In a crowded digital marketplace where brands compete for attention across social media, search engines and streaming platforms, one marketing approach may appear counterintuitive: telling some consumers, “This isn’t for you.” Known as “dissuasive framing,” the strategy is central to research led by Dr. Karen Anne Wallach, a professor in UAH’s College of Business. Her […]
“Catch a wave and you’re sitting on top of the world,” the Beach Boys sang. And, according to Dr. Andy Aldrin, waves are the perfect metaphor for the commercialization of space. Aldrin, son of astronaut Buzz Aldrin, is the executive director of Space Programs, Embry-Riddle Aeronautical University Worldwide. He was the keynote speaker Tuesday at […]
The University of Alabama in Huntsville’s College of Business will host the Business of Space Conference from March 1-3 on the UAH campus. Registration for the conference is open and runs through Feb. 26. The cost is $575. Discounted rates are available for those who register by Feb. 9, and special rates are available for […]
The University of Alabama in Huntsville’s College of Business and Science Applications International Corporation (SAIC) marked the latest step in their partnership with a $50,000 donation from the company to establish the UAH Cloud Center of Excellence. The program will provide students with direct access to cloud-computing education and training in order to grow their […]
The University of Alabama in Huntsville (UAH) recently hosted the Business of Space conference, an event dedicated to exploring the intersection of space commerce, media, and economic development. Among the distinguished speakers was Dr. David Livingston, host of The Space Show and executive director of the One Club Week Foundation. Livingston’s presentation delved into the […]
On Tuesday, March 26, 2024, the University of Alabama in Huntsville (UAH) College of Business celebrated their 30th year of accreditation renewal with a ribbon cutting and open house. The College of Business received accreditation from the Association to Advance Collegiate Schools of Business (AACSB). The AACSB is a premier accreditor of collegiate business and […]
The University of Alabama in Huntsville (UAH) College of Business will host the inaugural Business of Space Conference to focus on economics, commerce and sustainability of new space. Registration is now open for the gathering that will unite space industry professionals from across the nation on April 21-23 on the campus of UAH, a part of the […]
Thompson Burton has expanded to Huntsville, Alabama, with Maples Law Firm, PC joining the middle Tennessee based firm. The combined firm will have offices in Huntsville, Alabama, and in Nashville and Franklin, Tennessee, and adds commercial litigation and bankruptcy/debtors’ counsel depth via experienced attorneys Stuart M. Maples and Mary Ena Heath. “Ronn Steen, Thompson Burton […]
The Huntsville Area Association of Realtors (HAAR), in association with the UAH College of Business, has released its Huntsville Area Real Estate Economics Report for the first quarter of 2023. The most dramatic difference between Q1 2023 and the same quarter the previous year was the 171.5% increase in units on the market. Additionally, many […]
Science Applications International Corp. (SAIC) continued its support of The University of Alabama in Huntsville (UAH) College of Business by presenting a $100,000 gift to UAH officials on March 30. Starting in 2009, SAIC has made this $100,000 gift each year to the College of Business at UAH, a part of The University of Alabama […]
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