Tag Archive for: Straight to Ale

Small Biz Spotlight: Talking local business and good brews with Straight to Ale Brewery

The Huntsville craft beer scene wouldn’t be what it is today without Straight to Ale brewery and the group of friends who started it. As the second oldest craft brewery in Alabama, Straight to Ale’s origins are tied to Free the Hops, a grassroots lobbying organization that led the charge for changing Alabama’s beer laws. […]

Small Business Spotlight: “No bookstore, no problem” for The Snail on the Wall Bookstore

Huntsville is home to a rather unique bookstore…a bookstore without an actual store. What began as a pop-up book shop in 2017 has grown into quite the sophisticated operation for Lady Vowell Smith, founder and owner of The Snail on the Wall independent bookstore. A bookstore without a physical store certainly has its challenges, for […]

The Brewers Cooperative Offers a Collaborative Experience for Beer Lovers at Stovehouse

After overcoming multiple setbacks and delays owing to the COVID-19 pandemic, the much anticipated collaborations of breweries, The Brewers Cooperative, opened for business in April. Originally announced in 2019, The Brewers Cooperative is a 10,000-square-foot collaborative effort between Huntsville’s Straight to Ale Brewery, Salty Nut Brewery and Druid City. The collaboration also includes the Birmingham […]

Magna Cum Lager: Straight to Ale and Alabama A&M Brew a Collaboration of Success

Let the commencement begin!  As one of few brewing alliances between a university and a brewery, industry has aligned with higher education to create a beverage for the market.  Alma Mater, the much-anticipated Alabama A&M University-inspired American lager, recently made its debut at Straight to Ale Brewing in Huntsville. The inaugural roll-out was greeted by […]

What’s Brewing at Alabama A&M? Straight to Ale’s Lager with a Bite

Coming soon to this area – a lager with some bite.  As part of an exclusive and innovative partnership, local brew guru Straight to Ale has teamed up with Alabama A&M University in rolling out a lager-style beer.  This initiative combines Straight to Ale’s brewing expertise with the academic food science prowess of A&M.  Straight […]

On your marks. Get Set. Finish! Athleticism Not Required for Annual .12K Microthon

Butler Green, that .12 kilometer stretch of greenspace at Campus 805 between Straight to Ale and Yellowhammer Brewing, is the site of a most unusual “race.” The annual Rocket City .12K Microthon steps off Oct. 18. The event is a benefit for the special needs arts program at Merrimack Hall. And you do not have […]

Sitdown with Success: Straight to Ale’s Bruce Weddendorf

(Sitdown with Success is a regular feature of the Huntsville Business Journal on entrepreneurs and their keys to success. This month’s subject is Bruce Weddendorf who helped revolutionize the craft-brewing industry in Huntsville and the state.) Just four short weeks before COVID- 19 became everyone’s daily reality, Huntsville City Mayor Tommy Battle proclaimed Feb. 14 […]

Local Small Businesses Take COVID-19 Hit, Vow Flexibility

MADISON — Some small businesses aren’t going to make it, but those who do are vowing to hunker down and do what it takes to survive. That was the overall sentiment coming from small business owners, state and local government officials, and members of the Tennessee Valley Republican Club as they gathered Saturday morning at […]

‘Tis Time for the Wearin’ o’ the Green and the Spendin’ of It …

If all you know about St. Patrick’s Day is shamrocks, leprechauns, and Lucky Charms breakfast cereal, you might be surprised to learn there is an economic message wrapped up in all that ádh mór coming your way March 17. This year, the 42nd annual Ellen McAnelly Memorial St. Patrick’s Day Parade will draw 1,500 participants […]