to reflect the evolving nature of space business.

Beyond his work in media, Dr. Livingston is a prominent voice in the broader discussion on space commerce and ethics. He has been featured as a guest on national programs such as Coast to Coast AM, Red FM in Cork, Ireland, and various internet radio platforms, where he discusses space tourism and commerce. As a contributing author to Beyond Earth: The Future of Humans in Space, Livingston’s chapter, Making Space a Popular Goal, examines how to cultivate a space-faring culture. He is also involved in an action group with notable figures such as Barbara Marx Hubbard and Howard Bloom, advocating for increased awareness of space settlement and development.

Additionally, Livingston is contributing to a forthcoming book on space ethics, with his chapter focusing on lunar economic development, access to the Moon, and the marketing of lunar initiatives to attract capital investment. His work underscores the necessity of integrating ethical and economic considerations into space policy and commerce.

Perspectives from UAH Leadership

Dr. Jason Greene, Dean of the UAH College of Business, emphasized the growing significance of space commerce beyond its traditional technical and scientific aspects.

“Space is no longer the sole domain of engineers and scientists, as there are important economic and business challenges that must be confronted in order to grow and sustain space activities,” said Greene. “At the UAH College of Business, we are dedicated to creating opportunities for students and thought leaders to shape the future of the space sector. The Business of Space conference serves as a platform to fuel meaningful discussions, spark innovative ideas, and launch research initiatives that have the potential to shape future policies and business practices within the new space economy.”

As interest in the intersection of space and business continues to grow, the Business of Space conference is expected to expand significantly. This year’s event saw a 15% increase in registrations, with similar growth anticipated for next year. The 2026 conference is already scheduled for March 1-3, 2026, promising another round of insightful discussions and networking opportunities for professionals, academics, and students alike.

For more information about future conferences, visit opce.uah.edu/2026BusinessofSpace.