Tiffany James will serve as the next CEO of the Huntsville Area Association of REALTORS® (HAAR). James, who will assume the new role at the end of July, will oversee both HAAR and ValleyMLS.

James joins HAAR as Huntsville and North Alabama continue to experience rapid growth across defense, aerospace, technology, advanced manufacturing, tourism, and population expansion. In her new role, she will work with HAAR leadership, ValleyMLS, brokers, REALTORS®, subscribers, and community partners to strengthen member value, support market professionalism, and expand the organization’s regional impact.

James brings more than 20 years of experience in REALTOR® association leadership, communications, advocacy, governance, member engagement, and organizational modernization. Most recently, she served as CEO of the Fort Collins Board of REALTORS®, where she led strategic and operational initiatives, expanded partnership participation, diversified non-dues revenue, and led modernization efforts including a new website and association management system implementation.

She also previously served in senior leadership roles with the Greater Las Vegas Association of REALTORS®, where she launched the organization’s first Communications Department and helped position the association as a leading regional authority on housing data and media relations.