Posts

A Brand New Time in South Huntsville or, Rather, a New Brand

In the next couple of months, south Huntsville will enter a new era. In fact, a “brand’ new era.

South Huntsville business owners, community members and government officials are coming together to create a vibrant and thriving district.

Extending from, essentially, Martin Road south to the Tennessee River, South Huntsville Main Street will be a corridor reflecting a diverse lifestyle of work and play.

Just imagine, driving south on the parkway through the Martin Road “tunnel.” On the “ceiling” and the sides are row upon row of colored lights.

Talk about a grand entrance!

And as you exit the “tunnel,” laid out in front of you are banners on the light poles welcoming visitors.

There are local businesses along the road, each touting their wares and inviting customers inside.

The South Huntsville Business Association, with Executive Director Bekah Schmidt and President Jerry Cargile, has been the impetus to improving this part of the city.

A major step was being accepted into Main Street Alabama, a nonprofit organization that uses a national model with a 40-year track record of revitalizing downtowns and neighborhoods.

The process concentrates in four areas: organization, design, promotion and economic vitality. Each one is guided by Main Street’s transformation strategy to remain focused on a specific market-based outcome.

With a solid and active SHBA, the organization stage is answered. The design aspect concerns itself with aesthetics and function, such as the tunnel lights, improved landscaping and redesigned parking areas.

Promotion will incorporate some of the design aspects as well as sharing information and marketing the district. Economic vitality is key in that there must be room and desire for businesses to grow and prosper.

To help in the process, SHBA has launched a South Huntsville Community Survey. It is anonymous and the feedback will help provide direction for businesses to grow in South Huntsville. The findings will be shared with the public at a community meeting June 6. You can find the survey at https://www.surveymonkey.com/r/sohunt. For information, visit http://shba.biz/

Also at the meeting, the Main Street Alabama officials will revisit south Huntsville to launch a branding presentation, which includes a logo for the district and several variations of it; a marketing strategy; and other information to help south Huntsville soar to new heights.

(Bud McLaughlin is editor of the Huntsville Business Journal. He can be heard every Wednesday at 6:30 a.m. with Fred Holland on WTKI-FM 105.3 and 1450 AM.)

‘Main Street Alabama’ designation to make South Huntsville a ‘special place’

Main Street Alabama President Mary Helmer

There may be no specified downtown nor an entertainment district per se.

In fact, South Huntsville’s “main street” is a four-lane divided highway that carries a U.S. route designation.

But, the area that stretches from roughly south of Governors to drive to the Tennessee River is a Main Street Alabama community.

“I couldn’t be more thrilled to work with you guys,” Mary Helmer, Main Street Alabama president and state coordinator, said at a news conference Tuesday at the Doubletree Suites. “You’ll know when you arrive, you’re in a special place.”

Helmer said the work will start in early August when a resource team visits to develop a transformation strategy. The team includes Helmer and a group of national experts and the entire process will take place “over the next two or three years,” she said.

Huntsville Mayor Tommy Battle

South Huntsville Business Association President Jerry Cargile

Mayor Tommy Battle said a key to the transformation is the completion of the Parkway overpasses at Byrd Spring Road and Logan Drive/Lily Flagg Road – which he called “disruptive construction.”

“When the Parkway is opened, it bring the market to here,” he said. “All of a sudden, within a 10-minute drive, you have 200,000 people.”

Jerry Cargile, president of the South Huntsville Business Association, is looking forward to the economic growth the “Main Street Alabama” label will bring to the community.

“The journey begins today,” he said. “From a surviving district to one that is thriving.”