It has been years since the building at 409 Madison Street has been occupied and operational. Located directly across the street from the Early Works Museum, one of Huntsville’s long-time local favorites, and directly in the heart of downtown HSV, the what was formerly a Wells Fargo building has sat vacant in what many Huntsville residents view as a location primed and ready for a new business.

Fast forward to the present, and the office building has a completely new look.

Pinnacle Financial Partners recently declared their first permanent expansion into the city, which will mark the Nashville-based company’s first permanent office space within the state of Alabama

After the announcement of the new office space, Regional President Jason Baldwin stated that the first order of business was to give the office building a fresh and inviting new look.

The exterior of the building, formally reddish-brown in color, has been given a new paint job that features a more noticeable white paint with black accents on the roof. The quick change has already been noticed by a few locals.

“I remember only a few weeks ago that I was on my weekly dog route that passes the old building – I usually take Madison Street down to Clinton and cut back up into the Twickenham Neighborhood from there – and the next week the entire building was completely repainted,” said one Huntsville resident.

The interior of the building will also see a complete makeover, with renovations currently taking place that slates Pinnacle’s move-in at or around late August. The bank hopes to have a grand opening within the first two weeks of September.

The interior will match the modern approach of the outside. With a sizable lobby area and a second-floor office space, Pinnacle Financial will move into an office that is more than double the size of their current temporary space located a few streets over.

When the office opens in September, the bank plans to bring their full portfolio of services to the Huntsville community.

Pinnacle provides a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution.

The firm is the No. 1 bank in the Nashville-Murfreesboro-Franklin MSA, according to 2021 deposit data from the FDIC, and is listed by Forbes among the top 25 banks in the nation. Recently, Pinnacle Financial also earned a spot on the 2022 list of 100 Best Companies to Work For® in the U.S., its sixth consecutive appearance.

American Banker recognized Pinnacle as one of America’s Best Banks to Work For nine years in a row and No. 1 among banks with more than $11 billion in assets in 2021.

The firm began operations in a single location in downtown Nashville, TN, in October 2000 and has since grown to approximately $39.4 billion in assets as of March 31, 2022. As the second-largest bank holding company headquartered in Tennessee, Pinnacle operates in 15 primarily urban markets across the Southeast.

A major key to this recent success is Pinnacle Financial’s geographic model, something that Baldwin believes will be a major asset for success within the Huntsville market and economy.

“There are fewer banks in Huntsville that are from Huntsville. Many of them have been sold and are operated by holding companies from other states. They do not function with the same type of geographic model that we are going to function with, with local autonomy and local decision-making. We have a three-ring rule at our office. If you call our phone, it is going to be answered by a live person in three rings. It is a differentiated service, so that is what we are going to do that our competitors are not.”

Huntsville office leader Jason Sullivan agreed, stating that Pinnacle’s work culture also fits well into the picture of the bank’s success.

“Our culture at pinnacle is that we feel that banking has become impersonal and bureaucratic, and we want to be the anti-that. We want to be as personal and anti-bureaucratic as we can, focus on our clients and serve our clients here locally. We will have local decision-making authority. Our model is geographic so we will have a full team of bankers here to serve our Huntsville clients.”

When asked about their expansion into the Huntsville area, Baldwin explained, “Our focus at Pinnacle is offering a differentiated service to the client. We are going to be anti-conventional banking and offer a very differentiated service. We have a full platform of products and services across commercial banking, wealth banking, retail banking to include trust and investment services. And we will be focused on service and advice.”

Most important, however, is showcasing the team’s excitement for the new office space to Huntsville’s community.

“We think it’s showcasing what we have been working hard for in the past year and that the team here is very excited about the location in Huntsville. I think this building is a phenomenal feature and very distinguished. We are here to be a significant bank in the lives of Huntsville citizens,” said Sullivan.

Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.

Images provided by Pinnacle Financial Partners.