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Redstone Federal, South Huntsville Business Main Announce Business Facade Grants

South Huntsville is about to undergo a facelift.

Or, rather, a façade lift.

Business owners in South Huntsville will be able to apply for money to improve/update their storefronts through the Façade Improvement Grant Program.

The program, sponsored by Redstone Federal Credit Union, was announced Monday by the South Huntsville Main Business Association.

“With the generous contribution of Redstone Federal Credit Union, we are proud to be able to provide this innovative approach to improving the aesthetics of our district,’’ said Bekah Schmidt, executive director of the South Huntsville Main Business Association. “Façade Improvement Grants have had great success in other Main Street communities, such as Birmingham and Gadsden.

“We look forward to seeing the impact this new Façade Improvement Grant Program has on our district.”

The program is designed to promote the improvement of commercial and multi-use properties in the South Huntsville Main district by helping property owners upgrade, rehabilitate, and preserve the façades of eligible structures in the South Huntsville Main district.

The program aims to make revitalization efforts affordable by providing one-third of matching grant funds up to $5,000. Qualifying applications must identify the source of the additional funds required to complete the project within a calendar year of the award date.

After surveying its business owners, the South Huntsville Main Business Association found that most of the South Huntsville building stock was built before 1980. The market study also indicated that both the consumers and b

Redstone is excited about this opportunity to serve small businesses, said John Cook, the credit union’s vice president of lending.

“Redstone is committed to walking alongside the area’s small businesses owners to provide the resources they need to not only survive, but to thrive and grow,’’ said Cook. “That’s why Redstone is excited to partner with the South Huntsville Main Business Association in supporting the Facade Improvement Grant Program.’’

Façade Improvement Grants are provided to owners who apply, and are selected, in recognition of the positive impacts that individual building improvements can have on overall appearance, quality, growth, and vitality of the district.

Additional benefits of the Façade Improvement Grant Program include:

  • Encouraging new private investment the South Huntsville Main District in the form of fixed asset contributions related to exterior building improvements;
  • Preserving, enhancing, and restoring the historical and architectural significance of buildings in South Huntsville;
  • Perpetuating a positive and proactive business climate in South Huntsville that encourages the revitalization of buildings and supports business improvement.

Interested business and property owners inside the South Huntsville Main district are invited to attend the Façade Improvement Grant Workshop on Sept. 23, at 3 p.m. at the Huntsville Hub. The deadline to apply for the grant allocation is Oct. 15, 2019.

More information, including the application and grant requirements can be found at shba.biz.

 

 

A Brand New Time in South Huntsville or, Rather, a New Brand

In the next couple of months, south Huntsville will enter a new era. In fact, a “brand’ new era.

South Huntsville business owners, community members and government officials are coming together to create a vibrant and thriving district.

Extending from, essentially, Martin Road south to the Tennessee River, South Huntsville Main Street will be a corridor reflecting a diverse lifestyle of work and play.

Just imagine, driving south on the parkway through the Martin Road “tunnel.” On the “ceiling” and the sides are row upon row of colored lights.

Talk about a grand entrance!

And as you exit the “tunnel,” laid out in front of you are banners on the light poles welcoming visitors.

There are local businesses along the road, each touting their wares and inviting customers inside.

The South Huntsville Business Association, with Executive Director Bekah Schmidt and President Jerry Cargile, has been the impetus to improving this part of the city.

A major step was being accepted into Main Street Alabama, a nonprofit organization that uses a national model with a 40-year track record of revitalizing downtowns and neighborhoods.

The process concentrates in four areas: organization, design, promotion and economic vitality. Each one is guided by Main Street’s transformation strategy to remain focused on a specific market-based outcome.

With a solid and active SHBA, the organization stage is answered. The design aspect concerns itself with aesthetics and function, such as the tunnel lights, improved landscaping and redesigned parking areas.

Promotion will incorporate some of the design aspects as well as sharing information and marketing the district. Economic vitality is key in that there must be room and desire for businesses to grow and prosper.

To help in the process, SHBA has launched a South Huntsville Community Survey. It is anonymous and the feedback will help provide direction for businesses to grow in South Huntsville. The findings will be shared with the public at a community meeting June 6. You can find the survey at https://www.surveymonkey.com/r/sohunt. For information, visit http://shba.biz/

Also at the meeting, the Main Street Alabama officials will revisit south Huntsville to launch a branding presentation, which includes a logo for the district and several variations of it; a marketing strategy; and other information to help south Huntsville soar to new heights.

(Bud McLaughlin is editor of the Huntsville Business Journal. He can be heard every Wednesday at 6:30 a.m. with Fred Holland on WTKI-FM 105.3 and 1450 AM.)