Three new retailers, Madewell, L.L.Bean, and Rowan, are coming soon to Bridge Street Town Centre in Huntsville, bringing more options for area shoppers.

Madewell, known for its classic wardrobe staples and quality denim, will open this November. Outdoor retailer L.L.Bean will debut its first-ever Alabama location at Bridge Street next spring. Rowan, a piercing studio where all piercings are performed exclusively by licensed nurses, is slated to open in 2026.

Justin Stein, Tanger’s Executive Vice President of Leasing, said the company is tailoring its leasing strategy to meet the expectations of local shoppers.

“We have, as you know, in Huntsville, a very sophisticated consumer. We have a very, very educated consumer in this market, a very well-compensated and smart demographic here. So we’re leasing to that and we’re listening,” Stein said.

Regarding the three new brands, Stein said Tanger is excited to see the positive impact Madewell, L.L.Bean, and Rowan will have on the shopping center.

“I’m confident that this will just help us keep the momentum going,” Stein said.

Stein also emphasized that the goal is to reflect community preferences in the shopping center’s mix of retailers.

“It’s important, I think, to get out there that we’re listening to what the community wants from a merchandising mix standpoint and we’re trying to deliver on that,” Stein said.

Maxine Miller, Assistant Vice President of Lifestyle Leasing at Tanger, said in a recent statement that Bridge Street is, “…at the heart of one of the fastest-growing markets in the Southeast.”

She added that Tanger is committed to bringing in sought-after, unique retailers that enhance the center’s appeal.

“We’re proud to introduce in-demand, exclusive, and first-to-market retailers that elevate the overall shopper experience and reinforce Bridge Street’s position as a destination unlike any other in the state,” Miller said.

Tanger acquired Bridge Street in 2023 and has since added several new tenants, including Starbucks, Crocs, and Warby Parker. The center also welcomed Alabama’s only LEGO retail location earlier this year, a store Stein says has been an immediate hit.

“Lego opened a few months ago, and it came out of the gate extremely hot. The sales that they’re doing are off the charts,” Stein said.

He noted that the store has not only performed well but has also brought new visitors to the shopping center.

“Lego corporate is extremely excited about the early indications of that store. It speaks to the Huntsville community and it’s bringing a younger demographic to Bridge Street Town Centre, and it’s something that we’re going to build off of,” Stein said.

According to Stein, Huntsville’s growth and reputation make it a natural choice for major brands.

“We love this market. We know it’s emerging, it’s growing. And, brands, when they think about Alabama, they’re thinking about Huntsville. I think it’s a testament to what’s going on in the community,” Stein said.

Businesses interested in leasing opportunities at Bridge Street Town Centre can contact Maxine Miller by email at Maxine.Miller@tanger.com or by calling 312.371.4484.